Top 100 Contractors in NAICS 5418: Advertising, Public Relations, and Related Services, FY2021

Parent companies by net contract obligations Oct 1, 2020 – Sep 30, 2021 Code page on GovTribe

The top 10 won 84% of FY2021 NAICS 5418 contract dollars

Ranking facts

Contract obligations
$1,585,617,987 Net of deobligations, by contracts coded NAICS 5418 or a code under it
Contractors
324 Parent companies with an obligation
Largest contractor
Omnicom Group Inc. $503 million, 30.8% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV · Free to reuse with credit to GovTribe (CC BY 4.0)

Full ranking

Rank Contractor Net obligations Share Trend
1 $503,438,548
Rank history: #1 in FY2022, #1 in FY2023, #2 in FY2024 and #2 in FY2025; unchanged since FY2020.
2 $419,411,687
Rank history: #2 in FY2022, #2 in FY2023, #1 in FY2024 and #7 in FY2025; up 2 since FY2020.
3 $191,138,204
Rank history: #3 in FY2022, #4 in FY2023, #9 in FY2024 and not on the FY2025 list; down 1 since FY2020.
4
Sapient Corporation Through Plowshare Group, Inc.
$67,465,013
Rank history: #5 in FY2022, #7 in FY2023, #8 in FY2024 and #10 in FY2025; up 1 since FY2020.
5 $60,607,739
Rank history: #6 in FY2022, #6 in FY2023, #6 in FY2024 and #6 in FY2025; up 1 since FY2020.
6 $37,916,281
Rank history: #4 in FY2022, #9 in FY2023, #12 in FY2024 and #21 in FY2025; up 1 since FY2020.
7 $29,313,431
Rank history: #7 in FY2022, #10 in FY2023, #19 in FY2024 and #14 in FY2025; up 1 since FY2020.
8 $28,457,720
Rank history: #9 in FY2022, #17 in FY2023, #15 in FY2024 and not on the FY2025 list; up 2 since FY2020.
9 $21,955,773
Rank history: #10 in FY2022, #8 in FY2023, #11 in FY2024 and #29 in FY2025; up 37 since FY2020.
10 $16,036,860
Rank history: #19 in FY2022, #18 in FY2023, #20 in FY2024 and #59 in FY2025; up 9 since FY2020.
11 $11,896,692
Rank history: not on the FY2022–FY2025 lists; unchanged since FY2020.
12 $11,385,177
Rank history: #17 in FY2022, #24 in FY2023, #35 in FY2024 and not on the FY2025 list; up 10 since FY2020.
13 $11,247,182
Rank history: #15 in FY2022, #14 in FY2023, #23 in FY2024 and #27 in FY2025; up 4 since FY2020.
14 $10,220,350
Rank history: #18 in FY2022 and not on the FY2023–FY2025 lists; unchanged since FY2020.
15 $9,756,504
Rank history: #39 in FY2022, #46 in FY2023, #50 in FY2024 and not on the FY2025 list; down 3 since FY2020.
16 $8,954,409
Rank history: #14 in FY2022, #12 in FY2023, #22 in FY2024 and #18 in FY2025; up 14 since FY2020.
17 $8,905,803
Rank history: #11 in FY2022, #11 in FY2023, #16 in FY2024 and #15 in FY2025; down 1 since FY2020.
18 $8,749,554
Rank history: #32 in FY2022, #32 in FY2023, #31 in FY2024 and #24 in FY2025; up 3 since FY2020.
19 $8,057,881
Rank history: #22 in FY2022, #19 in FY2023, #28 in FY2024 and #33 in FY2025; up 44 since FY2020.
20 $7,438,390
Rank history: #20 in FY2022 and not on the FY2023–FY2025 lists; up 4 since FY2020.
21
Daniel J. Edelman Inc.
$6,985,900
Rank history: #57 in FY2022, #54 in FY2023, #58 in FY2024 and not on the FY2025 list; up 4 since FY2020.
22 $6,909,425
Rank history: #13 in FY2022, #13 in FY2023, #21 in FY2024 and #17 in FY2025; down 2 since FY2020.
