LMD Agency, Inc.
Columbia, MD
- UEI
- K1XJQKPK52Y5
- CAGE
- 1MZL1
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- SBA certifications
-
Women-Owned Small Business· Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 512110 Motion Picture and Video Production
- 541430 Graphic Design Services
- 541490 Other Specialized Design Services
- 541511 Custom Computer Programming Services
- 541611 Administrative Management and General Management Consulting Services
- 541612 Human Resources Consulting Services
- 541613 Marketing Consulting Services
- 541820 Public Relations Agencies
- SAM.gov registration date
- Physical address
- 5950 Symphony Woods Rd #500, Columbia, MD 21044, USA
- Website
- lmdagency.com
- Founded
- 1976
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $43,234,733 |
| FY2025 | $18,017,648 |
| FY2024 | $13,939,723 |
| FY2023 | $33,183,608 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Homeland Security | $43,234,733 |
Contract vehicles
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| Cherokee Nation Strategic Programs, L.L.C. | 89303023FPA400002 | $1,799,257 | |
| Cherokee Nation Strategic Programs, L.L.C. | 89303023FPA400002 | $1,731,257 |
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Marcom Group, Inc. | Arlington, VA | 541810 Advertising Agencies |
| Red Carrot Inc. | Miami, FL | 541613 Marketing Consulting Services |
| Breck Inc. | Arlington, VA | 541613 Marketing Consulting Services |
| Isom Global Strategies | Washington, DC | 541820 Public Relations Agencies |
| The Hatcher Group Inc. | Bethesda, MD | 541613 Marketing Consulting Services |
About the company
LMD Agency, Inc., a woman-owned small business headquartered in Columbia, Maryland, provides marketing, advertising, branding, strategic communications, and public relations services to federal agencies predominantly as a prime contractor under women-owned and total small business set-asides, with recent annual award volume between three and six prime contracts averaging $100 million in combined potential value. The vendor is SBA-certified as a women-owned small business and competes across multiple acquisition vehicles including the GSA Multiple Award Schedule, OASIS+ Women-Owned Small Business IDIQ, and OASIS+ Total Small Business IDIQ, leveraging 76 GSA labor categories spanning administrative, creative, consulting, research, and web development roles at rates from $60.68 to $275.58 per hour.
Customer concentration runs heavily to the Department of Homeland Security U.S. Coast Guard, which accounts for 27 awards (22% of the prime footprint) and $224.1 million in combined potential value. The Coast Guard dominates both by award count and by dollars, driven by a single-award BPA established February 27, 2023, with a ceiling that has grown to $88.8 million and runs through April 1, 2028, supporting the Recruiting Center with sustained marketing and advertising campaigns. Within the past twelve months, Coast Guard issued calls valued at $12.9 million (May 2026), $18.1 million (September 2024), and $4.1 million (August 2024); two additional calls reinstatement at $1.2 million and $1.6 million respectively closed in 2026. The Department of the Army National Guard Readiness Center represents the second-largest customer by dollars ($174.2 million) but fewer awards (7), reflecting larger task order values on a single underlying vehicle (Indefinite Delivery Contract W9133L17D0001 with six task orders at $79.2 million combined). The GSA Federal Acquisition Service, in its contracting capacity, represents $256.9 million in combined potential value across five awards — principally the $255.3 million Federal Supply Schedule contract awarded August 18, 2022 (expiring August 17, 2027) and recently awarded IDIQs under OASIS+ programs. The Cybersecurity and Infrastructure Security Agency has placed three awards ($56.3 million combined potential value), including a $19.4 million delivery order issued September 30, 2026, for external affairs office communications support under the OASIS+ WOSB IDIQ, and a $5.45 million strategic communications and support services delivery order from September 30, 2025, with ICF Consulting Group as subcontractor. The Environmental Protection Agency Office for Water-Funding Office accounts for 23 awards but only $3.9 million combined potential value, indicating smaller order sizes.
LMD holds seats on four major parent vehicles. The Multiple Award Schedule (schedule 47QRAA22D00DN) carries 110 task orders worth $423.4 million in combined potential value across a portfolio spanning marketing, advertising, branding, communications, creative services, and web development. The Professional Services Schedule (The Professional Services Schedule) contains 57 task orders valued at $88.8 million. The OASIS+ Total Small Business IDIQ was awarded December 19, 2024, with a five-year base through December 18, 2029, covering management, technical, research, environmental, facilities, and logistics services domains; OASIS+ Women-Owned Small Business IDIQ was awarded September 30, 2024, running through September 29, 2029, with early-stage ordering activity reflecting the recent award date. Indefinite Delivery Contract W9133L17D0001, a Defense Department vehicle, supports Army National Guard Readiness Center work.
Award activity shows modest recent volume — five awards in 2022, five in 2023, six in 2024, three in 2025, and five through September 2026 — with four awards (combined potential value $28.6 million) reaching ultimate completion within the next twenty-four months and facing recompete exposure. Prime awards account for 121 of 123 total awards (98%), with two named subcontract engagements under Cherokee Nation Strategic Programs for Department of Energy rebranding services (awarded January 2, 2024, and July 18, 2024). On SCI-reportable federal service contracts, LMD invoiced $103.8 million across FY2022–FY2025, with peak volume in FY2022 ($36 million across 53.2 FTEs) and FY2024 ($31.4 million across 58.9 FTEs); FY2025 SCI reporting dropped to $24.1 million across 33.2 FTEs, a partial-year effect typical of mid-year source snapshots. Government-paid hourly rates on prime contracts ranged from $94.56 per hour at the 10th percentile to $142.72 per hour at the median, with outlier high-value deliverables (10th percentile $18,089.59 per hour reflecting project-based or non-labor-hour invoicing on certain calls). Across SCI-reportable prime contracts, LMD self-performs approximately 85% of contractor hours, subcontracting roughly 15% to an average of 14 named subcontractor partners on marketing, branding, and strategic communications execution. The vendor's overall competitive posture is women-owned small business set-aside focused, with 98% of recent awards priced as prime work and most volume flowing through Coast Guard, Army National Guard, CISA, and GSA contract vehicles rather than full-and-open competitions.
SBA capabilities narrative
LMD is a full-service marketing communications agency with proven expertise in government communications and outreach. Services include strategic planning, branding, design, advertising, web, social media, research, media planning, digital marketing, and business consulting.
Quick answers
Is LMD Agency, Inc. registered in SAM.gov?
Yes. LMD Agency, Inc.'s SAM.gov registration is active through July 17, 2027.
Which SBA certifications does LMD Agency, Inc. hold?
LMD Agency, Inc. holds Women-Owned Small Business certification from the SBA.
Which contract vehicles does LMD Agency, Inc. hold?
LMD Agency, Inc. holds a place on 4 federal contract vehicles, including MAS, OASIS+ WOSB IDIQ and OASIS+SB.
How much has LMD Agency, Inc. received in federal contracts?
Federal contracts obligated $18,017,648 to LMD Agency, Inc. in fiscal year 2025 and $108,375,713 in fiscal years 2023 through 2027.
How does LMD Agency, Inc. rank among federal contractors?
LMD Agency, Inc. ranked #12 in NAICS 54181, #12 in PSC R701 and #13 in PSC R422 in FY2025.
What is LMD Agency, Inc.'s most recent federal award?
LMD Agency, Inc.'s most recent federal contract award is Task order for external affairs office communications & support services for cybersecurity and infrastructure… (70RCSJ26FR0000052), from Office of Procurement Operations, on September 30, 2026.
On GovTribe
See LMD Agency, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors