Outfront Media Inc.

Outfront Media Inc., doing business as Outfront Media, is a for-profit outdoor advertising and marketing services company that delivers billboards, digital signage, transit advertising, and recruitment campaigns to federal agencies as a prime contractor (96% of recent awards), competing full-and-open across all federal awards in the source without set-aside designation. Headquartered in New York, New York, the company operates predominantly under NAICS 541890 (Other Services Related to Advertising) and PSC R701 (Support–Management: Advertising), with a secondary NAICS footprint in 541830 (Indoor and Outdoor Display Advertising).

Outfront Media's capability portfolio centers on placed outdoor advertising across multiple formats: billboard campaigns, transit advertising on buses and rail networks, digital displays, and recruitment signage. Representative work includes a $250,000 definitive contract with the Food and Drug Administration (HHS) for an HR recruitment advertising campaign running through September 2024; a $250,000 purchase order also from FDA for a parallel recruitment campaign; a $324,000 FDA HR recruitment advertising order awarded August 2026 (ultimate completion July 31, 2027); a $175,000 District of Columbia contract for a ten-week public education campaign on adult guardianship; a $250,000 Navy Installations Command order for subway and digital bulletin advertising promoting the International Naval Review 250 (June–July 2026, sole-source WOSB set-aside); and multiple Drug Enforcement Administration campaigns for fentanyl awareness, overdose prevention, and public safety messaging valued between $7,200 and $39,449. Outfront Media also holds a $300,000 Blanket Purchase Agreement with the FBI Headquarters Division for flexible deployment of advertising services across multiple formats.

Customer concentration is broad but anchored by a handful of high-dollar civilian agencies. The Food and Drug Administration accounts for 8 awards and $3.1 million in combined potential value, making it the top customer by dollars and driving 65% of portfolio value. The Smithsonian Institution ranks highest by award count (12 awards) with $238 thousand in combined potential value, followed by the Drug Enforcement Administration (11 awards, $200 thousand). The Department of Justice FBI Headquarters Division contributes 3 awards worth $707 thousand. The top five agencies account for 40% of award count and 65% of combined potential value, indicating concentration at the prime-dollar level (FDA) offset by volume across smaller orders (Smithsonian, DEA, Smithsonian). Across 38 distinct customer agencies served, Outfront Media maintains relationships with the Air Force, Navy Recruiting Command, Veterans Affairs, the National Institutes of Health Clinical Center, and supporting agencies including the National Gallery of Art, Pipeline and Hazardous Materials Safety Administration, and Army National Guard units.

Outfront Media operates primarily as a direct prime contractor; 96% of awards are prime contracts or sub-grants. The vendor holds one named parent vehicle: Blanket Purchase Agreement 15F06721A0003644 (FBI Headquarters Division, $300,000 potential value, 1 task order in the source), reflecting the company's reliance on individual purchase orders rather than seats on government-wide vehicles. Federal contract activity has grown modestly year over year — four awards in 2022 to twelve in 2026 — with 100 of 104 awards classified as prime contracts and 4 as sub-grants under the District of Columbia (National School Lunch Program and social marketing support work). Three awards face ultimate completion within the next twenty-four months, carrying combined potential value of $379,000 and representing modest recompete exposure.

Outfront Media holds a small subgrant footprint routed entirely through the District of Columbia as prime grantee, delivering social marketing and contracted support services (award dates November 2024, May 2024, June 2025, August 2025). The company does not appear in the source as a subcontractor to larger federal primes but functions as the prime on all enumerated contract work. Combined potential value across all 104 awards (prime and sub) stands at $7.3 million, with $7.2 million obligated across the portfolio. The company competes exclusively full-and-open; all named awards carry no set-aside designation except one Navy Installations Command purchase order ($250,000, June 2026) issued as a sole-source Women-Owned Small Business set-aside, reflecting Outfront Media's occasional eligibility but non-typical set-aside posture.