A. Bright Idea, LLC
Bel Air, MD
- UEI
- QUNFGUXVAQL3
- CAGE
- 359K4
- Primary NAICS
- 541820 Public Relations Agencies
- SAM.gov registration
- Active through
Company facts
- SBA certifications
-
Women-Owned Small Business· Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 541820 Public Relations Agencies Primary
- 512110 Motion Picture and Video Production
- 541430 Graphic Design Services
- 541511 Custom Computer Programming Services
- 541611 Administrative Management and General Management Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541690 Other Scientific and Technical Consulting Services
Show all
- 541810 Advertising Agencies
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541870 Advertising Material Distribution Services
- 541890 Other Services Related to Advertising
- 541922 Commercial Photography
- 541990 All Other Professional, Scientific, and Technical Services
- 561410 Document Preparation Services
- 561920 Convention and Trade Show Organizers
- SAM.gov registration date
- Physical address
- 210 Archer St, Bel Air, MD 21014, USA
- Website
- abrightideaonline.com
- Founded
- 1996
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Information Technology
- Software & Services
- Software
- Graphic Design
- SIC code
- 80 Health Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Title: meta recruitment advertising campaign | Drug Enforcement Administration | $350,000 | |
| Title: take back day fall 2026/every day winter 2026-2027 | Drug Enforcement Administration | $2,500,000 | |
| Title: fifa FFA DIG media campaign KC - ABI | Drug Enforcement Administration | $15,000 | |
| Title: DEA podcast DEA debrief | Drug Enforcement Administration | $1,070,263 | |
| Title: fentanyl free america DIG media campaign STL - ABI | Drug Enforcement Administration | $25,000 |
About A. Bright Idea, LLC
A. Bright Idea, LLC, a Women-Owned Small Business and self-certified Small Disadvantaged Business based in Bel Air, Maryland, provides marketing, advertising, public relations, and creative services to federal agencies as a prime contractor (99% of recent awards), with a customer footprint concentrated heavily in civilian drug prevention and public awareness campaigns. The firm is SBA-certified WOSB and operates under Woman-Owned Small Business set-asides on the majority of its DEA work while also competing full-and-open on GSA Schedule and other vehicles.
The customer concentration is extreme. The Department of Justice Drug Enforcement Administration accounts for 81 awards and $178.1 million in combined potential value—representing 48% of all awards and 64% of the combined potential value across A. Bright Idea's entire portfolio of 169 awards. The top five customers by potential-value dollars account for 91% of total value. Beyond DEA, the portfolio includes work with the GSA Federal Acquisition Service ($59.5 million potential value tied to A. Bright Idea's own Federal Supply Schedule contract as a vehicle for downstream task orders), the Department of Transportation Maritime Administration (10 awards, $3.4 million), the Department of the Army Acquisition Support Center Joint PEO Chemical and Biological Defense (6 awards, $5.6 million), and the Smithsonian Institution (4 awards, $5 million). The DEA relationship is the dominant revenue engine, anchored by a single-award Blanket Purchase Agreement awarded April 7, 2025, valued at $7.6 million through April 2030, under which nearly all recent task orders flow.
A. Bright Idea's capability portfolio centers on national drug-prevention campaign development and execution. Named representative work includes a $2.51 million time-and-materials BPA call (August 2025–April 2026) for Take Back Day spring and fall campaigns and related public awareness efforts; a $1.07 million task order (April 2026–April 2027) for DEA Podcast production and content titled "DEA Debrief"; a $500,000 task order (March–December 2026) for the "Every Day Is Take Back Day Summer 2026" campaign; a $597,388 task order (July 2025–July 2026) for public relations and national media awareness; a $612,388 task order for RED RIBBON WEEK radio public service announcement production and placement; and smaller regional digital media campaigns (Fentanyl Free America Digital Media Campaign, St. Louis area). Across these awards, deliverables include development and execution of national media campaigns, production and placement of radio and digital public service announcements, creation of toolkit materials, community outreach event planning, branding and marketing materials development, and strategic communication support. The company also holds a GSA Federal Supply Schedule contract with a $4 million ceiling (February 2025–February 2030) covering 15 labor categories in professional marketing, advertising, public relations, and creative services, with hourly rates spanning $71.26 to $425.69 for roles ranging from Office Assistant through Senior Program Manager, none requiring security clearance.
Activity has accelerated in recent years. Awards per year moved from 5 in 2022 to 12 in 2023, dropped to 4 in 2024, then rebounded to 14 in 2025 and 9 in the first part of 2026. Combined potential value across the entire portfolio stands at $280.4 million, with $108.7 million obligated to date (39% of potential value). Only eight awards face ultimate completion within the next twenty-four months, carrying combined potential value of $2.3 million—a low recompete cliff for the vendor but a signal that most of the portfolio has been extended or renewed.
The category concentration underscores specialization in federal communications services. Public Relations Agencies (NAICS 541820) represent 110 of 169 awards; Graphic Design Services (NAICS 541430) account for 25 awards; Advertising Agencies (NAICS 541810) comprise 9 awards. PSC coding mirrors this: Support-Management: Advertising accounts for 85 awards; Support-Management: Public Relations for 31; Photo/Map/Print/Publication-Arts/Graphics for 15.
A. Bright Idea operates from its Bel Air headquarters as a 100% prime contractor on the awards in the source data, with no material subcontractor footprint; the single sub-award shown is a communications/public relations engagement to Montage Marketing Group, LLC under a Millennium Challenge Corporation SBA WMADO set-aside. SCI-reportable data (service contracts above $150,000 threshold) covers only a slice of the federal business: FY2022 invoiced $5.8 million across 1.9 FTEs, FY2023 invoiced $2.6 million across 2.2 FTEs, and FY2024 invoiced $4.3 million across 1.5 FTEs. Government-paid hourly rates on SCI prime records show wide variance, with a median of $1,530.22/hr and a 90th percentile of $6,772.49/hr, reflecting the mix of fixed-price campaigns and time-and-materials professional services engagements across the portfolio.
Contract vehicles
SBA capabilities narrative
A. Bright Idea is a full-service strategic and creative services agency. The agency offers advertising, public relations, graphic design and interactive and video projects for government, retail and nonprofit clients.
Quick answers
What is A. Bright Idea, LLC's UEI?
A. Bright Idea, LLC's Unique Entity ID (UEI) in SAM.gov is QUNFGUXVAQL3.
What is A. Bright Idea, LLC's CAGE code?
A. Bright Idea, LLC's CAGE code is 359K4.
What is A. Bright Idea, LLC's primary NAICS code?
A. Bright Idea, LLC's primary NAICS code is 541820 (Public Relations Agencies).
Where is A. Bright Idea, LLC located?
A. Bright Idea, LLC's physical address in SAM.gov is 210 Archer St, Bel Air, MD 21014, USA.
Is A. Bright Idea, LLC registered in SAM.gov?
Yes. A. Bright Idea, LLC's SAM.gov registration is active through September 25, 2027.
Which SBA certifications does A. Bright Idea, LLC hold?
A. Bright Idea, LLC holds Women-Owned Small Business certification from the SBA.
Which contract vehicles does A. Bright Idea, LLC hold?
A. Bright Idea, LLC holds a place on 2 federal contract vehicles, including MAS and PSS.
What is A. Bright Idea, LLC's most recent federal award?
A. Bright Idea, LLC's most recent federal contract award is Title: meta recruitment advertising campaign (15DDHQ26F00000834), from Drug Enforcement Administration, on September 14, 2026.
On GovTribe
See A. Bright Idea, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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