J.r. Reingold & Associates, Inc.

J.R. Reingold & Associates, Inc. (doing business as Reingold, Inc.), a for-profit Subchapter S corporation headquartered in Alexandria, Virginia, is a strategic communications and digital services firm competing predominantly as a prime contractor (98% of recent awards) across full-and-open and total-small-business set-aside procurements. Reingold does not hold 8(a) or other federal small business certifications, but competes selectively under total-small-business set-asides on GSA Schedule vehicles.

The vendor operates across 43 federal customer agencies with a concentrated customer footprint anchored by two large-dollar outliers. The Department of the Navy Naval Sea Systems Command represents 70% of combined potential value across the award portfolio (two awards worth $3.96 billion), while the Department of Veterans Affairs Strategic Acquisition Center Frederick dominates the award-count ranking with 23 awards carrying $552.4 million combined potential value and covering general mental health and suicide prevention awareness and education outreach services. The Department of Commerce U.S. Census Bureau rounds out the top tier with five awards valued at $526.4 million, largely driven by two strategic communications and digital services BPAs: a $275 million single-award BPA (expired September 2024) and a $223.8 million BPA exercised through September 2026, both drawn from Reingold's GSA Multiple Award Schedule contract. Below these anchors, the Pension Benefit Guaranty Corporation, Selective Service System, and National Archives and Records Administration account for smaller award volumes ($198 thousand, $758 thousand, and $22.2 million respectively). The top five customer agencies by potential value cover 90% of combined dollars.

Reingold's capability portfolio centers on strategic communications, digital marketing, creative design, web development, content management, and hosting services. Representative prime work includes a $212.3 million total-small-business-set-aside delivery order with the VA for mental health and suicide prevention awareness and education outreach (ultimate completion March 3, 2028, issued April 2023 under GSA Schedule); a $10.19 million time-and-materials delivery order with the State Department's Bureau of Information Resource Management for Travel.State.Gov website development (total small business set-aside, ultimate completion April 30, 2028, issued April 2025); a $6.25 million labor-hour BPA call order from the Census Bureau for digital web services under the Strategic Communications and Digital Services BPA (ultimate completion June 23, 2027, issued June 2026); a $3.5 million firm-fixed-price contract with the National Archives and Records Administration for an Internal Collaboration Network (ultimate completion September 28, 2028, issued September 2023); and a $2.68 million contract with the National Assessment Governing Board for content management and hosting services for www.nagb.gov (ultimate completion January 31, 2026, issued August 2022). Smaller work includes website hosting, call center operations, web analytics, email marketing, and public information awareness and public service announcement development for agencies including the Selective Service System ($52.3 thousand, December 2025) and the National Gallery of Art ($42.9 thousand, August 2023).

Reingold also holds a $151 billion multiple-award IDIQ under the Missile Defense Agency's Scalable Homeland Innovative Enterprise Layered Defense (SHIELD) contract (ultimate completion December 28, 2035, awarded December 2025), with a $500 initial delivery order to date. This contract vehicle is structured to support ballistic, hypersonic, and cruise missile threats as well as advanced aerial attacks across all phases of flight, leveraging full-and-open competition with no set-asides.

GSA Multiple Award Schedule (MAS) is Reingold's primary vehicle, carrying 58 task orders valued at $957 million combined potential value. The Intergovernmental Affairs Strategic Outreach Support Services vehicle accounts for 14 task orders worth $83.6 million. Reingold offers 48 active GSA labor categories spanning $59.61 to $353.29 per hour, ranging from IT Administrative Assistant I (associate degree, two years experience) through Managing Partner (bachelor's degree, twenty years experience), with no security-cleared roles in the portfolio. The median government-paid rate across the GSA portfolio sits at $126.05 to $163.57 per hour for consultants and senior consultants.

Activity has been volatile. The past five years show seven awards in 2022, four in 2023, two in 2024, five in 2025, and two in 2026 year to date. Five awards carrying combined potential value of $231.4 million reach ultimate completion within the next twenty-four months, representing recompete exposure for the vendor.

SCI-reported invoiced revenue on federal service contracts above the $150,000 threshold (a subset excluding goods, micro-purchases, and classified work) totaled $40.2 million in FY2022, $9.1 million in FY2023, and $12.3 million in FY2024 across 27.6, 29.3, and 36.5 FTEs respectively, reflecting volatile delivery scale. On SCI-reportable prime contracts, government-paid rates ranged from a 10th percentile of $86.97 per hour to a 90th percentile of $3,581.01 per hour, with a median of $152.25 per hour. Across SCI-reportable prime contracts, subcontractors accounted for 0% of total contractor hours on average, with only one named subcontractor reported.

Reingold subcontracts infrequently: only two sub-awards appear in the source, representing 2% of the recent award count. The sole named sub-award references a Prosper Africa graphic design engagement under prime DAI Global LLC (December 2022). Reingold's named subcontractors when acting as prime — including DAI Global LLC, Leidos Inc., and Cherokee Nation Strategic Programs L.L.C. — appear on large VA and National Archives campaigns but are not consistently named across the portfolio.

The vendor operates as J.R. Reingold & Associates, Inc. with a named subsidiary, Ibis Public Sector, Inc., structured as a for-profit organization; the source does not indicate distinct capability framing or strategic separation between the parent and subsidiary.

Deep understanding and expertise in public education, branding, social marketing, creative design, website design and development, digital marketing, market research, change management, communications strategy, advertising campaigns, media relations, and strategic communications/planning