Top 100 Contractors in NAICS 5418: Advertising, Public Relations, and Related Services, FY2024

Parent companies by net contract obligations Oct 1, 2023 – Sep 30, 2024 Code page on GovTribe

The top 10 won 76% of FY2024 NAICS 5418 contract dollars

Ranking facts

Contract obligations
$1,980,836,395 Net of deobligations, by contracts coded NAICS 5418 or a code under it
Contractors
373 Parent companies with an obligation
Largest contractor
The Interpublic Group of Companies Inc $373 million, 18.3% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1
The Interpublic Group of Companies Inc 4 awardees, including IPG Dxtra, Inc. and Mullenlowe US Inc.
$373,413,043
Rank history: #2 in FY2021, #2 in FY2022, #2 in FY2023 and #7 in FY2025; up 1 since FY2023.
2 $366,840,854
Rank history: #1 in FY2021, #1 in FY2022, #1 in FY2023 and #2 in FY2025; down 1 since FY2023.
3 $238,049,735
Rank history: not on the FY2021 list, #12 in FY2022, not on the FY2023 list and #1 in FY2025; returned.
4
WPP PLC 3 awardees, including Wunderman Thompson LLC and Young & Rubicam LLC
$185,943,440
Rank history: not on the FY2021–FY2022 lists, #3 in FY2023 and #4 in FY2025; down 1 since FY2023.
5 $77,060,488
Rank history: not on the FY2021–FY2023 lists and #9 in FY2025; new.
6 $74,627,798
Rank history: #5 in FY2021, #6 in FY2022, #6 in FY2023 and #6 in FY2025; unchanged since FY2023.
7 $71,139,431
Rank history: #33 in FY2021, not on the FY2022–FY2023 lists and #8 in FY2025; returned.
8
Sapient Corporation Through Plowshare Group, Inc.
$66,441,936
Rank history: #4 in FY2021, #5 in FY2022, #7 in FY2023 and #10 in FY2025; down 1 since FY2023.
9 $45,123,404
Rank history: #3 in FY2021, #3 in FY2022, #4 in FY2023 and not on the FY2025 list; down 5 since FY2023.
10 $43,112,695
Rank history: not on the FY2021–FY2023 lists and #3 in FY2025; new.
11 $40,998,972
Rank history: #9 in FY2021, #10 in FY2022, #8 in FY2023 and #29 in FY2025; down 3 since FY2023.
12 $35,649,670
Rank history: #6 in FY2021, #4 in FY2022, #9 in FY2023 and #21 in FY2025; down 3 since FY2023.
13 $35,413,738
Rank history: #71 in FY2021, not on the FY2022 list, #75 in FY2023 and #5 in FY2025; up 62 since FY2023.
14 $25,244,329
Rank history: #51 in FY2021, #52 in FY2022, #20 in FY2023 and #11 in FY2025; up 6 since FY2023.
15 $24,086,583
Rank history: #8 in FY2021, #9 in FY2022, #17 in FY2023 and not on the FY2025 list; up 2 since FY2023.
16 $17,916,490
Rank history: #17 in FY2021, #11 in FY2022, #11 in FY2023 and #15 in FY2025; down 5 since FY2023.
17 $14,979,513
Rank history: #31 in FY2021, #31 in FY2022, #73 in FY2023 and #22 in FY2025; up 56 since FY2023.
18 $14,796,389
Rank history: not on the FY2021–FY2023 lists and #36 in FY2025; new.
19 $13,939,723
Rank history: #7 in FY2021, #7 in FY2022, #10 in FY2023 and #14 in FY2025; down 9 since FY2023.
20 $13,705,659
Rank history: #10 in FY2021, #19 in FY2022, #18 in FY2023 and #59 in FY2025; down 2 since FY2023.
21 $12,509,560
Rank history: #22 in FY2021, #13 in FY2022, #13 in FY2023 and #17 in FY2025; down 8 since FY2023.
22 $12,468,713
Rank history: #16 in FY2021, #14 in FY2022, #12 in FY2023 and #18 in FY2025; down 10 since FY2023.
23 $9,700,222
Rank history: #13 in FY2021, #15 in FY2022, #14 in FY2023 and #27 in FY2025; down 9 since FY2023.
24 $9,130,265
Rank history: #56 in FY2021, #43 in FY2022, #31 in FY2023 and not on the FY2025 list; up 7 since FY2023.
25 $8,794,282
Rank history: not on the FY2021–FY2023 lists and #20 in FY2025; new.
26 $6,768,604
Rank history: #94 in FY2021, #75 in FY2022, #49 in FY2023 and #28 in FY2025; up 23 since FY2023.
27 $6,148,906
Rank history: #24 in FY2021, #16 in FY2022, #15 in FY2023 and not on the FY2025 list; down 12 since FY2023.
28 $5,208,438
Rank history: #19 in FY2021, #22 in FY2022, #19 in FY2023 and #33 in FY2025; down 9 since FY2023.
29 $5,165,771
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
30 $5,120,757
Rank history: #30 in FY2021, not on the FY2022 list, #25 in FY2023 and #26 in FY2025; down 5 since FY2023.
31 $5,068,835
Rank history: #18 in FY2021, #32 in FY2022, #32 in FY2023 and #24 in FY2025; up 1 since FY2023.
32
Concepts Inc.
$4,953,642
Rank history: not on the FY2021–FY2022 lists, #23 in FY2023 and #31 in FY2025; down 9 since FY2023.
