Top 100 Contractors in NAICS 5418: Advertising, Public Relations, and Related Services, FY2023

Parent companies by net contract obligations Oct 1, 2022 – Sep 30, 2023 Code page on GovTribe

The top 10 won 87% of FY2023 NAICS 5418 contract dollars

Ranking facts

Contract obligations
$2,211,884,110 Net of deobligations, by contracts coded NAICS 5418 or a code under it
Contractors
379 Parent companies with an obligation
Largest contractor
Omnicom Group Inc. $939 million, 41.3% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $938,543,317
Rank history: #1 in FY2021, #1 in FY2022, #2 in FY2024 and #2 in FY2025; unchanged since FY2022.
2
The Interpublic Group of Companies Inc 3 awardees, including IPG Dxtra, Inc. and Mullenlowe US Inc.
$410,408,760
Rank history: #2 in FY2021, #2 in FY2022, #1 in FY2024 and #7 in FY2025; unchanged since FY2022.
3
WPP PLC 2 awardees, including Wunderman Thompson LLC
$147,922,976
Rank history: not on the FY2021–FY2022 lists, #4 in FY2024 and #4 in FY2025; up 129 since FY2022.
4
Young & Rubicam Inc.
$98,509,033
Rank history: #3 in FY2021, #3 in FY2022, #9 in FY2024 and not on the FY2025 list; down 1 since FY2022.
5
True North Communications Inc
$95,800,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
6 $75,549,720
Rank history: #5 in FY2021, #6 in FY2022, #6 in FY2024 and #6 in FY2025; unchanged since FY2022.
7
Sapient Corporation Through Plowshare Group, Inc.
$71,426,624
Rank history: #4 in FY2021, #5 in FY2022, #8 in FY2024 and #10 in FY2025; down 2 since FY2022.
8 $57,008,122
Rank history: #9 in FY2021, #10 in FY2022, #11 in FY2024 and #29 in FY2025; up 2 since FY2022.
9 $37,677,124
Rank history: #6 in FY2021, #4 in FY2022, #12 in FY2024 and #21 in FY2025; down 5 since FY2022.
10 $33,183,608
Rank history: #7 in FY2021, #7 in FY2022, #19 in FY2024 and #14 in FY2025; down 3 since FY2022.
11 $16,331,854
Rank history: #17 in FY2021, #11 in FY2022, #16 in FY2024 and #15 in FY2025; unchanged since FY2022.
12 $12,035,339
Rank history: #16 in FY2021, #14 in FY2022, #22 in FY2024 and #18 in FY2025; up 2 since FY2022.
13 $11,692,465
Rank history: #22 in FY2021, #13 in FY2022, #21 in FY2024 and #17 in FY2025; unchanged since FY2022.
14 $11,653,335
Rank history: #13 in FY2021, #15 in FY2022, #23 in FY2024 and #27 in FY2025; up 1 since FY2022.
15 $10,797,239
Rank history: #24 in FY2021, #16 in FY2022, #27 in FY2024 and not on the FY2025 list; up 1 since FY2022.
16 $9,891,088
Rank history: not on the FY2021–FY2022 lists, #48 in FY2024 and not on the FY2025 list; new.
17 $9,464,768
Rank history: #8 in FY2021, #9 in FY2022, #15 in FY2024 and not on the FY2025 list; down 8 since FY2022.
18 $9,271,056
Rank history: #10 in FY2021, #19 in FY2022, #20 in FY2024 and #59 in FY2025; up 1 since FY2022.
19 $9,186,244
Rank history: #19 in FY2021, #22 in FY2022, #28 in FY2024 and #33 in FY2025; up 3 since FY2022.
20 $7,648,182
Rank history: #51 in FY2021, #52 in FY2022, #14 in FY2024 and #11 in FY2025; up 32 since FY2022.
21
York Telecom Corporation Through Kinly US Corporation
$6,107,753
Rank history: #25 in FY2021, #23 in FY2022 and not on the FY2024–FY2025 lists; up 2 since FY2022.
22
Contracting Resources Group Inc
$5,556,182
Rank history: not on the FY2021 list, #28 in FY2022, #34 in FY2024 and #25 in FY2025; up 6 since FY2022.
23
Concepts Inc.
$5,399,475
Rank history: not on the FY2021–FY2022 lists, #32 in FY2024 and #31 in FY2025; new.
24 $5,118,916
Rank history: #12 in FY2021, #17 in FY2022, #35 in FY2024 and not on the FY2025 list; down 7 since FY2022.
25 $5,076,726
Rank history: #30 in FY2021, not on the FY2022 list, #30 in FY2024 and #26 in FY2025; returned.
26 $5,049,965
Rank history: #38 in FY2021, #29 in FY2022, #39 in FY2024 and #16 in FY2025; up 3 since FY2022.
27 $4,968,793
Rank history: #29 in FY2021, #25 in FY2022, #38 in FY2024 and #52 in FY2025; down 2 since FY2022.
28 $4,639,957
Rank history: #65 in FY2021, #26 in FY2022, #45 in FY2024 and #37 in FY2025; down 2 since FY2022.
29 $4,179,571
Rank history: not on the FY2021–FY2022 lists, #33 in FY2024 and #23 in FY2025; up 217 since FY2022.
30 $3,699,825
Rank history: #76 in FY2021, #63 in FY2022, #40 in FY2024 and not on the FY2025 list; up 33 since FY2022.
31 $3,346,487
Rank history: #56 in FY2021, #43 in FY2022, #24 in FY2024 and not on the FY2025 list; up 12 since FY2022.
32 $3,282,297
Rank history: #18 in FY2021, #32 in FY2022, #31 in FY2024 and #24 in FY2025; unchanged since FY2022.
33 $2,992,838
Rank history: not on the FY2021–FY2022 lists, #52 in FY2024 and not on the FY2025 list; new.
34 $2,614,997
Rank history: #49 in FY2021, #27 in FY2022, #44 in FY2024 and #45 in FY2025; down 7 since FY2022.
35 $2,434,458
Rank history: #26 in FY2021, #30 in FY2022, #42 in FY2024 and #32 in FY2025; down 5 since FY2022.
36
TMP Government LLC
$2,392,588
Rank history: #44 in FY2021, #54 in FY2022 and not on the FY2024–FY2025 lists; up 18 since FY2022.
37 $2,381,131
Rank history: not on the FY2021 list, #35 in FY2022, #41 in FY2024 and #73 in FY2025; down 2 since FY2022.
38 $2,363,873
Rank history: #34 in FY2021, #38 in FY2022, #46 in FY2024 and #34 in FY2025; unchanged since FY2022.
39 $2,352,870
Rank history: #39 in FY2021, #37 in FY2022, #47 in FY2024 and #30 in FY2025; down 2 since FY2022.
40 $2,211,140
Rank history: #37 in FY2021, #33 in FY2022, #43 in FY2024 and #57 in FY2025; down 7 since FY2022.
41 $1,917,088
Rank history: not on the FY2021–FY2022 lists, #49 in FY2024 and #87 in FY2025; new.
42 $1,855,424
Rank history: #36 in FY2021, #34 in FY2022, #37 in FY2024 and not on the FY2025 list; down 8 since FY2022.
43 $1,723,330
Rank history: #92 in FY2021, not on the FY2022 list and not on the FY2024–FY2025 lists; returned.
44 $1,598,144
Rank history: #61 in FY2021, #62 in FY2022, #54 in FY2024 and #49 in FY2025; up 18 since FY2022.
45 $1,545,278
Rank history: #74 in FY2021, #71 in FY2022, #68 in FY2024 and #77 in FY2025; up 26 since FY2022.
46 $1,473,806
Rank history: #15 in FY2021, #39 in FY2022, #50 in FY2024 and not on the FY2025 list; down 7 since FY2022.
47 $1,421,159
Rank history: not on the FY2021 list, #46 in FY2022, #57 in FY2024 and #40 in FY2025; down 1 since FY2022.
48 $1,379,031
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
49 $1,337,225
Rank history: #94 in FY2021, #75 in FY2022, #26 in FY2024 and #28 in FY2025; up 26 since FY2022.
50
EAB Global Inc.
$1,311,196
Rank history: #60 in FY2021, #60 in FY2022 and not on the FY2024–FY2025 lists; up 10 since FY2022.
51 $1,265,472
Rank history: #89 in FY2021, #83 in FY2022, #83 in FY2024 and not on the FY2025 list; up 32 since FY2022.
52 $1,165,507
Rank history: #59 in FY2021, #51 in FY2022, #63 in FY2024 and not on the FY2025 list; down 1 since FY2022.
53 $1,157,858
Rank history: #69 in FY2021, #53 in FY2022, #78 in FY2024 and #95 in FY2025; unchanged since FY2022.
54 $1,139,494
Rank history: #21 in FY2021, #57 in FY2022, #58 in FY2024 and not on the FY2025 list; up 3 since FY2022.
55 $1,121,515
Rank history: not on the FY2021 list, #96 in FY2022, #75 in FY2024 and not on the FY2025 list; up 41 since FY2022.
56 $1,094,850
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
57
Public Alliance LLC
$1,081,170
Rank history: not on the FY2021 list, #49 in FY2022 and not on the FY2024–FY2025 lists; down 8 since FY2022.
58 $1,000,000
Rank history: #50 in FY2021, #50 in FY2022, #60 in FY2024 and #48 in FY2025; down 8 since FY2022.
59 $1,000,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
60
Vectrus Systems Corporation
$958,561
Rank history: not on the FY2021 list, #47 in FY2022 and not on the FY2024–FY2025 lists; down 13 since FY2022.
61
Dynamic Integrated Services LLC
$933,843
Rank history: not on the FY2021 list, #55 in FY2022 and not on the FY2024–FY2025 lists; down 6 since FY2022.
62
Shield Analysis Technology LLC
$886,560
Rank history: not on the FY2021–FY2022 lists, #61 in FY2024 and #47 in FY2025; up 50 since FY2022.
63
Learfield Communications Inc. 2 awardees, including Learfield College LLC
$853,548
Rank history: #90 in FY2021, #72 in FY2022 and not on the FY2024–FY2025 lists; up 9 since FY2022.
64 $840,333
Rank history: #77 in FY2021, #58 in FY2022, #64 in FY2024 and not on the FY2025 list; down 6 since FY2022.
65 $804,698
Rank history: not on the FY2021 list, #64 in FY2022, #62 in FY2024 and not on the FY2025 list; down 1 since FY2022.
66 $788,027
Rank history: #40 in FY2021, #8 in FY2022, #51 in FY2024 and not on the FY2025 list; down 58 since FY2022.
67 $738,605
Rank history: not on the FY2021–FY2022 lists, #66 in FY2024 and not on the FY2025 list; new.
68 $710,901
Rank history: #43 in FY2021, #42 in FY2022 and not on the FY2024–FY2025 lists; down 26 since FY2022.
