NAICS 54184: Media Representatives
NAICS industry
Code facts
- Part of
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54
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541
- 5418
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541
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54
- Codes under it
- 1
- Contract awards
- 3 In the last 12 months
- Contract obligations
- $932,184 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $772,397 |
| FY2025 | $932,184 |
| FY2024 | $2,482,211 |
| FY2023 | $2,175,005 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Brunswick Group LLC | $245,000 | |
| 2 | Cision US Inc. | $243,387 | |
| 3 | Pangea Group LLC | $183,878 | |
| 4 | Meltwater News US Inc. | $40,277 | |
| 5 | Brain Pbd, S.A. | $26,700 |
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of State | $297,764 | |
| 2 | Smithsonian Institution | $245,000 | |
| 3 | Department of Justice | $243,387 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R426 Communications Services | $245,000 | |
| 2 | R701 Advertising Services | $243,387 | |
| 3 | R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services) | $169,708 | |
| 4 | B599 Other Special Studies and Analysis | $40,277 | |
| 5 | R425 Engineering and Technical Services | $34,785 | |
| 6 | R699 Other Administrative Support Services | $25,665 | |
| 7 | R422 Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys) | $13,575 |
Contract obligations by state
Shares are of everything obligated under NAICS 54184 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 190 listed here. See the rest on GovTribe.
Codes under 54184
| NAICS code | Size standard |
|---|---|
| 541840 Media Representatives | $21 million in average annual receipts |
Definition
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.
Illustrative examples
- Advertising media representatives (i.e., independent of media owners)
- Magazine advertising representatives (i.e., independent of media owners)
- Media advertising representatives (i.e., independent of media owners)
- Media representatives (i.e., independent of media owners)
- Newspaper advertising representatives (i.e., independent of media owners)
- Publishers' advertising representatives (i.e., independent of media owners)
- Radio advertising representatives (i.e., independent of media owners)
- Television advertising representatives (i.e., independent of media owners)
Quick answers
What is NAICS 54184?
NAICS 54184 is Media Representatives, a NAICS industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for media representatives (i.e., independent of media owners)?
The NAICS code for media representatives (i.e., independent of media owners) is 541840, Media Representatives. Its SBA small business size standard is $21 million in average annual receipts.
What is the NAICS code for advertising media representatives (i.e., independent of media owners)?
The NAICS code for advertising media representatives (i.e., independent of media owners) is 541840, Media Representatives. Its SBA small business size standard is $21 million in average annual receipts.
What is the NAICS code for radio advertising representatives (i.e., independent of media owners)?
The NAICS code for radio advertising representatives (i.e., independent of media owners) is 541840, Media Representatives. Its SBA small business size standard is $21 million in average annual receipts.
What codes are under NAICS 54184?
NAICS 54184 has one code under it with its own GovTribe page, 541840 Media Representatives.
How much do federal agencies spend under NAICS 54184?
Federal contracts under NAICS 54184 obligated $932,184 in fiscal year 2025 and $6,361,796 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 54184?
The contractors with the most obligated under NAICS 54184 in fiscal years 2026 and 2027 are Brunswick Group LLC ($245,000), Cision US Inc. ($243,387) and Pangea Group LLC ($183,878).
Which agencies buy the most under NAICS 54184?
The agencies that obligated the most under NAICS 54184 in fiscal years 2026 and 2027 are Department of State ($297,764), Smithsonian Institution ($245,000) and Department of Justice ($243,387).
Which PSC codes are used with NAICS 54184?
The PSC codes with the most obligated under NAICS 54184 in fiscal years 2026 and 2027 are R426 Communications Services; R701 Advertising Services; and R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services).
Where is the work under NAICS 54184 performed?
By place of performance, the states with the most contract obligations under NAICS 54184 over the last 12 months are New York ($245,000) and Illinois ($243,387).
What is the latest contract opportunity under NAICS 54184?
The latest contract opportunity under NAICS 54184 is Integrated Communications and Digital Adoption, pre-solicitation from Defense Threat Reduction Agency, posted November 14, 2025.
On GovTribe
See everything under NAICS 54184
- Federal contract opportunities, awards and IDVs under this code
- Funding analysis by contractor, agency and set-aside
- Contacts who buy under this code
- Ask GovTribe AI about this code