A. Bright Idea, LLC
Bel Air, MD
- UEI
- QUNFGUXVAQL3
- CAGE
- 359K4
- Primary NAICS
- 541820 Public Relations Agencies
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- SBA certifications
-
Women-Owned Small Business· Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 512110 Motion Picture and Video Production
- 541430 Graphic Design Services
- 541511 Custom Computer Programming Services
- 541611 Administrative Management and General Management Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541690 Other Scientific and Technical Consulting Services
- 541810 Advertising Agencies
Show all 17
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541870 Advertising Material Distribution Services
- 541890 Other Services Related to Advertising
- 541922 Commercial Photography
- 541990 All Other Professional, Scientific, and Technical Services
- 561410 Document Preparation Services
- 561920 Convention and Trade Show Organizers
- SAM.gov registration date
- Physical address
- 210 Archer St, Bel Air, MD 21014, USA
- Website
- abrightideaonline.com
- Founded
- 1996
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Information Technology
- Software & Services
- Software
- Graphic Design
- SIC code
- 80 Health Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $6,824,624 |
| FY2025 | $6,259,439 |
| FY2024 | $5,024,722 |
| FY2023 | $3,227,491 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Justice | $6,860,626 |
Contract vehicles
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| Montage Marketing Group, LLC | 95332423F0087 | $92,059 |
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| LMD Agency, Inc. | Columbia, MD | 541810 Advertising Agencies |
| Isom Global Strategies | Washington, DC | 541820 Public Relations Agencies |
| Monumental Sports & Entertainment | — | 711310 Promoters of Performing Arts, Sports, and Similar Events with Facilities |
| Nimco Inc. | Calhoun, KY | 315990 Apparel Accessories and Other Apparel Manufacturing |
| Administration | Poolesville, MD | 541613 Marketing Consulting Services |
About the company
A. Bright Idea, LLC, a Women-Owned Small Business based in Bel Air, Maryland, provides federal marketing, advertising, public relations, and creative services as a prime contractor (99% of recent awards), with work concentrated heavily in drug prevention and public awareness campaigns for the Drug Enforcement Administration. The firm is SBA-certified WOSB and self-certified as a Small Disadvantaged Business, operating under NAICS 541512 (Public Relations Agencies) and PSC Support-Management: Advertising.
Customer concentration is extreme and decision-defining. The Drug Enforcement Administration accounts for 83 of 171 total awards (49% of awards) and $181 million of $283.3 million combined potential value (64% of dollars), spanning three decades of work beginning in 2008. The next four customers — GSA Federal Acquisition Service ($59.5 million), Department of Transportation Maritime Administration ($3.4 million), Department of the Army programs ($14.9 million combined across three offices), and Smithsonian Institution ($5 million) — collectively represent only 27% of dollars despite placing 25 additional awards. This DEA dependency creates significant recompete exposure: a $7.6 million single-award BPA with DEA runs through April 2030, and recent heavy call activity on that vehicle and a $4 million GSA Federal Supply Schedule (issued February 2025, running through February 2030) anchors near-term cash flow, but a recompete cliff of $4.4 million in awards with completion dates inside the next twenty-four months signals potential revenue volatility if renewal calls slow.
A. Bright Idea's core capability is national campaign execution for federal drug-prevention messaging. Representative work includes a $2.5 million time-and-materials call (DEA, July 2026–April 2027) for Take Back Day fall 2026 and Every Day winter 2026-2027 campaigns; a $2 million firm fixed-price call (DEA, January–June 2026) for Take Back Day spring 2026 encompassing media production, PSA placement, toolkit creation, and community outreach event planning; a $5 million plus BPA with the Smithsonian Institution for graphic design, printing, and fulfillment; and a $1.07 million call (DEA, April 2026–April 2027) for the DEA Podcast "DEA Debrief." Scope consistently spans media campaign development, public service announcement production and placement, radio and digital media execution, strategic communications, branding materials, and event planning. A. Bright Idea holds three primary indefinite-delivery vehicles: the $7.6 million single-award DEA BPA (WOSB set-aside, recompeted April 2025, running through April 2030); a $4 million GSA Federal Supply Schedule contract with 27 labor categories spanning administrative assistant through senior program manager roles ($61.92–$425.69/hr, no security-cleared positions); and a $5 million Smithsonian multiple-award BPA for graphic design and fulfillment (through January 2028). A. Bright Idea places work through the Multiple Award Schedule (100 task orders, $166.7 million combined potential value) and The Professional Services Schedule (29 task orders, $38.6 million), with occasional spot awards from Army chemical-defense and National Guard programs.
SCI-reported federal services invoicing totaled $18 million across FY2022–FY2025 (prime contracts only), with $5.8 million in FY2022, $2.6 million in FY2023, $4.3 million in FY2024, and $5.3 million in FY2025. FTE delivery was volatile — 8.3 FTEs in FY2022 dropping to 2.2 FTEs in FY2023–2025 — reflecting the lumpiness of large campaign calls. Government-paid hourly rates on SCI-reportable prime contracts ranged from a 10th percentile of $173.15/hr to a median of $1,530.22/hr and a 90th percentile of $6,772.49/hr, with the wide spread reflecting both low-touch administrative support and high-value creative and communications expertise. A. Bright Idea self-performs all reported work with zero reported subcontractor hours across SCI prime contracts, and holds no significant sub awards (one sub award to Montage Marketing Group on a Millennium Challenge Corporation public affairs engagement, October 2023). The vendor operates almost exclusively as a prime on set-aside and unrestricted federal vehicles, with no meaningful teaming or subcontracting footprint.
Awards per year have grown unevenly — 5 in 2022, 12 in 2023, 4 in 2024, 14 in 2025, and 11 through September 2026 — reflecting both campaign-cycle timing and occasional non-DEA spot work. Obligated dollars total $111.6 million (39% of combined potential value), indicating substantial remaining ceiling capacity and the prevalence of time-and-materials and labor-hours pricing on campaign calls that invoice against ceiling rather than front-load commitment. The recompete environment is mixed: the April 2025 DEA BPA recompete succeeded (new $7.6 million award through April 2030), but four awards totaling $4.4 million reach ultimate completion in the next twenty-four months and will require renewal or replacement work to sustain revenue.
SBA capabilities narrative
A. Bright Idea is a full-service strategic and creative services agency. The agency offers advertising, public relations, graphic design and interactive and video projects for government, retail and nonprofit clients.
Quick answers
Is A. Bright Idea, LLC registered in SAM.gov?
Yes. A. Bright Idea, LLC's SAM.gov registration is active through September 25, 2027.
Which SBA certifications does A. Bright Idea, LLC hold?
A. Bright Idea, LLC holds Women-Owned Small Business certification from the SBA.
Which contract vehicles does A. Bright Idea, LLC hold?
A. Bright Idea, LLC holds a place on 2 federal contract vehicles, including MAS and PSS.
How much has A. Bright Idea, LLC received in federal contracts?
Federal contracts obligated $6,259,439 to A. Bright Idea, LLC in fiscal year 2025 and $21,336,276 in fiscal years 2023 through 2027.
How does A. Bright Idea, LLC rank among federal contractors?
A. Bright Idea, LLC ranked #4 in NAICS 54182, #21 in PSC R701 and #24 in NAICS 5418 in FY2025.
What is A. Bright Idea, LLC's most recent federal award?
A. Bright Idea, LLC's most recent federal contract award is Title: meta recruitment advertising campaign (15DDHQ26F00000834), from Drug Enforcement Administration, on September 14, 2026.
On GovTribe
See A. Bright Idea, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors