PKA - USAF band advertising support BPA

The United States Air Force Band, within Department of the Air Force Headquarters District Washington, is preparing to procure digital advertising support for its concerts and performances through a blanket purchase agreement, with no set-aside used and a due date of November 19, 2027. Performances take place at 201 McChord St SW, Joint Base Anacostia-Bolling, Washington, DC 20032, and at various venues within the Washington DC metropolitan area. The attached Performance Work Statement describes a non-personal, multiple-award BPA. Required services include media planning and placement, campaign management, quality assurance, real-time monitoring, and post-campaign reporting across digital display, social media, search, streaming, targeted print, digital and static outdoor billboards, targeted audio, printing and fulfillment, custom video, web design consultation, and custom email marketing. Advertisements must be placed no later than 14 calendar days before scheduled performances and target an estimated 280,000 digital impressions per performance advertising cycle unless the Government specifies otherwise. Contractors must support six digital formats (300x600, 300x250, 320x50, 970x90, 970x250, and 728x90), and all content requires Government approval before publication. Post-campaign reports must include delivered impressions, click-through rates, campaign duration, geographic targeting, platform utilization, total advertising spend, and campaign performance metrics. The Sources Sought document describes three annual campaigns (Fall Tour, Spring Tour, and Holiday/Winter Marketing) over the next five fiscal years. The procurement is classified under NAICS 541890 and PSC R701. The Sources Sought notice is a voluntary Request for Information with no solicitation guarantee, directed to Joseph Trevino at joseph.trevino.5@us.af.mil. Its listed response deadline of March 12, 2026 predates this November 10, 2026 posting.