LMD Agency, Inc.

Lempugh Inc., doing business as LMD, a SBA-certified women-owned small business headquartered in Columbia, Maryland, provides marketing, advertising, branding, strategic communications, and public relations services to federal agencies as a prime contractor (98% of recent awards), holding seats on two governmentwide IDIQs and the GSA Multiple Award Schedule. The vendor competes predominantly under women-owned small business set-asides and total small business set-asides across its prime footprint, with women-owned set-aside designation characterizing most Coast Guard work and non-set-aside delivery orders anchoring larger CISA and GSA engagements.

Lempugh's customer concentration is heavily weighted to the Department of Homeland Security's U.S. Coast Guard, which accounts for 26 awards (63% award-count coverage) totaling $219.7 million in combined potential value across recruiting, resource center, and branding initiatives. The vendor's top five customers by potential value are GSA Federal Acquisition Service ($256.9 million across 5 awards, largely reflecting IDIQ ceilings), Coast Guard ($219.7 million across 26 awards), Department of Army National Guard Readiness Center ($174.2 million across 7 awards), DHS CISA ($37 million across 2 awards), and DHS Office of Procurement Operations ($17.1 million across 15 awards). The split between award count and potential value reveals concentration in large vehicles: GSA's seats anchor the dollar total, while Coast Guard's frequent smaller task orders dominate award frequency.

Lempugh holds three core parent vehicles. The GSA Multiple Award Schedule (contract 47QRAA22D00DN, $255.3 million ceiling, expires August 17, 2027) carries 106 task orders totaling $374.7 million in combined potential value and offers 65 labor categories spanning administrative, creative, consulting, research, and web development roles at hourly rates from $58.91 to $267.55, with no security-cleared labor. The Coast Guard single-award BPA (awarded February 27, 2023, ceiling $63.8 million, expires April 1, 2028) has generated significant ordering activity for marketing and advertising support to the Recruiting Center, with recent calls including $14.4 million (May 2026), $18.1 million (September 2024), $4.1 million (August 2024), and $1.6 million (September 2025) across firm fixed-price delivery. Lempugh was also awarded two OASIS+ governmentwide IDIQs in late 2024: the OASIS+ Total Small Business set-aside (December 19, 2024, multi-billion-dollar ceiling, expires December 18, 2029) and the OASIS+ Women-Owned Small Business IDIQ (September 30, 2024, multi-billion-dollar ceiling, expires September 29, 2029), both covering integrated services across management, technical, research, environmental, and logistics domains.

Lempugh's representative prime work spans a $31.5 million CISA External Affairs Office strategic communications and support delivery order (award September 30, 2021, extended through March 29, 2025) under the GSA Schedule, a $5.45 million CISA strategic communications reinstatement delivery order (September 30, 2025, completion March 29, 2026) with ICF Consulting Group as subcontractor, a $12.9 million Department of Army Readiness Center non-commercial sustaining announcement television and radio services order (April 29, 2022, completion October 31, 2023), a $6.55 million Department of Energy Office of Energy Efficiency and Renewable Energy communications support services delivery order (August 2, 2021, completion August 19, 2026), and multiple $1.1–$1.6 million Coast Guard recruiting branding and resource center calls issued under the woman-owned small business BPA throughout 2025–2026. As a subcontractor, Lempugh delivered branding and rebranding services to the Department of Energy under prime Cherokee Nation Strategic Programs in January 2024 and July 2024.

Activity has remained relatively flat across the last five years (5 awards in 2022, 5 in 2023, 6 in 2024, 3 in 2025, 2 in 2026 year-to-date), with combined potential value across all 120 awards totaling $747.8 million and $268.1 million obligated (36% realization rate). Four awards totaling $23.6 million in combined potential value reach ultimate completion within the next twenty-four months, creating moderate recompete exposure. SCI-reported invoiced revenue on federal service contracts above the $150,000 threshold totaled $36 million in FY2022 across 53.2 FTEs, $12.3 million in FY2023 across 48.0 FTEs, and $31.4 million in FY2024 across 58.9 FTEs; these figures represent a partial view of Lempugh's federal services activity (contracts over $150,000 only) and exclude goods, classified work, and non-federal revenue. Government-paid median hourly rates on SCI-reportable prime contracts ran $142.72 per hour, with rates ranging from $94.33 to $18,126.58 per hour across the portfolio. Across SCI-reportable prime contracts, subcontractors performed an average of 16 percent of total contractor hours, with 11 named subcontractors engaged across the footprint — indicating Lempugh builds substantially its own delivery teams on larger federal services engagements. The vendor's primary NAICS footprint reflects 106 advertising agency awards, with secondary specialization in graphic design, engineering, and human resources consulting. All activity is grounded in the GSA Multiple Award Schedule and agency-specific BPAs and IDIQs; Lempugh does not hold positions on other major governmentwide vehicles such as Alliant 3, Seaport NxG, or DoDEA.

LMD is a full-service marketing communications agency with proven expertise in government communications and outreach. Services include strategic planning, branding, design, advertising, web, social media, research, media planning, digital marketing, and business consulting.