Agenda, LLC

Agenda, LLC, a self-certified small disadvantaged business based in Albuquerque, New Mexico, delivers strategic communications, media marketing, and public relations services to federal agencies as a prime contractor (100% of recent awards), competing predominantly on full-and-open federal schedule and blanket purchase agreements rather than under set-aside vehicles. The firm is a limited liability company subsidiary of Azenta US Inc., a life sciences company based in Indianapolis, Indiana, and operates a subsidiary entity, Agenda Balkans D.O.O. Beograd, in Serbia.

Agenda's customer base is heavily concentrated with the Department of Agriculture Office of Communications, which anchors both volume and dollar value: USDA accounts for four awards worth $13.2 million combined potential value (42% of the vendor's total contract portfolio) and represents the top customer across both award-count and potential-value rankings. The Department of State Bureau of East Asian and Pacific Affairs, the GSA Federal Acquisition Service, the Federal Emergency Management Agency, and the Millennium Challenge Corporation round out the active set, with significant exposure to international development and disaster-response communications. Eight distinct federal agencies have placed work with Agenda over the award period covered in the source.

Agenda's capability footprint centers on targeted media marketing, public relations strategy, digital asset design, and public outreach campaigns. Representative work includes a $6.52 million delivery order from Army Southern Command for MISO (Military Information Support Operations) messaging services, performance-based at Homestead Air Force Base through March 2028; a $2.54 million delivery order from FEMA for media marketing outreach and media purchasing supporting the Hermits Peak Claims Office disaster-recovery campaign in Santa Fe, New Mexico, completed February 2026; a $1.07 million contract from the Millennium Challenge Corporation for strategic communications and localized advocacy campaigns across 11 districts in Nepal; a $999,745 delivery order from the Office of Communications on Inflation Reduction Act public outreach; and two purchase orders from the State Department Bureau of East Asian and Pacific Affairs totaling $186,700 for digital media production supporting the America250 public diplomacy campaign, including animated graphics, mascot assets, and social-media historical-milestone content with Japanese-language localization.

Agenda holds a seat on the OASIS+ Total Small Business (OAS+SB) Indefinite Delivery Contract awarded by GSA on April 15, 2025, with a five-year base through April 2030 and a small-business-set-aside designation; the contract carries no specified ceiling under the source's placeholder. The vendor also operates under the GSA Multiple Award Schedule (seven task orders, $23.2 million combined potential value) and maintains a Blanket Purchase Agreement with USDA for photography, videography, and communication services running through August 2029. The source references a previous $12 million USDA BPA on communications services, suggesting a longstanding relationship. Activity across the portfolio shows three awards in 2024 and two awards in 2026, with three awards (combined potential value $6.7 million) facing ultimate completion within the next twenty-four months and therefore exposure to recompete.

SCI-reported invoicing across federal prime service contracts above the $150,000 threshold totaled $2.1 million across FY2022–FY2024, with FY2024 invoicing of $1.5 million supporting approximately 2.9 FTEs. Government-paid hourly rates on SCI-reportable prime contracts ran a median of approximately $231.91 per hour, with a range from roughly $217 to $247 per hour across the 10th to 90th percentile. On the GSA Schedule, Agenda offers twenty-three labor categories spanning Training Coordinator roles at $53.86 per hour through Executive Strategic Advisor positions at $480.81 per hour, with no security-clearance requirements across any listed category. The vendor operates 100% as a prime contractor with no subcontractor engagement across SCI-reportable records, indicating a build-your-own-team posture rather than a sub-reliant delivery model.

Agenda is a international integrated public relations, strategic communications, and public affairs firm providing multidisciplinary solutions to complex business, market, and policy challenges. We develop strategies and execute programs geared towards target audiences that blend proven grassroots techniques with leveraged stakeholder engagement, bilingual and multi-ethnic communications strategies, and cutting edge digital and social media. Agenda's team of world-class professionals craft and execute some of the nation's most effective and innovative campaigns.