33 $4,599,456
Rank history: not on the FY2021–FY2022 lists, #29 in FY2023 and #23 in FY2025; down 4 since FY2023.
34
Contracting Resources Group Inc
$4,522,818
Rank history: not on the FY2021 list, #28 in FY2022, #22 in FY2023 and #25 in FY2025; down 12 since FY2023.
35 $4,404,014
Rank history: #12 in FY2021, #17 in FY2022, #24 in FY2023 and not on the FY2025 list; down 11 since FY2023.
36 $4,081,224
Rank history: not on the FY2021–FY2023 lists and #38 in FY2025; new.
37 $3,912,415
Rank history: #36 in FY2021, #34 in FY2022, #42 in FY2023 and not on the FY2025 list; up 5 since FY2023.
38 $3,701,246
Rank history: #29 in FY2021, #25 in FY2022, #27 in FY2023 and #52 in FY2025; down 11 since FY2023.
39 $3,321,275
Rank history: #38 in FY2021, #29 in FY2022, #26 in FY2023 and #16 in FY2025; down 13 since FY2023.
40 $3,229,236
Rank history: #76 in FY2021, #63 in FY2022, #30 in FY2023 and not on the FY2025 list; down 10 since FY2023.
41 $3,060,362
Rank history: not on the FY2021 list, #35 in FY2022, #37 in FY2023 and #73 in FY2025; down 4 since FY2023.
42 $2,949,590
Rank history: #26 in FY2021, #30 in FY2022, #35 in FY2023 and #32 in FY2025; down 7 since FY2023.
43 $2,933,256
Rank history: #37 in FY2021, #33 in FY2022, #40 in FY2023 and #57 in FY2025; down 3 since FY2023.
44 $2,461,931
Rank history: #49 in FY2021, #27 in FY2022, #34 in FY2023 and #45 in FY2025; down 10 since FY2023.
45 $2,397,250
Rank history: #65 in FY2021, #26 in FY2022, #28 in FY2023 and #37 in FY2025; down 17 since FY2023.
46 $2,385,019
Rank history: #34 in FY2021, #38 in FY2022, #38 in FY2023 and #34 in FY2025; down 8 since FY2023.
47 $2,370,040
Rank history: #39 in FY2021, #37 in FY2022, #39 in FY2023 and #30 in FY2025; down 8 since FY2023.
48 $2,279,245
Rank history: not on the FY2021–FY2022 lists, #16 in FY2023 and not on the FY2025 list; down 32 since FY2023.
49 $2,197,563
Rank history: not on the FY2021–FY2022 lists, #41 in FY2023 and #87 in FY2025; down 8 since FY2023.
50 $2,175,000
Rank history: #15 in FY2021, #39 in FY2022, #46 in FY2023 and not on the FY2025 list; down 4 since FY2023.
51 $1,998,806
Rank history: #40 in FY2021, #8 in FY2022, #66 in FY2023 and not on the FY2025 list; up 15 since FY2023.
52 $1,976,249
Rank history: not on the FY2021–FY2022 lists, #33 in FY2023 and not on the FY2025 list; down 19 since FY2023.
53 $1,668,662
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
54 $1,637,931
Rank history: #61 in FY2021, #62 in FY2022, #44 in FY2023 and #49 in FY2025; down 10 since FY2023.
55 $1,544,537
Rank history: #53 in FY2021, not on the FY2022–FY2023 lists and not on the FY2025 list; returned.
56 $1,402,120
Rank history: not on the FY2021–FY2023 lists and #39 in FY2025; new.
57 $1,303,467
Rank history: not on the FY2021 list, #46 in FY2022, #47 in FY2023 and #40 in FY2025; down 10 since FY2023.
58 $1,123,275
Rank history: #21 in FY2021, #57 in FY2022, #54 in FY2023 and not on the FY2025 list; down 4 since FY2023.
59 $1,109,414
Rank history: #48 in FY2021, not on the FY2022–FY2023 lists and #44 in FY2025; returned.
60 $1,000,000
Rank history: #50 in FY2021, #50 in FY2022, #58 in FY2023 and #48 in FY2025; down 2 since FY2023.
61
Shield Analysis Technology LLC
$978,552
Rank history: not on the FY2021–FY2022 lists, #62 in FY2023 and #47 in FY2025; up 1 since FY2023.
62 $972,353
Rank history: not on the FY2021 list, #64 in FY2022, #65 in FY2023 and not on the FY2025 list; up 3 since FY2023.
63 $964,379
Rank history: #59 in FY2021, #51 in FY2022, #52 in FY2023 and not on the FY2025 list; down 11 since FY2023.
64 $939,914
Rank history: #77 in FY2021, #58 in FY2022, #64 in FY2023 and not on the FY2025 list; unchanged since FY2023.
65 $902,918
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
66 $874,139
Rank history: not on the FY2021–FY2022 lists, #67 in FY2023 and not on the FY2025 list; up 1 since FY2023.
67 $842,602
Rank history: not on the FY2021–FY2022 lists, #77 in FY2023 and not on the FY2025 list; up 10 since FY2023.
68 $835,000
Rank history: #74 in FY2021, #71 in FY2022, #45 in FY2023 and #77 in FY2025; down 23 since FY2023.
69 $802,408
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; up 34 since FY2023.
70 $768,897
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
