Advertising and Media Buying Services

Naval Sea Systems Command (NAVSEA) seeks twelve months of comprehensive paid media and digital marketing services to expand candidate talent pipelines and increase public awareness of NAVSEA as an employer brand, with proposals due September 11. This is a small business set-aside under NAICS 541830 (Advertising, Public Relations, and Related Services).

Place of performance is at the contractor's facility with virtual coordination via Microsoft Teams or similar platforms; NAVSEA is located at Washington Navy Yard, Washington, DC. The procurement targets mid-career, STEM, business, and skilled trade talent across engineering, logistics, acquisition, and skilled trades career fields. The contractor must develop a Strategic Marketing & Communications Plan, create platform-optimized creative assets (static graphics, video, animations, copywriting), execute paid media campaigns across LinkedIn, Facebook, Google Ads, and YouTube, submit monthly performance reports documenting impressions, clicks, engagement rates, conversions, cost per acquisition, and resume submissions, and deliver a final performance outcome and insights report. All campaign optimization changes require approval from NAVSEA's Technical Point of Contact. Integration with NAVSEA's Yello Talent Acquisition Portal is mandatory for resume warehouse access. Geographic targeting must focus on specific markets around NAVSEA locations rather than nationwide campaigns.

Performance runs September 30, 2026, through September 29, 2027, with development completed within two months post-award, campaign setup within three months, execution running six to eight months, and final analytics within one month of campaign conclusion. Contract type is Firm Fixed Price under FAR Part 12. Award will be made to the lowest price technically acceptable offeror. All work must be awarded to a single contractor on an all-or-none basis. Quotations must include CAGE code, delivery date, pricing for all line items, product information, and remain valid for a minimum of thirty days. Prevailing wage determinations apply under Service Contract Act Wage Determination 2015-4281 for Virginia, District of Columbia, and Maryland jurisdictions.