Banyan Communications, Inc.

Banyan Communications, Inc., doing business as Banyan Media Group, is an SBA-certified women-owned small business based in Atlanta, Georgia, delivering strategic communications, marketing, public health outreach, website development, message testing, and digital promotion services to federal health agencies as a prime contractor on 96% of recent awards. The vendor competes predominantly under total small business set-asides on GSA Schedule and IDIQ vehicles, with recent activity spanning 119 total awards (114 prime, 5 sub) valued at $1.98 billion in combined potential, though only $91.3 million has been obligated to date.

Banyan's customer concentration sits overwhelmingly with the Department of Health and Human Services ecosystem. The top five customer entities account for 96% of combined potential value: the NIH Office of Logistics and Acquisition Operations anchors the portfolio at $1.5 billion (driven by the single-award Public Information and Communications Services III indefinite-delivery contract awarded December 2024), followed by CDC Pittsburgh at $174 million across 62 awards, CDC Office of Acquisition Services at $91.9 million across 18 awards, the Administration for Community Living at $75 million, and SAMHSA at $64.6 million. Recent prime work includes a $55.5 million total-small-business delivery order from SAMHSA (September 2026) for 988 Suicide & Crisis Lifeline awareness campaign communications through September 2030; a $24.8 million National Institute on Drug Abuse delivery order (June 2024) for NINDS ONCE communications and information resource support under GSA Schedule through June 2029; a $12.5 million maternal mental health hotline communications and marketing delivery order from HHS (September 2023) priced time-and-materials through September 2028; and a $9.1 million SAMHSA time-and-materials delivery order for trauma-informed care support (September 2023) through September 2028.

Banyan holds or sits on multiple parent vehicles. The Health Marketing Services BPA (CDC-administered, single-award) has generated 40 task orders valued at $24.8 million; the GSA Multiple Award Schedule carries 29 task orders at $74.1 million; the OASIS+SB total-small-business IDIQ (awarded April 2025) carries a GSA-issued ceiling with two delivery orders placed to date ($1.79 million CDC and $7.73 million HHS Office of Population Affairs); the $1 billion 250 million single-award NIH Public Information and Communications Services III IDIQ (awarded December 2024, ultimate completion December 2029) is positioned for substantial task-order drawdown; and a $75 million Administration for Community Living multiple-award IDIQ (awarded January 2024, partial small-business set-aside, completion January 2029) remains available. The GSA Federal Supply Schedule contract awarded April 2025 spans 90 active labor categories priced from $39.10/hr (production assistant) through $324.94/hr (project executive), covering technical writers, researchers, graphic designers, multimedia specialists, and project managers with bachelor's-level education and no security-clearance requirements; the rate spectrum reflects mid-to-senior communications and program-management posture consistent with health campaign execution.

SCI-reported invoiced revenue on federal service contracts above the $150,000 threshold totaled $36.3 million across fiscal years 2022–2025, with year-over-year growth: FY2022 $8.1 million (23.0 FTEs), FY2023 $6.6 million (19.6 FTEs), FY2024 $9.4 million (24.9 FTEs), and FY2025 $12.2 million (31.6 FTEs). Government-paid hourly rates on prime contracts show a median of $158.79/hr, with the 10th percentile at $123.05/hr and the 90th percentile at $249.14/hr, reflecting primarily mid-career and senior communications labor. Banyan self-performs approximately 91% of contractor hours across SCI-reportable prime contracts, with subcontractors accounting for 8% of total hours and 17 named subcontractors engaged over the reporting period. As a subcontractor, Banyan subcontracts to ICF Incorporated on diabetes marketing services (February 2025), to American Institutes for Research on integrated prevention advisory group capacity building and Army recruitment communications (November 2024), and to Deloitte Consulting on NCIPC public health communications (May 2024). The vendor also acts as a sub-recipient to the American Public Health Association on two federal grant awards: Building Bridges Between Community-Based Organizations & Upstream Public Health/Injury and Violence Prevention (June 2025) and Shared Messaging Resources Update (August 2024).

Activity has trended upward through FY2024 (11 awards) before leveling to 5 awards in FY2025 and 6 awards in FY2026 year-to-date. Two awards totaling $21.6 million in combined potential value face ultimate completion within the next twenty-four months, presenting modest recompete exposure relative to the vendor's $1.98 billion combined portfolio ceiling. The vendor's posture as a 96% prime contractor with predominantly self-performed delivery and small-subcontractor engagement positions it as a direct competitor to other women-owned communications vendors on HHS health campaigns rather than as a feeder sub to larger primes.

Strategic Marketing and Media Planning; Public Relations; Video and Film Production and Distribution; Radio, Print, and Television PSA's; PSA Tracking and Evaluation; Multi-Language Media Capabilities; Broadcast Documentary Films.