23 $6,303,564
Rank history: not on the FY2022–FY2025 lists; up 8 since FY2020.
24 $6,221,111
Rank history: #16 in FY2022, #15 in FY2023, #27 in FY2024 and not on the FY2025 list; up 3 since FY2020.
25 $5,812,690
Rank history: #23 in FY2022, #21 in FY2023 and not on the FY2024–FY2025 lists; up 4 since FY2020.
26 $5,533,158
Rank history: #30 in FY2022, #35 in FY2023, #42 in FY2024 and #32 in FY2025; up 7 since FY2020.
27 $4,800,141
Rank history: not on the FY2022–FY2025 lists; down 18 since FY2020.
28 $4,466,700
Rank history: #21 in FY2022 and not on the FY2023–FY2025 lists; up 4 since FY2020.
29 $4,080,844
Rank history: #25 in FY2022, #27 in FY2023, #38 in FY2024 and #52 in FY2025; down 1 since FY2020.
30 $3,956,234
Rank history: not on the FY2022 list, #25 in FY2023, #30 in FY2024 and #26 in FY2025; up 6 since FY2020.
31 $3,592,108
Rank history: #31 in FY2022, #73 in FY2023, #17 in FY2024 and #22 in FY2025; down 8 since FY2020.
32 $3,263,596
Rank history: #95 in FY2022 and not on the FY2023–FY2025 lists; up 9 since FY2020.
33 $2,991,344
Rank history: not on the FY2022–FY2023 lists, #7 in FY2024 and #8 in FY2025; new, not ranked in FY2020.
34 $2,443,118
Rank history: #38 in FY2022, #38 in FY2023, #46 in FY2024 and #34 in FY2025; up 23 since FY2020.
35 $2,409,879
Rank history: #45 in FY2022 and not on the FY2023–FY2025 lists; up 4 since FY2020.
36 $2,118,755
Rank history: #34 in FY2022, #42 in FY2023, #37 in FY2024 and not on the FY2025 list; up 6 since FY2020.
37 $2,035,621
Rank history: #33 in FY2022, #40 in FY2023, #43 in FY2024 and #57 in FY2025; up 16 since FY2020.
38 $1,995,594
Rank history: #29 in FY2022, #26 in FY2023, #39 in FY2024 and #16 in FY2025; up 2 since FY2020.
39 $1,982,481
Rank history: #37 in FY2022, #39 in FY2023, #47 in FY2024 and #30 in FY2025; up 6 since FY2020.
40 $1,695,469
Rank history: #8 in FY2022, #66 in FY2023, #51 in FY2024 and not on the FY2025 list; down 22 since FY2020.
41 $1,469,442
Rank history: not on the FY2022–FY2025 lists; up 6 since FY2020.
42 $1,447,143
Rank history: #61 in FY2022, #90 in FY2023 and not on the FY2024–FY2025 lists; new, not ranked in FY2020.
43 $1,440,654
Rank history: #42 in FY2022, #68 in FY2023 and not on the FY2024–FY2025 lists; up 6 since FY2020.
44
TMP Government LLC
$1,196,357
Rank history: #54 in FY2022, #36 in FY2023 and not on the FY2024–FY2025 lists; up 8 since FY2020.
45 $1,118,364
Rank history: not on the FY2022 list, #97 in FY2023 and not on the FY2024–FY2025 lists; up 95 since FY2020.
46 $1,098,289
Rank history: #100 in FY2022 and not on the FY2023–FY2025 lists; up 22 since FY2020.
47 $1,059,661
Rank history: #65 in FY2022 and not on the FY2023–FY2025 lists; up 40 since FY2020.
48 $1,050,000
Rank history: not on the FY2022–FY2023 lists, #59 in FY2024 and #44 in FY2025; up 7 since FY2020.
49 $1,005,629
Rank history: #27 in FY2022, #34 in FY2023, #44 in FY2024 and #45 in FY2025; up 30 since FY2020.
50 $1,000,000
Rank history: #50 in FY2022, #58 in FY2023, #60 in FY2024 and #48 in FY2025; up 6 since FY2020.
51 $991,159
