Learfield College LLC
Dallas, TX Doing business as IMG College Part of Learfield Communications, LLC
- UEI
- XF75UZ6SC1W8
- CAGE
- 6G909
- Primary NAICS
- 541613 Marketing Consulting Services
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
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Learfield Communications, LLC
Parent
JDMABEJDK8Y6
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Learfield College LLC
XF75UZ6SC1W8
- Collegiate Licensing Company, LLC ZVANTMKUKRH8
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Learfield College LLC
XF75UZ6SC1W8
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Learfield Communications, LLC
Parent
JDMABEJDK8Y6
- SAM.gov registration date
- Physical address
- 5400 Lyndon B Johnson Fwy Suite 100, Dallas, TX 75240, USA
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Out of home advertising for delaware air national guard recruiting and retention purposes at various university of… | Department of the Army | $30,000 | |
| Recruiting advertising for delaware army national guard at university of delaware (UD) on behalf of recruiting and… | Delaware National Guard | $27,500 | |
| Advertising at university sporting events in support of recruiting and retention battalion | Colorado National Guard | $249,800 | |
| Provide advertising at university sporting events in support of recruiting and retention battalion. | Colorado National Guard | $249,800 | |
| VRS college athletic advertising learfield | Peace Corps | $250,000 |
About Learfield College LLC
IMG College, LLC, a for-profit limited liability company based in Winston-Salem, North Carolina, specializes in facilitating advertising partnerships between federal government agencies and university athletic departments. Since registering in the System for Award Management in July 2011, IMG College has established itself as a key provider of targeted advertising and promotional services to support military recruiting and retention initiatives across multiple federal agencies. The company leverages collegiate sports platforms, including digital advertisements, signage, broadcast promotions, and sports sponsorships, to connect government entities with student-athlete and campus populations who represent key recruitment demographics.
IMG College's federal contract portfolio demonstrates a concentrated focus on military recruiting and retention advertising services across numerous university athletic programs, with cumulative contract values exceeding $2.5 million. The company has received prime contract awards from the Air Force, Air National Guard, Army National Guard, Colorado National Guard, Delaware National Guard, West Virginia National Guard, Connecticut National Guard, and the Peace Corps. Contract services have been delivered at University of Delaware athletic venues, West Virginia University (Milan Puskar Stadium), University of Colorado, Colorado State University, and the University of Connecticut, with contract values ranging from $20,000 to $499,599.84. All contracts have been structured as firm fixed-price purchase orders with no set-aside designations, and IMG College has maintained a track record of completing advertising campaigns for military branches seeking to reach collegiate audiences during football games and other university sporting events. Recent active contracts include a $30,000 Air Force award through September 2026 and multiple Colorado National Guard contracts valued at approximately $374,700 each extending through September 2027, reflecting the company's continued engagement with federal recruiting campaigns through university athletic partnerships.
Quick answers
What is Learfield College LLC's UEI?
Learfield College LLC's Unique Entity ID (UEI) in SAM.gov is XF75UZ6SC1W8.
What is Learfield College LLC's CAGE code?
Learfield College LLC's CAGE code is 6G909.
What is Learfield College LLC's primary NAICS code?
Learfield College LLC's primary NAICS code is 541613 (Marketing Consulting Services).
Where is Learfield College LLC located?
Learfield College LLC's physical address in SAM.gov is 5400 Lyndon B Johnson Fwy Suite 100, Dallas, TX 75240, USA.
Is Learfield College LLC registered in SAM.gov?
Yes. Learfield College LLC's SAM.gov registration is active through May 19, 2027.
Who is Learfield College LLC's parent company?
Learfield College LLC is part of Learfield Communications, LLC.
What is Learfield College LLC's most recent federal award?
Learfield College LLC's most recent federal contract award is Out of home advertising for delaware air national guard recruiting and retention purposes at various university of… (W50S6X25PA005), from Department of the Army, on September 29, 2025.
On GovTribe
See Learfield College LLC's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
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