69 $699,317
Rank history: #58 in FY2021, #69 in FY2022, #87 in FY2024 and not on the FY2025 list; unchanged since FY2022.
70 $636,589
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; up 45 since FY2022.
71 $600,000
Rank history: not on the FY2021–FY2022 lists, #74 in FY2024 and not on the FY2025 list; new.
72
Miami Environmental & Energy Solutions LLC
$535,922
Rank history: not on the FY2021–FY2022 lists, #97 in FY2024 and #43 in FY2025; up 248 since FY2022.
73 $501,497
Rank history: #31 in FY2021, #31 in FY2022, #17 in FY2024 and #22 in FY2025; down 42 since FY2022.
74 $471,683
Rank history: #73 in FY2021, #73 in FY2022 and not on the FY2024–FY2025 lists; down 1 since FY2022.
75 $470,000
Rank history: #71 in FY2021, not on the FY2022 list, #13 in FY2024 and #5 in FY2025; returned.
76 $468,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
77 $456,652
Rank history: not on the FY2021–FY2022 lists, #67 in FY2024 and not on the FY2025 list; up 49 since FY2022.
78 $450,000
Rank history: not on the FY2021–FY2022 lists, #92 in FY2024 and #64 in FY2025; new.
79 $450,000
Rank history: not on the FY2021–FY2022 lists, #89 in FY2024 and not on the FY2025 list; new.
80
Pyramid Contracting LLC
$410,954
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
81 $380,450
Rank history: #93 in FY2021, #81 in FY2022 and not on the FY2024–FY2025 lists; unchanged since FY2022.
82 $367,141
Rank history: #64 in FY2021, #66 in FY2022, #71 in FY2024 and not on the FY2025 list; down 16 since FY2022.
83
Advanced Decision Vectors LLC
$366,382
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
84 $363,650
Rank history: #55 in FY2021, #76 in FY2022 and not on the FY2024–FY2025 lists; down 8 since FY2022.
85 $359,690
Rank history: #52 in FY2021, #87 in FY2022, #91 in FY2024 and #61 in FY2025; up 2 since FY2022.
86 $350,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
87 $340,944
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
88 $330,986
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
89 $330,589
Rank history: not on the FY2021–FY2022 lists, not on the FY2024 list and #62 in FY2025; new.
90 $325,493
Rank history: #42 in FY2021, #61 in FY2022 and not on the FY2024–FY2025 lists; down 29 since FY2022.
91 $319,400
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; up 173 since FY2022.
92 $318,500
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
93 $309,996
Rank history: not on the FY2021–FY2022 lists, #99 in FY2024 and #76 in FY2025; new.
94 $307,416
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; up 84 since FY2022.
95
Diversity Marketing and Communications LLC
$306,947
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
96 $294,840
Rank history: not on the FY2021 list, #89 in FY2022, not on the FY2024 list and #91 in FY2025; down 7 since FY2022.
97 $283,251
Rank history: #45 in FY2021, not on the FY2022 list and not on the FY2024–FY2025 lists; up 6 since FY2022.
98 $280,855
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
99 $278,740
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
100
TOM & Jerry Inc
$277,318
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
Show 75 more

100 of 379 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 5418

Code Net obligations Largest contractor
54181 Advertising Agencies $2,073,031,903 Omnicom Group Inc.
54182 Public Relations Agencies $87,541,269 Hager Sharp, Inc.
54189 Other Services Related to Advertising $28,185,060 Industries for the Blind and Visually Impaired, Inc.
54185 Indoor and Outdoor Display Advertising $9,835,203 Snapit Solutions LLC

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $2.27 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2023 ran Oct 1, 2022 – Sep 30, 2023. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2022. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2022 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 5418 contractors in FY2023?

1. Omnicom Group Inc. ($939M), 2. The Interpublic Group of Companies Inc ($410M), 3. WPP PLC ($148M), 4. Young & Rubicam Inc. ($98.5M), 5. True North Communications Inc ($95.8M), 6. Stratacomm, LLC ($75.5M), 7. Sapient Corporation ($71.4M), 8. Elevation, Ltd. ($57M), 9. Crosby Marketing Communications Inc. ($37.7M), 10. LMD Agency, Inc. ($33.2M).

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