Crosby Marketing Communications Inc.

Crosby Marketing Communications Inc., a for-profit Subchapter S Corporation headquartered in Annapolis, Maryland, delivers integrated marketing, advertising, public relations, and communications services to federal civilian agencies as a prime contractor across 184 awards spanning a $1.83 billion combined potential value. The vendor competes full-and-open across most of its portfolio but holds significant Total Small Business set-asides with the Social Security Administration; recent awards show a roughly 60-40 split between set-aside and unrestricted positions.

Crosby's capability portfolio centers on public education and awareness campaigns, media planning and buying, brand development, strategic communications, digital content creation, and stakeholder outreach across domains including economic relief, healthcare access, food safety and agricultural biosecurity, disaster response, and social services messaging. Representative work includes a $10.9 million Total Small Business BPA call with the Social Security Administration for supplemental security income (SSI) ZIP code targeting campaigns and related outreach (awarded September 2022, invoiced $20.8 million in FY2023 across 2.5 FTEs); a $9.99 million Total Small Business delivery order with the Department of Agriculture for multilingual summer nutrition support services outreach and campaign development (September 2023); an $85 million single-award BPA with Health Resources and Services Administration for agency-wide marketing campaign services including healthcare access and telehealth promotion (September 2023); and a $13.7 million Peace Corps integrated marketing services BPA call for recruitment and public communication campaigns (September 2022). Recent work also includes a $4.56 million Social Security Administration BPA call for My Social Security online services and scam awareness paid media (July 2026) and a $281,000 USDA APHIS "Defend the Flock" avian influenza biosecurity outreach campaign (March 2026).

The vendor holds four parent Indefinite Delivery Vehicles anchoring federal ordering: a $1 billion single-award Public Information and Communications Services III (PICS III) IDC awarded by the Office of Logistics and Acquisition Operations (December 2024, total small business set-aside, through December 2029); an OASIS+ Unrestricted multiple-award contract via GSA Federal Acquisition Service (December 2024, unrestricted, through December 2029); a $20 million single-award Peace Corps BPA for integrated marketing services (September 2021, through September 2026); an $85 million single-award Health Resources and Services Administration marketing campaign services BPA (September 2023, total small business set-aside, through March 2029); a $21 million single-award Commodity Futures Trading Commission BPA for integrated marketing support to the Office of Customer Education and Outreach (September 2024, through September 2026); and a $2 million single-award USDA APHIS BPA for the Defend the Flock avian health outreach campaign (September 2023, total small business set-aside, through September 2028). Crosby places 161 task orders under the GSA Multiple Award Schedule and 121 under the Professional Services Schedule, with the former carrying $541.8 million combined potential value and the latter $211.2 million.

Customer concentration is moderate but skewed by vehicle ceiling architecture. Social Security Administration leads by award count (54 awards, $183.4 million combined potential value), followed by the Department of Agriculture Animal and Plant Health Inspection Service Legislative and Public Affairs (31 awards, $11.5 million), Peace Corps (20 awards, $54.4 million), and Health Resources and Services Administration (18 awards, $147.8 million). The GSA Federal Acquisition Service, driven by PICS III and OASIS+ vehicle ceilings, anchors potential value at $237.1 million across four awards; SSA and HRSA follow at $183.4 million and $147.8 million respectively. This divergence between award count and dollar magnitude reflects the vendor's reliance on large parent IDVs that enable task-order ordering across multiple agencies.

Activity has trended downward year over year—21 awards in 2022 declining to 2 through July 2026—a trajectory shaped by the vendor's shift toward larger, fewer parent vehicles (PICS III and OASIS+ awards in late 2024) that consolidate and replace smaller BPA calls. Nine awards totaling $29.6 million in combined potential value face ultimate completion within the next twenty-four months, presenting near-term recompete risk on SSA and USDA engagements.

Across SCI-reportable federal service contracts (FY2022–FY2024), Crosby invoiced $121.8 million as a prime contractor, delivering approximately 27–33 FTEs per fiscal year with minimal subcontractor engagement (2% average sub-hours share across prime contracts). Government-paid hourly rates on these contracts ranged widely—10th percentile $44.03/hr, median $317.88/hr, 90th percentile $5,119.98/hr—reflecting the mix of administrative support, senior strategic consulting, and media-buying labor. GSA Schedule labor rates span associate through managing partner levels ($83.73–$320.13/hr) with no security clearances required; the vendor's portfolio skews toward marketing, communications, and brand management roles.

The vendor operates exclusively as a prime contractor (100% of awards), holding no subcontractor relationships in the award sample. Its capability delivery relies on internal team building rather than sub-reliance. Crosby has maintained federal registration since 2003 and has established durable relationships with SSA and Peace Corps (both with 20+ year award histories in the source data), positioning it as a preferred communications partner for civilian social services, agricultural, and international development agencies.