Rank history: #52 in FY2022, #20 in FY2023, #14 in FY2024 and #11 in FY2025; up 30 since FY2020.
52 $973,030
Rank history: #87 in FY2022, #85 in FY2023, #91 in FY2024 and #61 in FY2025; up 18 since FY2020.
53 $920,027
Rank history: not on the FY2022–FY2023 lists, #55 in FY2024 and not on the FY2025 list; up 8 since FY2020.
54 $909,256
Rank history: not on the FY2022–FY2025 lists; up 6 since FY2020.
55 $845,579
Rank history: #76 in FY2022, #84 in FY2023 and not on the FY2024–FY2025 lists; up 11 since FY2020.
56 $839,243
Rank history: #43 in FY2022, #31 in FY2023, #24 in FY2024 and not on the FY2025 list; up 18 since FY2020.
57 $823,437
Rank history: not on the FY2022–FY2025 lists; up 20 since FY2020.
58 $810,425
Rank history: #69 in FY2022, #69 in FY2023, #87 in FY2024 and not on the FY2025 list; up 6 since FY2020.
59 $800,816
Rank history: #51 in FY2022, #52 in FY2023, #63 in FY2024 and not on the FY2025 list; up 3 since FY2020.
60
EAB Global Inc.
$793,740
Rank history: #60 in FY2022, #50 in FY2023 and not on the FY2024–FY2025 lists; new, not ranked in FY2020.
61 $783,563
Rank history: #62 in FY2022, #44 in FY2023, #54 in FY2024 and #49 in FY2025; up 8 since FY2020.
62 $749,353
Rank history: not on the FY2022–FY2025 lists; up 37 since FY2020.
63 $744,303
Rank history: #40 in FY2022 and not on the FY2023–FY2025 lists; up 8 since FY2020.
64 $716,602
Rank history: #66 in FY2022, #82 in FY2023, #71 in FY2024 and not on the FY2025 list; up 11 since FY2020.
65 $675,041
Rank history: #26 in FY2022, #28 in FY2023, #45 in FY2024 and #37 in FY2025; up 109 since FY2020.
66 $657,508
Rank history: #56 in FY2022 and not on the FY2023–FY2025 lists; up 1 since FY2020.
67 $654,672
Rank history: not on the FY2022–FY2025 lists; up 39 since FY2020.
68 $600,000
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
69 $596,402
Rank history: #53 in FY2022, #53 in FY2023, #78 in FY2024 and #95 in FY2025; up 14 since FY2020.
70 $591,080
Rank history: not on the FY2022–FY2025 lists; up 8 since FY2020.
71 $590,620
Rank history: not on the FY2022 list, #75 in FY2023, #13 in FY2024 and #5 in FY2025; down 37 since FY2020.
72 $567,075
Rank history: #84 in FY2022 and not on the FY2023–FY2025 lists; up 43 since FY2020.
73 $561,740
Rank history: #73 in FY2022, #74 in FY2023 and not on the FY2024–FY2025 lists; up 144 since FY2020.
74 $541,572
Rank history: #71 in FY2022, #45 in FY2023, #68 in FY2024 and #77 in FY2025; new, not ranked in FY2020.
75 $535,862
Rank history: not on the FY2022–FY2025 lists; up 5 since FY2020.
76 $499,529
Rank history: #63 in FY2022, #30 in FY2023, #40 in FY2024 and not on the FY2025 list; up 8 since FY2020.
77 $481,261
Rank history: #58 in FY2022, #64 in FY2023, #64 in FY2024 and not on the FY2025 list; up 8 since FY2020.
78 $478,832
Rank history: not on the FY2022–FY2025 lists; down 30 since FY2020.
79 $476,903
Rank history: #59 in FY2022 and not on the FY2023–FY2025 lists; up 10 since FY2020.
80 $460,000
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
81
Miami Environmental & Energy Solutions LLC
$451,540
Rank history: not on the FY2022–FY2025 lists; down 5 since FY2020.
