Lamar Media Corp.
Baton Rouge, LA Doing business as The Lamar Co L.l.c Lamar Advertising Part of The Lamar Companies
- UEI
- MEJHQJ59GKQ7
- CAGE
- 1PWS2
- Primary NAICS
- 541890 Other Services Related to Advertising
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
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-
The Lamar Companies
Parent
EF3JMJRD5L78
- Lamar Media Corp. MEJHQJ59GKQ7
-
The Lamar Companies
Parent
EF3JMJRD5L78
- SAM.gov registration date
- Physical address
- 5321 Corporate Blvd, Baton Rouge, LA 70808, USA
- Website
- lamar.com
- Founded
- 1902
- Employees
- 1K-5K
- Estimated annual revenue
- $1B-$10B
- Industry
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- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Advertising space on billboards located in spokane, WA for the WA ANG recruiting office. | Department of the Army | $30,000 | |
| Fentanyl free america billboard: south dakota | Drug Enforcement Administration | $2,472 | |
| Title: billboards diversion/red ribbon requestor: andrea l najarian delivery date: 09/24/2025 | Drug Enforcement Administration | $25,000 | |
| Digital billboard recruitment ADS for the united states park police (uspp) | Interior Business Center | $24,000 | |
| 140TH wing recruiting advertising | Department of the Army | $20,000 |
About Lamar Media Corp.
Lamar Media Corp., operating as Lamar Advertising Division (doing business as The Lamar Co L.l.c.), sells outdoor advertising services—billboards, transit displays, digital signage, and airport advertising—to federal agencies as a prime contractor competing under full-and-open procurement, with no SBA set-aside certifications. The vendor is a for-profit subsidiary of The Lamar Companies, headquartered in Baton Rouge, Louisiana, and has secured 292 federal prime awards totaling $7.9 million in combined potential value, with $7.2 million obligated to date.
Lamar's federal footprint is concentrated in military recruiting and public awareness campaigns. Representative prime work includes a $777,881 blanket purchase agreement task order from the Department of Justice Federal Bureau of Investigation for a hate crime reporting campaign using billboards, bus wraps, and transportation displays (August 2021–January 2022); a $150,000 purchase order from U.S. Special Operations Command for the Palm Springs MARSOC advertising requirement (through April 2027); a $150,000 ratification from the Department of Labor Occupational Safety and Health Administration for COVID signage (June 2023); and a $107,671 purchase order from the Marine Corps for billboard advertising along Highway 17 in Jacksonville, North Carolina (through April 2027). Recent work includes a $2,472 purchase order from the Drug Enforcement Administration for the Fentanyl Free America public awareness campaign in South Dakota (March 2026), a $25,000 DEA order for billboards supporting the Diversion/Red Ribbon initiative (October 2025), and a $24,000 National Park Service order for digital billboard recruitment ads for the United States Park Police (September 2025).
Customer concentration is diffuse across military and civilian agencies. The top five customers by award count account for 27% of awards, led by the Department of the Air Force Air National Guard (32 awards, $639 thousand) and the Department of the Air Force (21 awards, $281 thousand), followed by the Department of the Army, Army National Guard units, and the Drug Enforcement Administration. When ranked by potential value, the Department of Justice Federal Bureau of Investigation Headquarters Division anchors 45% of combined potential value across all customers (5 awards, $1.5 million), reflecting the outsized impact of the $700,000 blanket purchase agreement and its $777,881 task order call. The Air National Guard ranks third by potential value ($639 thousand across 32 awards), and the Army and Marine Corps round out the top five. Lamar holds a single parent vehicle: BPA 15F06721A0003655 with the FBI Headquarters Division, against which 1 task order carrying $778 thousand has been placed.
Activity has declined year over year from eleven awards in 2022 and 2023 to nine in 2024, four in 2025, and one in the first quarter of 2026. Only two awards (combined potential value $258 thousand) face ultimate completion within the next twenty-four months, indicating minimal near-term recompete exposure. Lamar operates exclusively as a prime contractor—all 292 awards are prime contracts or IDVs with no subcontract footprint in the source data. The vendor competes entirely under full-and-open competition across civilian and defense agencies with no set-aside category designation. Work is performed nationwide at domestic locations including Baton Rouge and Omaha, Nebraska; Hyattsville, Maryland; Washington, DC; Denver and Aurora, Colorado; and Jacksonville, North Carolina, among others. The top NAICS categories are Indoor and Outdoor Display Advertising (167 awards) and Other Services Related to Advertising (50 awards), with the top PSC code being Support—Management: Advertising (160 awards).
Quick answers
What is Lamar Media Corp.'s UEI?
Lamar Media Corp.'s Unique Entity ID (UEI) in SAM.gov is MEJHQJ59GKQ7.
What is Lamar Media Corp.'s CAGE code?
Lamar Media Corp.'s CAGE code is 1PWS2.
What is Lamar Media Corp.'s primary NAICS code?
Lamar Media Corp.'s primary NAICS code is 541890 (Other Services Related to Advertising).
Where is Lamar Media Corp. located?
Lamar Media Corp.'s physical address in SAM.gov is 5321 Corporate Blvd, Baton Rouge, LA 70808, USA.
Is Lamar Media Corp. registered in SAM.gov?
Yes. Lamar Media Corp.'s SAM.gov registration is active through February 19, 2027.
Who is Lamar Media Corp.'s parent company?
Lamar Media Corp. is part of The Lamar Companies.
What is Lamar Media Corp.'s most recent federal award?
Lamar Media Corp.'s most recent federal contract award is Advertising space on billboards located in spokane, WA for the WA ANG recruiting office (W50S9E26PA004), from Department of the Army, on May 11, 2026.
On GovTribe
See Lamar Media Corp.'s full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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