Oregon Army National Guard Recruitment Marketing Program
Award Notice Posted
- Solicitation number
- W912JV26PA015
- Agency
-
Oregon National Guard
Army National Guard, Department of Defense
- Awarded
- Set-aside
- Total Small Business
Opportunity facts
- Contract number
- W912JV26PA015
- NAICS code
- 541830 Media Buying Agencies
- PSC
- R799 Support- Management: Other
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Oregon Army National Guard awarded contract W912JV26PA015 to BLUF Agency LLC on September 18, 2026, for a comprehensive marketing program targeting non-prior service recruits aged 17–34.
The contract carries a base-year value of $115,000 and runs from October 1, 2026, through September 30, 2027, with three optional one-year periods. The award was made under a 100% Women-Owned Small Business set-aside (NAICS 541830). Work is performed remotely. The contractor will deliver marketing support services, recruiting location online presence management across 36 ORARNG locations and minimum 70 online directories with local SEO support for 16 priority locations, and media services with a $25,000 base-year media budget. Key deliverables include monthly KPI reports, a near real-time reporting dashboard with 99% uptime, annual recruiting market analysis, and geographic information systems analytic studies. The contractor must maintain FedRAMP Moderate and DoD Impact Level 4 compliance. Pricing is firm fixed price with NET 30 payment terms, split across three line items: Marketing Support Services ($52,200 annually), Recruiting Location Online Presence ($37,800 annually), and Media Services ($25,000 annually).
Notice text
Oregon Army National Guard Recruiting and Retention Battalion (RRB) mission is to promote the ORARNG to gain the interest and attention of prospective recruits. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The ORARNG requires the services of a contractor to develop and execute a comprehensive, data driven marketing program. Details can be found in attached Performance Work Statement.*Please see attached Request for Information and Answers Document* Awarded contract W912JV26PA015 to BLUF AGENCY LLC for 460500 on 2026-09-18.
Files
| File | Type | Posted |
|---|---|---|
| Contract W912JV26PA015 - Signed.pdf | ||
| Wage Determination.pdf | ||
| Performance Work Statement RRC.pdf |
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