Learfield College LLC
Dallas, TX Doing business as IMG College Part of Learfield Communications, LLC
- UEI
- XF75UZ6SC1W8
- CAGE
- 6G909
- Primary NAICS
- 541613 Marketing Consulting Services
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- Corporate family
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Parent
Learfield Communications, LLC · Plano, TX
JDMABEJDK8Y6
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- Collegiate Licensing Company, LLC · Atlanta, GA ZVANTMKUKRH8
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Parent
Learfield Communications, LLC · Plano, TX
JDMABEJDK8Y6
- SAM.gov registration date
- Physical address
- 5400 Lyndon B Johnson Fwy Suite 100, Dallas, TX 75240, USA
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $27,500 |
| FY2025 | $307,300 |
| FY2024 | $549,800 |
| FY2023 | $364,800 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $27,500 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Learfield IMG College | Plano, TX | 541810 Advertising Agencies |
| Playfly LLC | Berwyn, PA | 711320 Promoters of Performing Arts, Sports, and Similar Events without Facilities |
| Teall Properties Group LLC | Winston-Salem, NC | 541613 Marketing Consulting Services |
| Kroenke Sports & Entertainment, LLC | Denver, CO | 711211 Sports Teams and Clubs |
| Student Paths, LLC | Saint Paul, MN | 541890 Other Services Related to Advertising |
About the company
IMG College, LLC, a for-profit limited liability company based in Winston-Salem, North Carolina, specializes in facilitating advertising partnerships between federal government agencies and university athletic departments. Since registering in the System for Award Management in July 2011, IMG College has established itself as a key provider of targeted advertising and promotional services to support military recruiting and retention initiatives across multiple federal agencies. The company leverages collegiate sports platforms, including digital advertisements, signage, broadcast promotions, and sports sponsorships, to connect government entities with student-athlete and campus populations who represent key recruitment demographics.
IMG College's federal contract portfolio demonstrates a concentrated focus on military recruiting and retention advertising services across numerous university athletic programs, with cumulative contract values exceeding $2.5 million. The company has received prime contract awards from the Air Force, Air National Guard, Army National Guard, Colorado National Guard, Delaware National Guard, West Virginia National Guard, Connecticut National Guard, and the Peace Corps. Contract services have been delivered at University of Delaware athletic venues, West Virginia University (Milan Puskar Stadium), University of Colorado, Colorado State University, and the University of Connecticut, with contract values ranging from $20,000 to $499,599.84. All contracts have been structured as firm fixed-price purchase orders with no set-aside designations, and IMG College has maintained a track record of completing advertising campaigns for military branches seeking to reach collegiate audiences during football games and other university sporting events. Recent active contracts include a $30,000 Air Force award through September 2026 and multiple Colorado National Guard contracts valued at approximately $374,700 each extending through September 2027, reflecting the company's continued engagement with federal recruiting campaigns through university athletic partnerships.
Quick answers
Is Learfield College LLC registered in SAM.gov?
Yes. Learfield College LLC's SAM.gov registration is active through May 19, 2027.
How much has Learfield College LLC received in federal contracts?
Federal contracts obligated $307,300 to Learfield College LLC in fiscal year 2025 and $1,249,400 in fiscal years 2023 through 2027.
How does Learfield College LLC rank among federal contractors?
Learfield College LLC ranked #3 in NAICS 54185, #59 in PSC R701 and #78 in NAICS 5418 in FY2025.
What is Learfield College LLC's most recent federal award?
Learfield College LLC's most recent federal contract award is Out of home advertising at sports and academic venues at university of delaware for delaware army national guard… (W912L526PA013), from Delaware National Guard (ARNG), on August 1, 2026.
On GovTribe
See Learfield College LLC's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors