Top 100 Contractors in NAICS 5418: Advertising, Public Relations, and Related Services, FY2023
Parent companies by net contract obligations Oct 1, 2022 – Sep 30, 2023 Code page on GovTribe
The top 10 won 87% of FY2023 NAICS 5418 contract dollars
Ranking facts
- Contract obligations
- $2,211,884,110 Net of deobligations, by contracts coded NAICS 5418 or a code under it
- Contractors
- 379 Parent companies with an obligation
- Largest contractor
- Omnicom Group Inc. $939 million, 41.3% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 |
Omnicom Group Inc.
|
$938,543,317 | ||
| 2 |
The Interpublic Group of Companies Inc
|
$410,408,760 | ||
| 3 |
WPP PLC
Top agencies
|
$147,922,976 | ||
| 4 |
Young & Rubicam Inc.
Top agencies
|
$98,509,033 | ||
| 5 |
True North Communications Inc
Top agencies
|
$95,800,000 | ||
| 6 |
Stratacomm, LLC
Top agencies
|
$75,549,720 | ||
| 7 |
Sapient Corporation
Top agencies
|
$71,426,624 | ||
| 8 | $57,008,122 | |||
| 9 | $37,677,124 | |||
| 10 | $33,183,608 | |||
| 11 | $16,331,854 | |||
| 12 | $12,035,339 | |||
| 13 | $11,692,465 | |||
| 14 |
Betah Associates Inc.
|
$11,653,335 | ||
| 15 | $10,797,239 | |||
| 16 | $9,891,088 | |||
| 17 | $9,464,768 | |||
| 18 |
Mp&F, LLC
Top agencies
|
$9,271,056 | ||
| 19 |
Creative Marketing Resources Inc
|
$9,186,244 | ||
| 20 | $7,648,182 | |||
| 21 |
York Telecom Corporation
Top agencies
|
$6,107,753 | ||
| 22 |
Contracting Resources Group Inc
Top agencies
|
$5,556,182 | ||
| 23 |
Concepts Inc.
Top agencies
|
$5,399,475 | ||
| 24 | $5,118,916 | |||
| 25 |
Mediacross, Inc.
Top agencies
|
$5,076,726 | ||
| 26 | $5,049,965 | |||
| 27 | $4,968,793 | |||
| 28 | $4,639,957 | |||
| 29 | $4,179,571 | |||
| 30 | $3,699,825 | |||
| 31 | $3,346,487 | |||
| 32 | $3,282,297 | |||
| 33 | $2,992,838 | |||
| 34 | $2,614,997 | |||
| 35 | $2,434,458 | |||
| 36 |
TMP Government LLC
Top agencies
|
$2,392,588 | ||
| 37 | $2,381,131 | |||
| 38 | $2,363,873 | |||
| 39 |
Exhibit Arts. LLC
Top agencies
|
$2,352,870 | ||
| 40 | $2,211,140 | |||
| 41 |
Snapit Solutions LLC
|
$1,917,088 | ||
| 42 | $1,855,424 | |||
| 43 | $1,723,330 | |||
| 44 | $1,598,144 | |||
| 45 |
Modavate Inc.
Top agencies
|
$1,545,278 | ||
| 46 | $1,473,806 | |||
| 47 |
Po`okela Solutions, LLC
Top agencies
|
$1,421,159 | ||
| 48 |
Creative Engagement Solutions LLC
|
$1,379,031 | ||
| 49 | $1,337,225 | |||
| 50 |
EAB Global Inc.
Top agencies
|
$1,311,196 | ||
| 51 | $1,265,472 | |||
| 52 | $1,165,507 | |||
| 53 | $1,157,858 | |||
| 54 |
Daniel J. Edelman Inc.
|
$1,139,494 | ||
| 55 | $1,121,515 | |||
| 56 |
Color-Ad, Inc.
