J.r. Reingold & Associates, Inc.

J.R. Reingold & Associates, Inc., doing business as Reingold, Inc., is a for-profit Subchapter S corporation headquartered in Alexandria, Virginia, that delivers strategic communications, digital marketing, web development, content management, and creative design services to federal agencies as a prime contractor (98% of recent awards) competing primarily under full-and-open procurement rather than set-asides. Reingold operates across 43 customer agencies with a $5.65 billion combined potential value across 127 awards, concentrated heavily in large IDIQs and blanket purchase agreements rather than transactional task orders, and maintains a subsidiary, Ibis Public Sector, Inc.

Reingold's customer concentration is bimodal by dollar value and transaction frequency. The top five funding agencies account for roughly 39% of award count but 90% of combined potential value. The Department of the Navy Naval Sea Systems Command anchors the portfolio with 2 awards valued at $3.96 billion combined potential value — a markedly larger figure than the second-tier customer, the Department of Veterans Affairs Strategic Acquisition Center Frederick, which holds 23 awards (more than any other agency) with $552.4 million combined potential value. The Department of Commerce US Census Bureau places 6 awards for $536.2 million combined potential value. By transaction frequency, Veterans Affairs leads with 23 awards, followed by the Pension Benefit Guaranty Corporation and Selective Service System with 9 and 7 awards respectively, though those smaller customers carry far lower dollar exposure. This divergence reflects Reingold's portfolio structure: a handful of massive, long-term IDIQ and BPA vehicles anchoring the dollars, paired with numerous smaller task orders and purchase orders sustaining consistent customer engagement and revenue diversity.

Reingold's parent vehicle position reinforces this pattern. The GSA Multiple Award Schedule hosts 60 task orders valued at $976.7 million combined potential value — including a $212.3 million total-small-business delivery order with the Department of Veterans Affairs for general mental health and suicide prevention awareness and education outreach services (awarded April 2023, completion March 2028), and two strategic communications blanket purchase agreements with the Census Bureau worth $275 million (expired September 2024) and $223.8 million (established September 2024, running through September 2029). Reingold also holds a position on the Missile Defense Agency's Scalable Homeland Innovative Enterprise Layered Defense (SHIELD) IDIQ, a $151 billion multiple-award vehicle covering air, missile, space, cyber, and hybrid threat defense across all phases of flight, with a $500 initial delivery order to Reingold issued in December 2025. The Intergovernmental Affairs Strategic Outreach Support Services vehicle carries 14 task orders valued at $83.6 million combined potential value. Representative recent awards include a $9.8 million Census Bureau BPA call for enhancing participation in the Economic Census and related surveys (awarded August 2026, completion August 2031), a $6.2 million Census Bureau BPA call for digital web services (awarded June 2026, completion June 2027), and a $10.2 million Department of State delivery order for Travel.State.Gov web development (awarded April 2025, completion April 2028, set aside for total small business).

Activity over the past five years has been volatile but recent: seven awards in 2022, four in 2023, two in 2024, five in 2025, and three in 2026 year-to-date. Five awards carrying $234.6 million in combined potential value face ultimate completion within the next twenty-four months and will require recompete. SCI-reportable invoiced revenue across prime contracts totaled $69.1 million spanning FY2022 through FY2025, with $40.2 million in FY2022, declining to $9.1 million in FY2023, rising to $12.3 million in FY2024, and settling at $7.5 million in FY2025. The SCI dataset shows Reingold delivered roughly 60 FTEs in FY2022, 29 in FY2023, 100 in FY2024, and 50 in FY2025 across federal service contracts above the $150,000 reporting threshold; these figures capture only a fraction of Reingold's total federal revenue and do not reflect work under the large IDIQ ceilings or goods procurements. On federal services contracts captured in SCI, median government-paid rates ran around $170.31 per hour, with senior labor pricing reaching as high as $3,394.11 per hour.

Reingold's GSA Schedule labor portfolio spans 48 active categories priced from $59.61 per hour (IT Administrative Assistant with associate degree) through $353.29 per hour (Managing Partner with bachelor's degree and twenty years of experience), with no security-cleared roles. The portfolio emphasizes program management, senior developer and consultant roles, and administrative support across IT and communications disciplines, reflecting the vendor's concentration in digital and communications work rather than classified or security-sensitive deliverables.

Reingold operates predominantly as a self-delivering prime contractor. Across SCI-reportable prime contracts, subcontractor hours represent only 2 percent of total effort, with just two named subcontractors reported. The vendor's sub-award footprint is minimal — only 2 of 127 awards (2%) are sub-awards, one to DAI Global LLC for graphics design on a USAID Prosper Africa trade and investment initiative. When named in full-scope prime contracts as a subcontractor, Reingold has partnered with DAI Global LLC, Leidos Inc., and Cherokee Nation Strategic Programs L.L.C. on internal collaboration network, History Hub support, and related infrastructure work.

NAICS concentration centers on Public Relations Agencies (42 awards), Custom Computer Programming Services (21 awards), and Advertising Agencies (15 awards), with support from Administrative Management and General Management Consulting Services (8 awards). The PSC distribution aligns closely: Support-Management Advertising accounts for 23 awards, Support-Professional Other for 20, and Communications support for 8. This footprint reflects Reingold's core identity as a communications, digital services, and web development firm serving civilian federal agencies, with minimal defense or national-security exposure beyond the SHIELD IDIQ seat and a single $732 thousand Defense Health Agency advisor call center order completed in 2023.

Deep understanding and expertise in public education, branding, social marketing, creative design, website design and development, digital marketing, market research, change management, communications strategy, advertising campaigns, media relations, and strategic communications/planning