Media Buying Agencies

Code 54183
Parent/Child
Popular Federal Contract Opportunities
Not listed
Popular Federal Contract Awards
Not listed

Media Buying Agencies (NAICS 54183) encompass professional services focused on strategic media purchasing, planning, and placement for advertising campaigns. These agencies work with clients to identify, negotiate, and acquire optimal media channels such as television, radio, digital platforms, and print media. The core function involves analyzing target audience demographics, media consumption patterns, and cost-effectiveness to recommend and secure the most efficient advertising placements for clients across various industries.

No specific Federal Contract Awards were provided in the source material for this NAICS category to detail typical value ranges, duration, or frequently awarded entities. The absence of award information prevents a comprehensive analysis of recent contract performance within this industry classification.

The Federal Contract Opportunity presented involves a Department of State solicitation for televised media monitoring services in New Delhi, India. The specific requirement is for a daily reporting service that captures primetime news coverage across English and Hindi-language television channels, tracking headlines, U.S.-India relations, and international news commentary. The government intends to award a one-year base contract with two potential one-year option periods, with quotations due by August 23, 2024. Prospective contractors must be registered in the System for Award Management (SAM) database and submit electronic quotations meeting specific formatting requirements.

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