CineMedia Advertisement
Closed Pre-Solicitation Posted
- Solicitation number
- W50S7Y-26-Q-0001
- Agency
-
Kansas National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Wichita, Kansas, United States
- Points of contact
-
- Joseph Weber 190arw.contracting.org@us.af.mil (785) 861-4737
Notice details come from SAM.gov. Updated .
About this opportunity
The Kansas Army National Guard intends to award a firm-fixed-price, sole-source contract to National Cinemedia LLC for advertising partnership services in movie theaters, with award anticipated on or about September 21, 2026. This is a Total Small Business set-aside.
The advertising campaign will place 30-second recruiting spots on screen prior to movies at Gold CPT, Regal, and Gold Regal theatres in Wichita, Kansas. The Kansas Air National Guard Recruiting mission targets highly engaged, localized demographics aged 18–30, specifically high school and collegiate applicants within the state. National Cinemedia LLC holds exclusive, legally binding multimedia rights agreements with all three theatres, making the requirement legally and logistically impossible to compete. The agency's stated justification rests on the need for direct integration into high school-age applicant channels through a single provider controlling exclusive rights to the specific venue set.
NAICS 541810 (Advertising Agencies) applies, with a $25 million size standard. PSC R701 covers Support-Management: Advertising. Contracting Officer Terry Anderson is the point of contact. The notice was posted September 3, 2026, with a response deadline of September 18, 2026.
Notice text
POC: Terry Anderson Contracting Officer
Small Business set-a-side
NAICS Code: 541810 – Advertising Agencies
Size Standard: $25M
PSC: R701 – Support-Management : Advertising
This is a Notice of Intent to award a firm-fixed-price, sole-source contract to National Cinemedia LLC for the provision of ADVERTISING PARTNERSHIP for movie theater advertising in Wichita KS, on or about 21 September 2026.
The advertising campaign is specifically designed to target the localized recruiting demographics by playing 30 second spots to run on screen prior movies at Gold CPT, Regal and Gold Regal theatres in Wichita KS.
Kansas Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate & high school-aged demographics (e.g., ages 18-30) within the state of Kansas. To achieve this, the agency requires direct integration into the high school age applicants.
The agency's requirement is to target the specific, highly localized audience through their skills and activities and makes competing this requirement legally and logistically impossible. National Cinemedia LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all advertising and communications for the three movie theatres in Wichita KS.
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