IPG Dxtra, Inc.

IPG Dxtra, Inc., doing business as Weber Shandwick, is a New York–based for-profit public relations and strategic communications firm that operates as a prime contractor (90% of awards) on federal health and transportation communications campaigns, with no SBA certifications. The vendor holds a $5 billion multiple-award IDIQ with the Centers for Medicare and Medicaid Services and competes full-and-open across federal civilian health, transportation, and financial agencies.

Weber Shandwick's customer concentration is extreme and dollar-driven. CMS accounts for 34 awards and $10.52 billion in combined potential value — roughly 98% of the vendor's total federal footprint — split between the National Education Campaign and Outreach (NEC) IDIQ and related delivery orders. The Centers for Disease Control and Prevention Pittsburgh represents a distant second at 17 awards and $122.1 million combined potential value, primarily under the Health Marketing Services BPA. The Department of Transportation National Highway Traffic Safety Administration has placed 14 awards, the Treasury's U.S. Mint 42 awards (though for only $5.8 million combined value), and the IRS 5 awards totaling $7.4 million. Together these five agencies account for 83% of recent award count.

Weber Shandwick's capability portfolio centers on large-scale federal health campaign communications: strategic campaign development, media planning and buying, audience research and testing, and performance measurement. Representative work includes a $134.999 billion delivery order from CMS issued September 20, 2026, under the NEC IDIQ to provide public education and outreach campaigns for the Federally Facilitated Marketplace across non-state-based marketplace states through July 19, 2029, priced on time-and-materials; a $871.4 million delivery order from CMS issued June 14, 2022, for health insurance exchange public education and outreach, now running through March 10, 2027, with actual FY2024 invoicing of $357.5 million across 20.0 FTEs; a $44.999 billion delivery order from CMS issued September 24, 2025, for health care fraud prevention outreach and education campaigns through September 15, 2028; a $11.516 million BPA call from CDC Pittsburgh issued September 1, 2023, for directive marketing and advertising (ARX Communications & Media), with FY2024 invoicing of $3.4 million across 6.5 FTEs at $253.70/hr; a $5.694 million delivery order from CDC Pittsburgh issued September 30, 2026, under the Multiple Award Schedule for communication products and audience testing under Executive Order 14398 through September 29, 2031; and several smaller BPA calls with CDC for vector-borne disease communication, focus groups, and latent tuberculosis infection campaigns totaling between $568 thousand and $1.207 million each.

The vendor places 42 task orders under a $5.8 million indefinite delivery contract (TMHQ06C0048), 12 under the Health Marketing Services BPA ($114.7 million combined), and 10 under the Multiple Award Schedule ($25.9 million). The NEC IDIQ itself anchors the largest dollar exposure, with 10 task orders carrying $276 million combined potential value. Activity spiked in 2025 with 17 awards following minimal volume in prior years; two awards arrived in 2026 within the past fourteen days. Notably, three awards carrying combined potential value of $927.9 million are scheduled for completion inside the next twenty-four months, creating recompete exposure concentrated on the largest CMS contracts.

SCI-reported invoicing across federal service contracts above the $150,000 threshold totaled $806 million from FY2022 through FY2024, growing from $196.5 million (42.8 FTEs) in FY2022 to $385.1 million (59.1 FTEs) in FY2024. Government-paid hourly rates on prime contracts span a broad range — median $260.42/hr with rates climbing to $5,381.49/hr at the 90th percentile, reflecting the composition of large national campaign delivery and project management labor — while junior-level labor runs near $88.87/hr at the 10th percentile. Across SCI-reportable prime contracts, Weber Shandwick self-performed all reported hours with no subcontractor labor share. The vendor also operates as a sub-recipient on Maryland Department of Transportation grant work, with ten sub-awards dated October 1, 2025, covering impaired media, educational materials, roadway safety, and work zone safety campaign development.