NAICS 54181: Advertising Agencies
NAICS industry
Code facts
- Part of
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54
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541
- 5418
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541
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54
- Codes under it
- 1
- Contract awards
- 147 In the last 12 months
- Contract obligations
- $1,162,799,038 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | -$4,421 |
| FY2026 | $1,015,296,605 |
| FY2025 | $1,162,799,038 |
| FY2024 | $1,777,858,157 |
| FY2023 | $2,073,031,903 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | DDB Chicago Inc. | $323,312,221 | |
| 2 | Wunderman Thompson LLC | $132,953,182 | |
| 3 | Young & Rubicam LLC | $116,883,313 | |
| 4 | True North Communications Inc. | $82,488,544 | |
| 5 | Gsd&M LLC | $71,911,180 | |
| 6 | Stratacomm, LLC | $60,778,542 | |
| 7 | Mullenlowe US Inc. | $53,809,949 | |
| 8 | IPG Dxtra, Inc. | $51,119,710 | |
| 9 | LMD Agency, Inc. | $38,802,624 | |
| 10 | Crosby Marketing Communications Inc. | $11,414,310 |
See the full FY2025 ranking of NAICS 54181 contractors, by parent company.
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $329,299,026 | |
| 2 | Department of the Navy | $235,615,627 | |
| 3 | Department of Health and Human Services | $152,566,040 | |
| 4 | Air Force | $73,311,225 | |
| 5 | Department of Transportation | $70,598,440 | |
| 6 | Defense Human Resources Activity | $53,809,949 | |
| 7 | Department of Homeland Security | $44,538,748 | |
| 8 | Office of the Secretary of Defense | $20,117,078 | |
| 9 | Department of Justice | $11,169,076 | |
| 10 | Department of Veterans Affairs | $5,442,285 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R701 Advertising Services | $836,715,725 | |
| 2 | R426 Communications Services | $143,426,003 | |
| 3 |
R408 Program Management/ |
$9,975,781 | |
| 4 | R499 Other Professional Services | $9,967,840 | |
| 5 | R699 Other Administrative Support Services | $6,856,834 | |
| 6 | R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services) | $5,761,502 | |
| 7 |
X1AB Lease/ |
$1,404,328 | |
| 8 | U012 ADP Software, Equipment, and Telecommunications Training | $577,843 | |
| 9 | AF12 Education, Training, Employment, & Social Services R&D Services; Education Services R&D; Applied Research | $500,000 | |
| 10 |
DA10 IT and Telecom – Business Application/ |
$438,030 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Illinois | $323,688,854 | |
| 2 | New York | $182,899,789 | |
| 3 | Georgia | $144,276,137 | |
| 4 | District of Columbia | $118,975,416 | |
| 5 | Maryland | $101,167,255 | |
| 6 | Texas | $73,612,549 | |
| 7 | Virginia | $64,248,535 | |
| 8 | California | $3,629,585 | |
| 9 | Oklahoma | $3,274,970 | |
| 10 | New Jersey | $866,482 | |
| 11 | Colorado | $531,629 | |
| 12 | Minnesota | $518,872 | |
| 13 | Wisconsin | $425,479 | |
| 14 | North Carolina | $405,768 | |
| 15 | Nevada | $343,704 | |
| 16 | South Carolina | $250,416 | |
| 17 | Louisiana | $249,000 | |
| 18 | Alabama | $210,634 | |
| 19 | Idaho | $156,716 | |
| 20 | Utah | $141,297 | |
| 21 | South Dakota | $126,212 | |
| 22 | Missouri | $123,475 | |
| 23 | Kansas | $90,220 | |
| 24 | Washington | $60,000 | |
| 25 | Montana | $59,050 | |
| 26 | Florida | $45,000 | |
| 27 | Massachusetts | $28,504 | |
| 28 | Connecticut | $10,575 | |
| 29 | Arkansas | $5,422 | |
| 30 | Mississippi | $4,715 |
Show all 30
Shares are of everything obligated under NAICS 54181 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 1,298 listed here. See the rest on GovTribe.
Codes under 54181
| NAICS code | Size standard |
|---|---|
| 541810 Advertising Agencies | $25.5 million in average annual receipts |
Definition
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in print and digital periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising).
Illustrative examples
- Advertising agencies
- Advertising agency consulting services
Quick answers
What is NAICS 54181?
NAICS 54181 is Advertising Agencies, a NAICS industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for advertising agencies?
The NAICS code for advertising agencies is 541810, Advertising Agencies. Its SBA small business size standard is $25.5 million in average annual receipts.
What codes are under NAICS 54181?
NAICS 54181 has one code under it with its own GovTribe page, 541810 Advertising Agencies.
How much do federal agencies spend under NAICS 54181?
Federal contracts under NAICS 54181 obligated $1,162,799,038 in fiscal year 2025 and $6,028,981,282 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 54181?
The contractors with the most obligated under NAICS 54181 in fiscal years 2026 and 2027 are DDB Chicago Inc. ($323,312,221), Wunderman Thompson LLC ($132,953,182) and Young & Rubicam LLC ($116,883,313).
Which agencies buy the most under NAICS 54181?
The agencies that obligated the most under NAICS 54181 in fiscal years 2026 and 2027 are Department of the Army ($329,299,026), Department of the Navy ($235,615,627) and Department of Health and Human Services ($152,566,040).
Which PSC codes are used with NAICS 54181?
The PSC codes with the most obligated under NAICS 54181 in fiscal years 2026 and 2027 are R701 Advertising Services, R426 Communications Services and R408 Program Management/
Where is the work under NAICS 54181 performed?
By place of performance, the states with the most contract obligations under NAICS 54181 over the last 12 months are Illinois ($323,688,854), New York ($182,899,789) and Georgia ($144,276,137).
What is the latest contract opportunity under NAICS 54181?
The latest contract opportunity under NAICS 54181 is Multiple Award Schedule, award notice from Federal Acquisition Service, posted October 22, 2026.
On GovTribe
See everything under NAICS 54181
- Federal contract opportunities, awards and IDVs under this code
- Funding analysis by contractor, agency and set-aside
- Contacts who buy under this code
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