Top agencies
|
$1,094,850 | ||
| 57 |
Public Alliance LLC
Top agencies
|
$1,081,170 | ||
| 58 | $1,000,000 | |||
| 59 |
National Academy of Sciences
Top agencies
|
$1,000,000 | ||
| 60 |
Vectrus Systems Corporation
Top agencies
|
$958,561 | ||
| 61 |
Dynamic Integrated Services LLC
Top agencies
|
$933,843 | ||
| 62 |
Shield Analysis Technology LLC
Top agencies
|
$886,560 | ||
| 63 |
Learfield Communications Inc.
|
$853,548 | ||
| 64 | $840,333 | |||
| 65 | $804,698 | |||
| 66 | $788,027 | |||
| 67 | $738,605 | |||
| 68 | $710,901 | |||
| 69 | $699,317 | |||
| 70 | $636,589 | |||
| 71 | $600,000 | |||
| 72 |
Miami Environmental & Energy Solutions LLC
Top agencies
|
$535,922 | ||
| 73 | $501,497 | |||
| 74 | $471,683 | |||
| 75 |
Marcom Group, Inc.
Top agencies
|
$470,000 | ||
| 76 |
Rendon Group Inc.
Top agencies
|
$468,000 | ||
| 77 | $456,652 | |||
| 78 | $450,000 | |||
| 79 | $450,000 | |||
| 80 |
Pyramid Contracting LLC
Top agencies
|
$410,954 | ||
| 81 |
Catmedia Inc.
Top agencies
|
$380,450 | ||
| 82 | $367,141 | |||
| 83 |
Advanced Decision Vectors LLC
Top agencies
|
$366,382 | ||
| 84 | $363,650 | |||
| 85 | $359,690 | |||
| 86 |
Breck Inc
Top agencies
|
$350,000 | ||
| 87 | $340,944 | |||
| 88 | $330,986 | |||
| 89 |
Blair Inc.
Top agencies
|
$330,589 | ||
| 90 | $325,493 | |||
| 91 |
Cision US Inc.
|
$319,400 | ||
| 92 |
Kalipi Enterprises, LLC
Top agencies
|
$318,500 | ||
| 93 | $309,996 | |||
| 94 |
The Entertainment Marketing Group Inc
|
$307,416 | ||
| 95 |
Diversity Marketing and Communications LLC
|
$306,947 | ||
| 96 |
Spears Consulting Group LLC
Top agencies
|
$294,840 | ||
| 97 | $283,251 | |||
| 98 | $280,855 | |||
| 99 |
Helpgood, Llc.
Top agencies
|
$278,740 | ||
| 100 |
TOM & Jerry Inc
Top agencies
|
$277,318 |
Show 75 more
100 of 379 contractors listed here. See the rest on GovTribe.
Rankings for the codes under NAICS 5418
| Code | Net obligations | Largest contractor |
|---|---|---|
| 54181 Advertising Agencies | $2,073,031,903 | Omnicom Group Inc. |
| 54182 Public Relations Agencies | $87,541,269 | Hager Sharp, Inc. |
| 54189 Other Services Related to Advertising | $28,185,060 | Industries for the Blind and Visually Impaired, Inc. |
| 54185 Indoor and Outdoor Display Advertising | $9,835,203 | Snapit Solutions LLC |
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $2.27 billion obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Fiscal year 2023 ran Oct 1, 2022 – Sep 30, 2023. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
- Rank changes compare with FY2022. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2022 takes the color of the rank change beside it.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 5418 contractors in FY2023?
1. Omnicom Group Inc. ($939M), 2. The Interpublic Group of Companies Inc ($410M), 3. WPP PLC ($148M), 4. Young & Rubicam Inc. ($98.5M), 5. True North Communications Inc ($95.8M), 6. Stratacomm, LLC ($75.5M), 7. Sapient Corporation ($71.4M), 8. Elevation, Ltd. ($57M), 9. Crosby Marketing Communications Inc. ($37.7M), 10. LMD Agency, Inc. ($33.2M).
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