Ogilvy Public Relations Worldwide LLC

Ogilvy Public Relations Worldwide LLC, doing business as Ogilvy Washington, is a foreign-owned, for-profit communications and marketing firm operating as a prime contractor across 54 federal agencies, with no subcontractor activity in its footprint. The vendor competes full-and-open across all vehicles and customer agencies, holding a $9.04 billion combined potential value across 538 federal awards spanning three decades of federal engagement.

Ogilvy's concrete capability set centers on strategic communications, public health campaign development, digital and social media engagement, research, branding, and technical assistance. Representative work includes a $7.1 million Inside Knowledge Campaign delivery order from the CDC (awarded June 22, 2026, through June 21, 2030) for communications under Executive Order 14398; a $5 billion, seven-year National Education Campaign & Outreach Contract (NEC) IDIQ from the Centers for Medicare and Medicaid Services (awarded September 22, 2025) for integrated national communications campaigns across Medicare, Medicaid, and Health Insurance Marketplace programs; and a $15 million, five-year campaign management tool IDIQ from Air Education and Training Command (awarded April 1, 2026) for AI-enabled marketing and communications infrastructure supporting Air Force recruitment. Additional work includes a $1.5 million NCATS SBIR/STTR communications and outreach order from the National Institute on Drug Abuse (awarded June 10, 2022, with actual invoiced labor of $769 thousand across FY2022–FY2024) and a $688,000 NIAAA SBIR/STTR marketing and outreach order (awarded August 22, 2022).

Ogilvy's GSA Schedule labor portfolio spans ten categories from entry-level roles at $60.76 per hour (high school education, zero years experience) through managing director positions at $394.46 per hour (bachelor's degree, fifteen years experience). No security-cleared positions are offered. Median government-paid rates on SCI-reportable prime contracts run around $191.87 per hour, with 90th percentile rates reaching $379.55 per hour.

Customer concentration is dominated by the Department of Health and Human Services. The top five funding agencies (all within HHS) account for 58% of awards by count and 67% of combined potential value. The Centers for Medicare and Medicaid Services anchors the potential-value ranking with 14 awards carrying $5.01 billion in combined potential value, driven by the new NEC IDIQ. By award count, CDC Pittsburgh (46 awards, $585.2 million) and CDC Office of Acquisition Services (99 awards, $290.5 million) lead, with the National Cancer Institute (41 awards, $96.4 million) and NIH's Office of Logistics and Acquisition Operations (29 awards, $3.8 million) also active. The two customer rankings diverge sharply: CMS drives dollars through a single transformative IDV, while CDC and NIH drive volume through task-order vehicles.

Ogilvy holds position on four major parent vehicles. The GSA Multiple Award Schedule carries 178 task orders worth $392.9 million in combined potential value and serves as the foundational vehicle for CDC, NIH, NIAAA, and NIDH work. The Professional Services Schedule carries 63 task orders worth $60.6 million. Two legacy HHS-specific IDIQs — Indefinite Delivery Contract HHSD200199700636I (55 task orders, $13.7 million) and HHSN261200800017I (37 task orders, $36.8 million) — support historical CDC and NIH volume. The new CMS NEC IDIQ ($5 billion ceiling, ultimate completion August 31, 2032) represents the largest single vehicle in Ogilvy's footprint and positions the vendor as CMS's primary national communications partner.

Activity has decelerated sharply in recent years, from seven awards in 2022 and eleven in 2023 to two in 2024, two in 2025, and four through mid-2026. Only seven awards (combined potential value $4.1 million) face ultimate completion in the next twenty-four months, indicating limited near-term recompete exposure for the vendor but also suggesting that much of the current portfolio is mature or on renewal IDIQ structures where recompete occurs within the parent vehicle rather than as discrete awards.

SCI-reported invoiced revenue on prime contracts totaled $8.8 million across FY2022–FY2024, with annual invoicing of $3.7 million (FY2022), $2.2 million (FY2023), and $2.9 million (FY2024). Workforce scale on SCI-reportable contracts ran 5.4 to 7.6 FTEs annually across the period. Across SCI-reportable prime contracts, subcontractors performed approximately 13% of total contractor hours; four named subcontractors appear in the source data, but Ogilvy's prime footprint demonstrates predominantly self-performed delivery.