Banyan Communications, Inc.

Banyan Communications, Inc., doing business as Banyan Media Group, is an SBA-certified women-owned small business based in Atlanta, Georgia, that delivers strategic communications, marketing, public health outreach, message testing, website development, and digital promotion services to federal health agencies as a prime contractor on 96% of its recent awards. The vendor competes predominantly under total small business set-asides across the Centers for Disease Control and Prevention and the broader HHS ecosystem, with recent prime footprint split between set-aside and full-and-open delivery orders on GSA Schedules and agency-specific IDIQs.

Banyan's customer concentration is heavily skewed toward HHS civilian agencies. CDC Pittsburgh and CDC Office of Acquisition Services together account for 77% of awards by count (76 awards, $250.4 million combined potential value), with the National Institutes of Health Office of Logistics and Acquisition Operations anchoring the potential-value ranking at $1.5 billion through a single $1 billion Public Information and Communications Services III (PICS III) single-award IDC awarded December 2024. The Administration for Community Living adds a $75 million multiple-award IDIQ (January 2024) and the National Institute on Drug Abuse contributes a $24.8 million MAS delivery order (June 2024) for communications and information resource support. Top vehicles by task-order volume are the Health Marketing Services BPA (40 task orders, $24.8 million combined potential), the GSA Multiple Award Schedule (25 task orders, $58 million combined potential), and a Basic Ordering Agreement with an HHS program office (13 task orders, $19.8 million combined potential). Banyan recently joined the OASIS+SB total small business multiple-award IDIQ (April 2025, multi-billion-dollar ceiling) and holds a newly awarded GSA Federal Supply Schedule contract ($12.2 million ceiling, April 2025) across 90 active labor categories spanning entry-level production assistants ($39.10/hr) through senior project executives ($324.94/hr), with no security-cleared positions.

Recent named work includes a $24.8 million NIDA MAS delivery order (June 2024) for communications and resource support, a $12 million HHS MAS delivery order (September 2023) for maternal mental health hotline marketing campaign services, a $9.1 million SAMHSA delivery order (September 2023) for trauma-informed care communications, and two 2026 task orders under OASIS+SB—a $7.73 million HHS Office of Population Affairs logistics and technical assistance delivery order (September 2025, place of performance Bethesda, Maryland) and a $1.79 million CDC Pittsburgh State and Community Health Media Center strategic communications delivery order (March 2026, place of performance Atlanta). Banyan also holds a $9 million traumatic brain injury campaign marketing and consulting services BPA with CDC (September 2024). Activity trajectory shows growth from six awards in 2022 to eleven in 2024, with two awards ($9.8 million combined potential) reaching ultimate completion inside the next twenty-four months, creating modest recompete exposure.

SCI-reported invoiced revenue across federal service contracts above the $150,000 reporting threshold totaled $24.1 million over FY2022–FY2024 (FY2022: $8.1 million across 23.0 FTEs; FY2023: $6.6 million across 19.6 FTEs; FY2024: $9.4 million across 24.9 FTEs), reflecting steady-to-growing federal services delivery. Government-paid hourly rates on prime contracts span a median of $158.29/hr, with the 10th percentile at $121.95/hr and the 90th percentile at $243.58/hr. Across SCI-reportable prime contracts, an average 9% of contractor hours derive from named subcontractors (14 total named subs), indicating Banyan self-performs the majority of delivery. In its subcontractor role, Banyan supports ICF Incorporated on a February 2025 diabetes marketing services sub task (create a national digital point-of-care network across healthcare provider sites), American Institutes for Research on an integrated prevention advisory group capacity-building sub task for Army strategic communications and recruitment materials (November 2024), and Deloitte Consulting on a May 2024 NCIPC public health communications sub task. The vendor also received two federal grant sub-awards as a sub-recipient under American Public Health Association primes: building bridges between community-based organizations and upstream public health initiative (June 2025) and shared messaging resources update (August 2024). Banyan's capability portfolio clusters around communications, research, design, and management consulting aligned with federal health initiatives, with no defense prime work in the recent footprint.

Strategic Marketing and Media Planning; Public Relations; Video and Film Production and Distribution; Radio, Print, and Television PSA's; PSA Tracking and Evaluation; Multi-Language Media Capabilities; Broadcast Documentary Films.