Lamar Advertising Of Louisiana, L.L.C.
Baton Rouge, LA Doing business as Lamar Advertising Co Part of The Lamar Companies
- UEI
- TQWLH75156D1
- CAGE
- 5ZYT1
- Primary NAICS
- 541850 Indoor and Outdoor Display Advertising
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
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-
The Lamar Companies
Parent
EF3JMJRD5L78
- Lamar Advertising Of Louisiana, L.L.C. TQWLH75156D1
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The Lamar Companies
Parent
EF3JMJRD5L78
- SAM.gov registration date
- Physical address
- 5321 Corporate Blvd, Baton Rouge, LA 70808, USA
- Website
- lamar.com
- Founded
- 1902
- Employees
- 1K-5K
- Estimated annual revenue
- $1B-$10B
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Title: fifa billboard | Drug Enforcement Administration | $21,500 | |
| Title: fentanyl free america- billboards requestor: alison l grande POP dates: 12/22/2025 to 04/20/2026 | Drug Enforcement Administration | $24,000 | |
| Title: DEA: one pill can kill billboards | Drug Enforcement Administration | $24,500 | |
| Title: operation engage media- billboards requestor: alison l grande POP dates: 09/29/2024 to 09/23/2024 delivery… | Drug Enforcement Administration | $17,000 | |
| Title: digital signage_jackson,MS_lamar requestor: leslie m faulkner POP dates: 09/16/2024 to 11/15/2024 "subject to… | Drug Enforcement Administration | $7,622 |
About Lamar Advertising Of Louisiana, L.L.C.
Lamar Advertising Of Louisiana, L.L.C., doing business as Lamar Advertising Co, is a subsidiary of The Lamar Companies that delivers outdoor and digital advertising services to federal agencies as a prime contractor, with no subcontracting activity. The vendor operates in the full-and-open market (no set-aside designations across all awards) and is based in Baton Rouge, Louisiana. Lamar Advertising's federal work falls under NAICS 541830 (Advertising Agencies) and PSC 7310 (Support—Management: Advertising), with the overwhelming majority of recent awards (20 of 26 total) classified under NAICS 541899 (Indoor and Outdoor Display Advertising).
The vendor's federal footprint centers on billboard, digital signage, and bus advertising placements supporting law enforcement, public health, and military recruitment messaging. Representative recent work includes a $21.5 thousand purchase order from the Drug Enforcement Administration (DEA) for the "FIFA Billboard" campaign (March–July 2026), a $24 thousand DEA order for the "Fentanyl Free America" billboard campaign (December 2025–April 2026), and a $24.5 thousand DEA contract for the "One Pill Can Kill" billboard awareness initiative (September 2025–January 2026). Lamar Advertising has also executed prior DEA contracts totaling approximately $83 thousand for digital signage and billboard placements supporting the "One Pill Can Kill" and "Fentanyl Free America" campaigns addressing the opioid and fentanyl crises. Earlier work includes a $36.6 thousand Internal Revenue Service billboard advertising contract (2021–2022) and a $25 thousand Air National Guard bus advertising placement supporting recruitment across the Denver and Boulder metro areas (2021).
The vendor's customer concentration is heavily skewed toward the DEA, which accounts for ten of the top five customers' awards (77% of all awards) and $152 thousand of combined potential value. The Department of the Air Force ranks second on potential-value basis at $165 thousand across two awards, while the Internal Revenue Service, Veterans Health Administration, and Federal Bureau of Prisons round out the active set. The combined portfolio spans 26 prime awards (100% prime, no subcontracting exposure) across nine distinct federal agencies totaling $578 thousand in combined potential value, with $478 thousand obligated (83% realization rate). Activity is sparse and episodic—one to two awards per year over the past five years, with most recent work dating to March 2026. One award ($22 thousand) faces ultimate completion within the next twenty-four months, presenting a recompete opportunity. Lamar Advertising operates exclusively through direct purchase orders; no participation in GWACs, BPAs, or other parent vehicles is present in the source data.
Contract vehicles
Quick answers
What is Lamar Advertising Of Louisiana, L.L.C.'s UEI?
Lamar Advertising Of Louisiana, L.L.C.'s Unique Entity ID (UEI) in SAM.gov is TQWLH75156D1.
What is Lamar Advertising Of Louisiana, L.L.C.'s CAGE code?
Lamar Advertising Of Louisiana, L.L.C.'s CAGE code is 5ZYT1.
What is Lamar Advertising Of Louisiana, L.L.C.'s primary NAICS code?
Lamar Advertising Of Louisiana, L.L.C.'s primary NAICS code is 541850 (Indoor and Outdoor Display Advertising).
Where is Lamar Advertising Of Louisiana, L.L.C. located?
Lamar Advertising Of Louisiana, L.L.C.'s physical address in SAM.gov is 5321 Corporate Blvd, Baton Rouge, LA 70808, USA.
Is Lamar Advertising Of Louisiana, L.L.C. registered in SAM.gov?
Yes. Lamar Advertising Of Louisiana, L.L.C.'s SAM.gov registration is active through August 7, 2027.
Who is Lamar Advertising Of Louisiana, L.L.C.'s parent company?
Lamar Advertising Of Louisiana, L.L.C. is part of The Lamar Companies.
Which contract vehicles does Lamar Advertising Of Louisiana, L.L.C. hold?
Lamar Advertising Of Louisiana, L.L.C. holds a place on 1 federal contract vehicle: Advertisement Services for Recruitment.
What is Lamar Advertising Of Louisiana, L.L.C.'s most recent federal award?
Lamar Advertising Of Louisiana, L.L.C.'s most recent federal contract award is Title: fifa billboard (15DDSE26P00000003), from Drug Enforcement Administration, on March 31, 2026.
On GovTribe
See Lamar Advertising Of Louisiana, L.L.C.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
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