82 $450,000
Rank history: #77 in FY2022 and not on the FY2023–FY2025 lists; up 4 since FY2020.
83 $438,929
Rank history: #36 in FY2022 and not on the FY2023–FY2025 lists; new, not ranked in FY2020.
84
Aquent LLC
$438,195
Rank history: #70 in FY2022 and not on the FY2023–FY2025 lists; up 35 since FY2020.
85
Sirius XM Radio Inc.
$400,000
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
86 $398,149
Rank history: #74 in FY2022 and not on the FY2023–FY2025 lists; up 5 since FY2020.
87 $395,038
Rank history: #99 in FY2022 and not on the FY2023–FY2025 lists; up 115 since FY2020.
88 $365,924
Rank history: not on the FY2022–FY2025 lists; down 30 since FY2020.
89 $365,000
Rank history: #83 in FY2022, #51 in FY2023, #83 in FY2024 and not on the FY2025 list; up 111 since FY2020.
90
Learfield Communications Inc. 2 awardees, including Learfield College LLC
$348,880
Rank history: #72 in FY2022, #63 in FY2023 and not on the FY2024–FY2025 lists; down 2 since FY2020.
91 $344,655
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
92 $342,952
Rank history: not on the FY2022 list, #43 in FY2023 and not on the FY2024–FY2025 lists; down 33 since FY2020.
93 $337,918
Rank history: #81 in FY2022, #81 in FY2023 and not on the FY2024–FY2025 lists; down 1 since FY2020.
94 $334,129
Rank history: #75 in FY2022, #49 in FY2023, #26 in FY2024 and #28 in FY2025; new, not ranked in FY2020.
95 $326,858
Rank history: not on the FY2022–FY2025 lists; unchanged since FY2020.
96 $320,820
Rank history: not on the FY2022–FY2025 lists; up 27 since FY2020.
97 $309,934
Rank history: not on the FY2022–FY2025 lists; up 60 since FY2020.
98 $307,491
Rank history: not on the FY2022–FY2025 lists; down 47 since FY2020.
99 $296,910
Rank history: #88 in FY2022 and not on the FY2023–FY2025 lists; new, not ranked in FY2020.
100 $291,241
Rank history: #48 in FY2022 and not on the FY2023–FY2025 lists; down 28 since FY2020.
Show 75 more

100 of 324 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 5418

Code Net obligations Largest contractor
54181 Advertising Agencies $1,427,146,001 Omnicom Group Inc.
54182 Public Relations Agencies $132,961,321 Mp&F, LLC
54189 Other Services Related to Advertising $17,313,674 Industries for the Blind and Visually Impaired, Inc.
54185 Indoor and Outdoor Display Advertising $4,756,749 DJ Case & Associates Inc.

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.63 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2021 ran Oct 1, 2020 – Sep 30, 2021. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2020. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2020 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 5418 contractors in FY2021?

1. Omnicom Group Inc. ($503M), 2. The Interpublic Group of Companies Inc ($419M), 3. Young & Rubicam Inc. ($191M), 4. Sapient Corporation ($67.5M), 5. Stratacomm, LLC ($60.6M), 6. Crosby Marketing Communications Inc. ($37.9M), 7. LMD Agency, Inc. ($29.3M), 8. Yes& Holdings LLC ($28.5M), 9. Elevation, Ltd. ($22M), 10. Mp&F, LLC ($16M).

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