Top 100 Contractors in NAICS 5418: Advertising, Public Relations, and Related Services, FY2024
Parent companies by net contract obligations Oct 1, 2023 – Sep 30, 2024 Code page on GovTribe
The top 10 won 76% of FY2024 NAICS 5418 contract dollars
Ranking facts
- Contract obligations
- $1,980,836,395 Net of deobligations, by contracts coded NAICS 5418 or a code under it
- Contractors
- 373 Parent companies with an obligation
- Largest contractor
- The Interpublic Group of Companies Inc $373 million, 18.3% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 |
The Interpublic Group of Companies Inc
|
$373,413,043 | ||
| 2 |
Omnicom Group Inc.
|
$366,840,854 | ||
| 3 |
DDB Chicago Inc.
Top agencies
|
$238,049,735 | ||
| 4 |
WPP PLC
Top agencies
|
$185,943,440 | ||
| 5 | $77,060,488 | |||
| 6 |
Stratacomm, LLC
Top agencies
|
$74,627,798 | ||
| 7 | $71,139,431 | |||
| 8 |
Sapient Corporation
Top agencies
|
$66,441,936 | ||
| 9 |
Young & Rubicam Inc.
Top agencies
|
$45,123,404 | ||
| 10 |
Wunderman Thompson LLC
Top agencies
|
$43,112,695 | ||
| 11 | $40,998,972 | |||
| 12 | $35,649,670 | |||
| 13 | $35,413,738 | |||
| 14 | $25,244,329 | |||
| 15 | $24,086,583 | |||
| 16 | $17,916,490 | |||
| 17 | $14,979,513 | |||
| 18 |
Gig Line Media, Inc.
Top agencies
|
$14,796,389 | ||
| 19 |
LMD Agency, Inc.
Top agencies
|
$13,939,723 | ||
| 20 |
Mp&F, LLC
Top agencies
|
$13,705,659 | ||
| 21 | $12,509,560 | |||
| 22 | $12,468,713 | |||
| 23 |
Betah Associates Inc.
|
$9,700,222 | ||
| 24 | $9,130,265 | |||
| 25 | $8,794,282 | |||
| 26 | $6,768,604 | |||
| 27 | $6,148,906 | |||
| 28 |
Creative Marketing Resources Inc
|
$5,208,438 | ||
| 29 |
Kinly US Corporation
Top agencies
|
$5,165,771 | ||
| 30 |
Mediacross, Inc.
Top agencies
|
$5,120,757 | ||
| 31 |
A. Bright Idea, LLC
Top agencies
|
$5,068,835 | ||
| 32 |
Concepts Inc.
Top agencies
|
$4,953,642 | ||
| 33 | $4,599,456 | |||
| 34 |
Contracting Resources Group Inc
Top agencies
|
$4,522,818 | ||
| 35 | $4,404,014 | |||
| 36 | $4,081,224 | |||
| 37 | $3,912,415 | |||
| 38 |
Vistra Communications LLC
|
$3,701,246 | ||
| 39 | $3,321,275 | |||
| 40 | $3,229,236 | |||
| 41 | $3,060,362 | |||
| 42 | $2,949,590 | |||
| 43 | $2,933,256 | |||
| 44 | $2,461,931 | |||
| 45 | $2,397,250 | |||
| 46 | $2,385,019 | |||
| 47 |
Exhibit Arts. LLC
Top agencies
|
$2,370,040 | ||
| 48 | $2,279,245 | |||
| 49 |
Snapit Solutions LLC
|
$2,197,563 | ||
| 50 | $2,175,000 | |||
| 51 | $1,998,806 | |||
| 52 | $1,976,249 | |||
| 53 |
EAB Global, Inc.
Top agencies
|
$1,668,662 | ||
| 54 | $1,637,931 | |||
| 55 | $1,544,537 | |||
| 56 | $1,402,120 | |||
| 57 |
Po`okela Solutions, LLC
Top agencies
|
$1,303,467 | ||
| 58 |
Daniel J. Edelman Inc.
|
$1,123,275 | ||
| 59 |
Public Alliance, LLC
Top agencies
|
$1,109,414 | ||
| 60 | $1,000,000 | |||
| 61 |
Shield Analysis Technology LLC
Top agencies
|
$978,552 | ||
| 62 | $972,353 | |||
| 63 | $964,379 | |||
| 64 | $939,914 | |||
| 65 |
Fedwriters, Inc.
Top agencies
|
$902,918 | ||
| 66 | $874,139 | |||
| 67 | $842,602 | |||
| 68 |
Modavate Inc.
Top agencies
|
$835,000 | ||
| 69 | $802,408 | |||
| 70 | $768,897 | |||
| 71 | $742,287 | |||
| 72 | $711,191 | |||
| 73 |
TMP Government, LLC
Top agencies
|
$638,610 | ||
| 74 | $600,000 | |||
| 75 | $569,181 | |||
| 76 |
Cape Fox Corporation
Top agencies
|
$566,949 | ||
| 77 | $556,584 | |||
| 78 | $532,890 | |||
| 79 | $527,858 | |||
| 80 | $525,300 | |||
| 81 | $520,994 | |||
| 82 | $519,960 | |||
| 83 |
Agenda, LLC
Top agencies
|
$500,000 | ||
| 84 | $480,000 | |||
| 85 |
Arillic LLC
Top agencies
|
$472,804 | ||
| 86 | $468,009 | |||
| 87 |
Vox Optima, LLC
Top agencies
|
$456,328 | ||
| 88 | $455,868 | |||
| 89 | $450,000 | |||
| 90 | $429,082 | |||
| 91 | $424,870 | |||
| 92 | $419,000 | |||
| 93 |
Useful Fiction LLC
Top agencies
|
$399,919 | ||
| 94 |
The Miner Agency, LLC
Top agencies
|
$398,513 | ||
| 95 |
Aardvark Studios LLC
Top agencies
|
$384,425 | ||
| 96 | $349,320 | |||
| 97 |
Miami Environmental & Energy Solutions LLC
Top agencies
|
$346,407 | ||
| 98 | $322,997 | |||
| 99 | $309,996 | |||
| 100 | $300,000 |
Show 75 more
100 of 373 contractors listed here. See the rest on GovTribe.
Rankings for the codes under NAICS 5418
| Code | Net obligations | Largest contractor |
|---|---|---|
| 54181 Advertising Agencies | $1,777,858,157 | The Interpublic Group of Companies Inc |
| 54182 Public Relations Agencies | $148,331,787 | Marcom Group, Inc. |
| 54189 Other Services Related to Advertising | $30,857,480 | Industries for the Blind and Visually Impaired, Inc. |
| 54185 Indoor and Outdoor Display Advertising | $8,408,346 | Snapit Solutions LLC |
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $2.04 billion obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Fiscal year 2024 ran Oct 1, 2023 – Sep 30, 2024. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
- Rank changes compare with FY2023. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2023 takes the color of the rank change beside it.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 5418 contractors in FY2024?
1. The Interpublic Group of Companies Inc ($373M), 2. Omnicom Group Inc. ($367M), 3. DDB Chicago Inc. ($238M), 4. WPP PLC ($186M), 5. True North Communications Inc. ($77.1M), 6. Stratacomm, LLC ($74.6M), 7. Porter Novelli Public Services Inc. ($71.1M), 8. Sapient Corporation ($66.4M), 9. Young & Rubicam Inc. ($45.1M), 10. Wunderman Thompson LLC ($43.1M).
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