Young & Rubicam LLC
New York, NY Doing business as Vmly&R Young & Rubicam LLC Part of Vmly And R Enterprise
- UEI
- M837GULLR4W8
- CAGE
- 0CME6
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
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- 541810 Advertising Agencies Primary
- 512110 Motion Picture and Video Production
- 541430 Graphic Design Services
- 541490 Other Specialized Design Services
- 541511 Custom Computer Programming Services
- 541512 Computer Systems Design Services
- 541513 Computer Facilities Management Services
- 541611 Administrative Management and General Management Consulting Services
Show all
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541850 Indoor and Outdoor Display Advertising
- 541860 Direct Mail Advertising
- 541890 Other Services Related to Advertising
- 541910 Marketing Research and Public Opinion Polling
- 541990 All Other Professional, Scientific, and Technical Services
- 561920 Convention and Trade Show Organizers
- 611430 Professional and Management Development Training
- Corporate family
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Vmly And R Enterprise
Parent
LJ4DTLLPXX93
- Young & Rubicam LLC M837GULLR4W8
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Vmly And R Enterprise
Parent
LJ4DTLLPXX93
- SAM.gov registration date
- Physical address
- 175 Greenwich St Fl 16, New York, NY 10007, USA
- Website
- vml.com
- Founded
- 1992
- Employees
- 10K-50K
- Estimated annual revenue
- $10B+
- Industry
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- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| OPT IV additional advertising services in support of commander, navy recruiting command advertising and marketing… | Navy Recruiting Command | $700,393 | |
| OPT v additional advertising services in support of commander, navy recruiting command advertising and marketing program | Navy Recruiting Command | $881,260 | |
| OPT v additional advertising services in support of commander, navy recruiting command advertising and marketing program | Navy Recruiting Command | $175,875 | |
| OPT v field events marketing odes (clin 5005) in support of the commander, navy recruiting command marketing and… | Navy Recruiting Command | $661,655 | |
| Field events marketing odes in support of the commander, navy recruiting command advertising and marketing program | Navy Recruiting Command | $3,184,542 |
About Young & Rubicam LLC
Young & Rubicam LLC, doing business as Vmly&R, is a foreign-owned, for-profit marketing and advertising agency operating as a child entity of Vmly And R Enterprise. The vendor competes in full-and-open federal procurements with no SBA set-aside posture, delivering digital media placement, field events marketing, creative advertising, web development, and integrated marketing communications services almost exclusively to the Navy Recruiting Command and the Census Bureau.
Vmly&R's federal footprint is concentrated in military recruitment and decennial census advertising. The top five funding agencies account for 90 percent of recent awards, led overwhelmingly by the Navy Recruiting Command (377 awards, $2.01 billion combined potential value) and the Census Bureau (210 awards, $1.41 billion). The Department of the Army, the Treasury Bureau of Engraving and Printing, and the Mint round out the active set. This customer concentration reflects Vmly&R's role as the Navy's primary advertising partner and the Census Bureau's lead creative services contractor. The vendor competes competitively across all awards; no set-asides appear in the source material.
Capability work centers on media placement, field events marketing, creative production, and integrated campaign development. Representative recent awards include a $16.5 million delivery order from Navy Recruiting (March 2026) for digital media and internet advertising in fiscal year 2026 quarters three and four; a $29 million delivery order (November 2024) for space charges and digital media placement across fiscal year 2025 quarters one through four; and multiple task orders from the Census Bureau for advertising and outreach in support of 2020 and decennial operations. Vmly&R also holds smaller task orders with the Mint, Treasury's Bureau of Engraving and Printing, and the Army. The vendor's work encompasses firm fixed-price delivery orders for media planning, bought space, field event activation, web system support, and commercial video production.
Vmly&R operates from its New York, New York headquarters and places all Navy Recruiting work there. Place of performance for Census Bureau work spans nationwide operations supporting census field operations and public awareness campaigns.
The vendor holds a $3 million General Services Administration Federal Supply Schedule contract (awarded August 2022, valid through August 2027) covering web-based marketing, marketing consulting, and advertising services. The GSA Schedule labor portfolio spans eleven categories from Junior Associate at $69.40 per hour (associate degree, one year experience) through Senior Executive at $439.26 per hour (bachelor's degree, fifteen years experience), with no security-cleared positions offered. Mid-level offerings include Senior Account Professional at $259.60 per hour and Technical Architect at $330.16 per hour, both requiring a bachelor's degree and ten years of experience.
The vendor's prime vehicle position anchors to two large Navy Recruiting IDIQ contracts. Indefinite Delivery Contract N0018921DZ024 (the current single-award vehicle, awarded May 2021, valid through May 2026) carries 203 task orders with $574.6 million combined potential value. Indefinite Delivery Contract N0018915DZ024 carries 179 task orders with $332.8 million combined potential value, representing prior option periods. Beyond Navy, Vmly&R executes work through Defense Contract Management Agency and Naval Supply Systems Command delivery orders and holds position on Indefinite Delivery Contract DASW0197D0050 (307 task orders, likely Census-related) and Basic Ordering Agreement MDA90387D0014 (55 task orders). The vendor has competed without subcontractors across this footprint; all awards reflect prime contractor status with no sub-award activity recorded.
Activity has declined year over year: forty-five awards in 2022 to thirteen in 2026 through March, reflecting both the expiration of the Navy Recruiting IDIQ (May 2026) and completion of the 2020 Census work. One award (the $16.5 million March 2026 Navy delivery order) reaches ultimate completion within the next twenty-four months and faces recompete exposure. The vendor's concentration in Navy Recruiting—377 of 1,111 total awards—creates significant pipeline risk as the incumbent IDIQ vehicle approaches its contract ceiling and expiration. Recompete activity for the primary Navy account and any follow-on Census Bureau vehicles will determine forward revenue trajectory.
Contract vehicles
Quick answers
What is Young & Rubicam LLC's UEI?
Young & Rubicam LLC's Unique Entity ID (UEI) in SAM.gov is M837GULLR4W8.
What is Young & Rubicam LLC's CAGE code?
Young & Rubicam LLC's CAGE code is 0CME6.
What is Young & Rubicam LLC's primary NAICS code?
Young & Rubicam LLC's primary NAICS code is 541810 (Advertising Agencies).
Where is Young & Rubicam LLC located?
Young & Rubicam LLC's physical address in SAM.gov is 175 Greenwich St Fl 16, New York, NY 10007, USA.
Is Young & Rubicam LLC registered in SAM.gov?
Yes. Young & Rubicam LLC's SAM.gov registration is active through September 28, 2027.
Who is Young & Rubicam LLC's parent company?
Young & Rubicam LLC is part of Vmly And R Enterprise.
Which contract vehicles does Young & Rubicam LLC hold?
Young & Rubicam LLC holds a place on 1 federal contract vehicle: MAS.
What is Young & Rubicam LLC's most recent federal award?
Young & Rubicam LLC's most recent federal contract award is OPT IV additional advertising services in support of commander, navy recruiting command advertising and marketing… (N6671526F0037), from Navy Recruiting Command, on July 1, 2026.
On GovTribe
See Young & Rubicam LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
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