Marcom Group, Inc.

Marcom Group, Inc., a Women-Owned Small Business based in Arlington, Virginia, delivers integrated marketing communications, recruitment advertising, event management, and creative services to federal agencies as a prime contractor (92% of recent awards), competing predominantly under women-owned small business and total small business set-asides. The vendor holds a $193.7 million GSA Multiple Award Schedule contract (through August 2027) with 22 active labor categories spanning marketing, graphic design, creative production, and strategic consulting, at hourly rates from $69.99 to $216.38 across bachelor's and master's-level roles; no security-cleared positions are offered.

Marcom's customer concentration splits dramatically between two sources. The Office of Personnel Management drives 82 awards (52% of the portfolio) worth $92.2 million in combined potential value, centered on event coordination, meeting logistics, and recruitment support work performed at OPM's Washington, D.C. headquarters and field offices. Customs and Border Protection anchors the second concentration: five awards worth $314.8 million, dominated by a single-award $95 million Blanket Purchase Agreement (CBP established September 26, 2024, through September 25, 2027) for law enforcement recruitment marketing and advertising services. CBP has issued two calls under this BPA: a $47.48 million call in September 2024 (ultimately due September 25, 2025) and an $86.1 million surge modification in September 2025 (ultimately due September 25, 2026). GSA Federal Acquisition Service contributes four awards worth $212.1 million, reflecting Marcom's position on the OASIS+ Total Small Business IDIQ (GSA FAS, multiple-award, April 15, 2025 through April 14, 2030, no ceiling specified) and its MAS contract. The Nuclear Regulatory Commission and the Department of Labor round out the active set, with NRC ordering a $1.46 million delivery order for recruitment and retention integrated marketing services (February 1, 2023 through January 31, 2028, time-and-materials priced) and DOL operating a $17.4 million single-award BPA for on-site and virtual event coordination (July 3, 2023 through July 2, 2028).

Marcom's core capability is federal recruitment and retention marketing—law enforcement hiring pipelines for CBP, civilian service recruitment for the Air Force, and OPM-wide workforce acquisition campaigns dominate the recent prime footprint. Secondary services include event logistics, conference planning, venue procurement, and video/graphic design production. Representative recent work includes the $22.6 million Air Force Civilian Service marketing, recruiting, and branding delivery order (April 22, 2026, firm fixed price, through April 21, 2029, on GSA MAS), the $291,816.96 Missile Defense Agency branding and visual design order (May 20, 2026, firm fixed price, under OASIS+ Small Business), and the $37,678.12 Bureau of Labor Statistics conference space and audio-visual rental call (July 29, 2024). A $159,115.69 CBP purchase order for Incident Response and Tactical kits (September 29, 2025, no set-aside) falls outside the vendor's primary marketing and events posture and appears to be a tactical procurement against the CBP relationship.

The vendor operates almost exclusively as a prime contractor. Across SCI-reportable service contracts (FY2022–FY2025), Marcom self-performed 100% of contractor hours on its prime records with no subcontractor engagement; average sub-hours share was zero. When Marcom subcontracts, it does so to larger integrators—Deloitte Consulting LLP (advertising outreach marketing for the Cyber Crimes Center Know2Protect campaign to combat child sexual exploitation, September 4, 2026; human capital operations support services, October 20, 2023), Accenture Federal Services LLC (volunteer digital marketing and recruitment program support, November 13, 2024; background investigation and certification work, June 11, 2023 and March 14, 2023), and Aptive Resources LLC (federal supply schedule consulting support, multiple calls in July 2024, September 2024, April 2023, July 2022, and March 2022).

SCI-reported federal service-contract invoicing totaled $2.1 million across FY2022–FY2025 on prime records, with the largest year being FY2022 ($1.4 million across 1.7 FTEs at derived median rates of $279.65 per hour). FY2023 invoiced $337 thousand across 0.4 FTEs, and FY2024 invoiced $288 thousand across 0.6 FTEs. These figures capture only SCI-reportable contracts above $150,000 and exclude goods, products, and classified work; they substantially understate Marcom's actual federal revenue, which is anchored by the CBP $95 million BPA, the GSA MAS ceiling, and the OASIS+ platform. The vendor's federal footprint spans 29 distinct agencies across 156 total awards (prime and sub) with combined potential value of $677.9 million, obligated to date at $338.1 million (50%). Awards per year have remained flat to declining over the past three years (six awards in 2023, six in 2024, three in 2025, five year-to-date in 2026), though the magnitude of new obligations—particularly the CBP BPA surge modifications—masks activity volume contraction. Three awards worth $87.9 million in combined potential value face ultimate completion dates within the next twenty-four months and therefore require recompete attention, with the CBP recruitment marketing calls accounting for the bulk of that exposure.

Incorporated in 1996 and headquartered in Fairfax, Virginia, MarCom Group specializes in integrated marketing communications, advertising, new media production, and event planning and management, with special expertise in recruitment marketing and communications. We produce a wide variety of creative programs for private and public sector clients. Our creative team includes strategic marketing analysts; advertising, public relations, and technical writers; multimedia developers; graphic designers and artists; software and Web programmers; and meeting planners and managers.

MarCom Group holds GSA AIMS schedule contract GS-23F-0238M. We qualify under NAICS code 541810.

The MarCom Group staff includes persons with extensive Government experience in all aspects of human resources and recruiting, including designing and administering recruitment campaigns for the U.S. Office of Personnel Management and other agencies.