Crosby Marketing Communications Inc.

Crosby Marketing Communications Inc., a for-profit Subchapter S Corporation headquartered in Annapolis, Maryland, delivers integrated marketing, advertising, public relations, and strategic communications services to federal civilian agencies exclusively as a prime contractor across the GSA Multiple Award Schedule and several large indefinite delivery vehicles totaling $1.83 billion in combined potential value. The vendor competes predominantly full-and-open (no recurring set-aside posture across its footprint, though some individual awards carry Total Small Business set-asides).

Crosby's capability portfolio centers on public education and awareness campaigns, media planning and buying, brand development, digital content creation, and stakeholder outreach across healthcare, social services, agriculture, and international development domains. Recent prime-contract examples include a $7.5 million Total Small Business delivery order from USDA's Office of Communications (awarded September 2023) for multilingual summer nutrition support outreach and campaign development running through September 2028; an $85 million Total Small Business BPA from Health Resources and Services Administration (September 2023) for agency-wide healthcare access and telehealth marketing services; a $4.9 million Total Small Business BPA call from Social Security Administration (July 2026) for My Social Security platform and scam-awareness paid media campaigns; a $500,000 BPA call from USDA APHIS (August 2026) for invasive plant species public awareness outreach; and ongoing recruitment and marketing strategy orders under a $20 million single-award Peace Corps BPA through September 2026.

Customer concentration is pronounced. The Social Security Administration dominates both volume and dollars, accounting for 54 awards ($183.8 million combined potential value) across 29% of the award count—roughly split between multiple SSA marketing services BPAs for paid media, enumeration, monthly consulting, and SSI-targeted campaigns. USDA APHIS and related USDA divisions follow with 43 combined awards ($40.9 million), anchored by the five-year Defend the Flock avian health outreach campaign. Peace Corps holds 22 awards ($55.9 million), while Health Resources and Services Administration commands 18 awards ($147.8 million). By potential value, however, GSA Federal Acquisition Service rises to first place with four awards ($237.1 million) driven by Crosby's December 2024 award on the $1 billion Public Information and Communications Services III (PICS III) single-award IDC (ceiling $1 billion, through December 2029) and its position on the OASIS+ Unrestricted multiple-award IDIQ (awarded December 2024, through December 2029). These four customers account for 37% of combined potential value.

Vehicle position centers on the GSA Multiple Award Schedule, which anchors 169 task orders ($544.6 million combined potential value). Crosby also holds The Professional Services Schedule with 121 orders ($211.2 million). Beyond GSA vehicles, the vendor maintains single-award BPAs with Peace Corps ($20 million, through September 2026), Health Resources and Services Administration ($85 million, through March 2029), Social Security Administration (multiple instruments totaling over $100 million), Commodity Futures Trading Commission ($21 million, through September 2029), USDA APHIS ($2 million Defend the Flock BPA through September 2028), and a no-set-aside Hungry Pest Outreach Efforts BPA ($2 million, through August 2030). The vendor recently achieved placement on PICS III and OASIS+ Unrestricted, positioning it for broader task-order placement across civilian agencies.

Award activity shows decline from peak in 2022 (21 awards) through 2024 (17 awards), with only 5 awards recorded in 2026 year-to-date. Twelve awards totaling $33.5 million in combined potential value face ultimate completion within the next twenty-four months, representing recompete exposure on Social Security Administration, Peace Corps, USDA APHIS, and Headquarters-administered contracts.

Crosby operates as an exclusive prime contractor with no subcontractor reliance in its federal portfolio (100% prime split, 0% sub). SCI-reported invoicing across the federal services-contract threshold ($150,000+) reached $129.6 million from FY2022 through FY2025, with peak invoicing of $59.5 million in FY2023 across 33.4 FTEs and subsequent decline to $7.8 million in FY2025 across 18.9 FTEs—a trajectory consistent with year-to-date award slowdown. The vendor maintains minimal subcontractor engagement; across SCI-reportable prime contracts, subcontractors accounted for approximately 2% of total contractor hours, and only 12 named subcontractors appear across the portfolio, indicating predominantly internal delivery. Median government-paid hourly rates on federal service contracts run $306.69/hr, with rates spanning $58.70/hr (entry associate level) through $5,082.87/hr (senior strategic roles), reflecting heavy use of fixed-price task orders that carry large embedded labor loads. GSA Schedule labor categories span 14 roles from Associate 1 ($83.73/hr, no clearance required) through Managing Partner ($320.13/hr, master's degree with 15 years experience), with no cleared positions offered.