Porter Novelli Public Services Inc.

Porter Novelli Public Services Inc., a for-profit marketing and communications firm headquartered in Washington, DC, delivers public health campaign development, strategic communications, beneficiary outreach and education, data analytics, and consulting services to federal civilian agencies as a prime contractor on full-and-open vehicles and no set-aside positions. The vendor operates entirely as a prime (100% of recent awards) across 166 total awards with a combined potential value of $9.99 billion, with 69% of recent award count concentrated among five Department of Health and Human Services sub-agencies (CDC Pittsburgh, CMS, CDC Office of Acquisition Services, and ASAM) plus the Treasury IRS and USDA Food and Nutrition Service.

CMS dominates the customer base by dollar value: 27 awards carrying $9.35 billion in combined potential value anchor the portfolio, driven by Porter Novelli's seat on the $5 billion National Education Campaign and Outreach (NEC) Indefinite Delivery/Indefinite Quantity contract awarded September 2025 and running through August 2032. The largest single awards include a $197.3 million delivery order for Medicare Open Enrollment and New to Medicare Public Education campaigns (June 2024, T&M pricing through March 2028), a $59.9 million delivery order for healthcare fraud prevention outreach and education (July 2022 through June 2026), and a $13.5 million T&M delivery order for CMS Office of Healthcare Experience & Interoperability communications (September 2025 through September 2028). CDC Pittsburgh places 37 awards valued at $111.1 million, primarily BPA calls for program management, data subscriptions, and consulting services under the GSA Multiple Award Schedule. USDA Food and Nutrition Service awarded an $49 million single-award BPA for WIC national public health outreach campaigns (September 2022 through September 2027), with five firm fixed-price call orders totaling that ceiling for strategic planning, website development, and digital and traditional outreach across Washington, DC and Alexandria, Virginia.

Porter Novelli holds three primary IDVs: the $5 billion CMS NEC IDIQ (12 task orders, $514.1 million combined potential value), a $68.5 million GSA Federal Supply Schedule contract expiring April 2028 covering public relations, marketing consulting, advertising, and marketing research (spanning nine labor categories from Account Coordinator at $113.07/hr through Executive Vice President at $366.20/hr, all requiring bachelor's degree minimum and no security-cleared roles), and the $49 million USDA Food and Nutrition Service WIC BPA. The GSA Multiple Award Schedule vehicle accounts for 113 task orders carrying $426.5 million in combined potential value. Across the GSA labor portfolio, rates span from entry-level coordinators through senior leadership, with bachelor's-degree floors and progressions tied to experience level (0 to 15 years); no classified or clearance-required positions appear in the active schedule.

Activity peaked in 2024 at five awards and has contracted sharply to three awards in 2025 and one in early 2026, signaling a potential slowdown or portfolio consolidation following the September 2025 NEC IDIQ award. Three awards with ultimate completion dates in the next twenty-four months carry combined potential value of $197.9 million and face recompete exposure. SCI-reported invoicing on federal services contracts captured above the $150,000 threshold totaled $151.1 million across FY2022–FY2024 (FY2022: $20.8 million, FY2023: $69.7 million, FY2024: $60.6 million) with government-paid hourly rates ranging from a 10th percentile of $165.28/hr to a median of $311.81/hr to a 90th percentile of $2,301.48/hr; these SCI-reported figures do not represent total company revenue and exclude goods, products, and non-federal revenue. Workforce scale under SCI grew from 13.6 FTEs in FY2022 to 28.2 FTEs in FY2024. Across SCI-reportable prime contracts, subcontractors accounted for 19% of total contractor hours on average, with 47 named subcontractors reported over the period. The vendor competes exclusively in full-and-open (non-set-aside) space and does not appear in 8(a), HUBZone, SDVOSB, WOSB, or other small-business set-aside designations across the award footprint.