71 $742,287
Rank history: #64 in FY2021, #66 in FY2022, #82 in FY2023 and not on the FY2025 list; up 11 since FY2023.
72 $711,191
Rank history: not on the FY2021–FY2023 lists and #65 in FY2025; new.
73 $638,610
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
74 $600,000
Rank history: not on the FY2021–FY2022 lists, #71 in FY2023 and not on the FY2025 list; down 3 since FY2023.
75 $569,181
Rank history: not on the FY2021 list, #96 in FY2022, #55 in FY2023 and not on the FY2025 list; down 20 since FY2023.
76 $566,949
Rank history: not on the FY2021 list, #97 in FY2022, not on the FY2023 list and #79 in FY2025; up 53 since FY2023.
77 $556,584
Rank history: not on the FY2021–FY2023 lists and #93 in FY2025; up 247 since FY2023.
78 $532,890
Rank history: #69 in FY2021, #53 in FY2022, #53 in FY2023 and #95 in FY2025; down 25 since FY2023.
79 $527,858
Rank history: not on the FY2021–FY2023 lists and #46 in FY2025; up 41 since FY2023.
80 $525,300
Rank history: not on the FY2021–FY2023 lists and #83 in FY2025; up 24 since FY2023.
81 $520,994
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
82 $519,960
Rank history: not on the FY2021–FY2023 lists and #12 in FY2025; new.
83 $500,000
Rank history: #89 in FY2021, #83 in FY2022, #51 in FY2023 and not on the FY2025 list; down 32 since FY2023.
84 $480,000
Rank history: not on the FY2021–FY2023 lists and #74 in FY2025; new.
85 $472,804
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
86 $468,009
Rank history: not on the FY2021–FY2023 lists and #55 in FY2025; new.
87 $456,328
Rank history: #58 in FY2021, #69 in FY2022, #69 in FY2023 and not on the FY2025 list; down 18 since FY2023.
88 $455,868
Rank history: not on the FY2021 list, #41 in FY2022, not on the FY2023 list and not on the FY2025 list; returned.
89 $450,000
Rank history: not on the FY2021–FY2022 lists, #79 in FY2023 and not on the FY2025 list; down 10 since FY2023.
90 $429,082
Rank history: not on the FY2021–FY2023 lists and #63 in FY2025; new.
91 $424,870
Rank history: #52 in FY2021, #87 in FY2022, #85 in FY2023 and #61 in FY2025; down 6 since FY2023.
92 $419,000
Rank history: not on the FY2021–FY2022 lists, #78 in FY2023 and #64 in FY2025; down 14 since FY2023.
93 $399,919
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; up 90 since FY2023.
94 $398,513
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
95
Aardvark Studios LLC
Top agencies
$384,425
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
96 $349,320
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
97
Miami Environmental & Energy Solutions LLC
$346,407
Rank history: not on the FY2021–FY2022 lists, #72 in FY2023 and #43 in FY2025; down 25 since FY2023.
98 $322,997
Rank history: not on the FY2021 list, #98 in FY2022, not on the FY2023 list and not on the FY2025 list; up 32 since FY2023.
99 $309,996
Rank history: not on the FY2021–FY2022 lists, #93 in FY2023 and #76 in FY2025; down 6 since FY2023.
100 $300,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
Show 75 more

100 of 373 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 5418

Code Net obligations Largest contractor
54181 Advertising Agencies $1,777,858,157 The Interpublic Group of Companies Inc
54182 Public Relations Agencies $148,331,787 Marcom Group, Inc.
54189 Other Services Related to Advertising $30,857,480 Industries for the Blind and Visually Impaired, Inc.
54185 Indoor and Outdoor Display Advertising $8,408,346 Snapit Solutions LLC

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $2.04 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2024 ran Oct 1, 2023 – Sep 30, 2024. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2023. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2023 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 5418 contractors in FY2024?

1. The Interpublic Group of Companies Inc ($373M), 2. Omnicom Group Inc. ($367M), 3. DDB Chicago Inc. ($238M), 4. WPP PLC ($186M), 5. True North Communications Inc. ($77.1M), 6. Stratacomm, LLC ($74.6M), 7. Porter Novelli Public Services Inc. ($71.1M), 8. Sapient Corporation ($66.4M), 9. Young & Rubicam Inc. ($45.1M), 10. Wunderman Thompson LLC ($43.1M).

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