Gsd&M LLC
Austin, TX
- UEI
- XYJXY3CL7K87
- CAGE
- 1PWR1
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
-
Its parent company, Omnicom Group Inc., ranks:
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 828 W 6th St, Austin, TX 78703, USA
- Website
- gsdm.com
- Founded
- 1971
- Employees
- 251-1K
- Estimated annual revenue
- $10B+
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $71,911,180 |
| FY2025 | $107,213,558 |
| FY2024 | $168,665,137 |
| FY2023 | $261,291,943 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Air Force | $71,911,180 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
Gsd&M LLC is a for-profit limited liability company based in Austin, Texas, specializing in marketing, advertising, and strategic communications services primarily for the U.S. Department of Defense. Registered in SAM.gov since November 19, 2007, the company has established itself as a key contractor for federal marketing and recruitment support, with a particular focus on Air Force-related advertising and outreach initiatives. While specific details about the company's founding or full corporate history are not provided in the contract awards, the extensive federal contract portfolio suggests Gsd&M is a sophisticated marketing and communications agency with deep expertise in government and military recruitment marketing.
The company has secured numerous high-value delivery order contracts with the Air Education and Training Command (AETC), Air National Guard, and other Air Force components, consistently providing comprehensive marketing and recruitment support services. These contracts, typically cost-plus-fixed-fee or delivery order types, encompass a wide range of services including social media planning, web maintenance, digital engagement, mobile tour operations, leads management, creative content production, and strategic communications. Gsd&M has been awarded contracts valued from approximately $400,000 to over $148 million, covering tasks such as developing advertising plans, creating multimedia content, managing social media platforms, maintaining recruiting websites, and executing national and regional marketing strategies for Air Force recruiting efforts. None of the contracts reviewed included small business set-aside designations, indicating Gsd&M's ability to compete as a prime contractor on significant federal marketing projects across various Air Force components, including the Air Force Recruiting Service, Air National Guard, and U.S. Space Force recruitment initiatives.
Quick answers
Is Gsd&M LLC registered in SAM.gov?
Yes. Gsd&M LLC's SAM.gov registration is active through July 29, 2027.
How much has Gsd&M LLC received in federal contracts?
Federal contracts obligated $107,213,558 to Gsd&M LLC in fiscal year 2025 and $609,081,818 in fiscal years 2023 through 2027.
How does Gsd&M LLC rank among federal contractors?
Gsd&M LLC's parent company, Omnicom Group Inc., ranked #2 in NAICS 5418, #6 in PSC R701 and #32 in PSC R7 in FY2025.
What is Gsd&M LLC's most recent federal award?
Gsd&M LLC's most recent federal contract award is Development and execution of social media plans, including the creation, reproduction, and delivery of materials… (FA300225F0041), from Air Education and Training Command (USAF), on February 1, 2025.
On GovTribe
See Gsd&M LLC's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors