NAICS 54189: Other Services Related to Advertising
NAICS industry
Code facts
- Part of
-
-
54
-
541
- 5418
-
541
-
54
- Codes under it
- 1
- Contract awards
- 65 In the last 12 months
- Contract obligations
- $32,632,280 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $13,632,136 |
| FY2025 | $32,632,280 |
| FY2024 | $30,857,480 |
| FY2023 | $28,185,060 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Industries For The Blind And Visually Impaired, Inc. | $7,710,773 | |
| 2 | ML Click Marketing LLC | $2,861,353 | |
| 3 | EAB Global, Inc. | $562,840 | |
| 4 | Outfront Media Inc. | $370,949 | |
| 5 | Socialeyez FZE | $274,024 | |
| 6 | Campus Stop, Llc. | $261,693 | |
| 7 | Adoskope LLC | $235,000 | |
| 8 | LR Paris LLC | $204,877 | |
| 9 | Agenda, LLC | $186,700 | |
| 10 | Ad-Wares: The Promotion Specialists, Inc. | $103,650 |
See the full FY2025 ranking of NAICS 54189 contractors, by parent company.
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Homeland Security | $4,045,812 | |
| 2 | Department of the Navy | $3,892,455 | |
| 3 | Department of Justice | $2,968,302 | |
| 4 | Department of State | $1,041,909 | |
| 5 | Air Force | $880,946 | |
| 6 | Department of the Army | $578,623 | |
| 7 | Department of the Interior | $103,650 | |
| 8 | National Gallery of Art | $50,000 | |
| 9 | Department of Agriculture | $25,084 | |
| 10 | Department of Health and Human Services | $20,507 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R604 Mailing and Distribution Services | $4,045,812 | |
| 2 | 7510 Office Supplies | $2,988,511 | |
| 3 | 8305 Textile Fabrics | $2,861,353 | |
| 4 | R701 Advertising Services | $1,438,404 | |
| 5 | R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services) | $757,699 | |
| 6 | R422 Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys) | $562,840 | |
| 7 | S215 Warehousing and Storage Services | $261,693 | |
| 8 | 7820 Games, Toys, and Wheeled Goods | $204,877 | |
| 9 | 9905 Signs, Advertising Displays, and Identification Plates | $184,208 | |
| 10 | 8465 Individual Equipment | $103,650 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Wisconsin | $3,926,576 | |
| 2 | District of Columbia | $3,038,405 | |
| 3 | Arizona | $2,803,216 | |
| 4 | Tennessee | $984,912 | |
| 5 | New York | $661,250 | |
| 6 | Maryland | $562,715 | |
| 7 | North Carolina | $151,614 | |
| 8 | Virginia | $136,975 | |
| 9 | Colorado | $103,650 | |
| 10 | Hawaii | $79,995 | |
| 11 | Connecticut | $50,000 | |
| 12 | Texas | $49,222 | |
| 13 | Washington | $30,000 | |
| 14 | Missouri | $22,132 | |
| 15 | Kentucky | $19,871 | |
| 16 | South Dakota | $18,491 | |
| 17 | Iowa | $7,500 | |
| 18 | New Mexico | $6,000 |
Show all 18
Shares are of everything obligated under NAICS 54189 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 691 listed here. See the rest on GovTribe.
Codes under 54189
| NAICS code | Size standard |
|---|---|
| 541890 Other Services Related to Advertising | $19 million in average annual receipts |
Definition
This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
Illustrative examples
- Advertising specialty (e.g., keychain, magnet, pen) distribution services
- Demonstration services, merchandise
- Display lettering services
- Mannequin decorating services
- Sign lettering and painting services
- Welcoming services (i.e., advertising services)
- Window dressing or trimming services, store
Quick answers
What is NAICS 54189?
NAICS 54189 is Other Services Related to Advertising, a NAICS industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for display lettering services?
The NAICS code for display lettering services is 541890, Other Services Related to Advertising. Its SBA small business size standard is $19 million in average annual receipts.
What is the NAICS code for mannequin decorating services?
The NAICS code for mannequin decorating services is 541890, Other Services Related to Advertising. Its SBA small business size standard is $19 million in average annual receipts.
What is the NAICS code for sign lettering and painting services?
The NAICS code for sign lettering and painting services is 541890, Other Services Related to Advertising. Its SBA small business size standard is $19 million in average annual receipts.
What codes are under NAICS 54189?
NAICS 54189 has one code under it with its own GovTribe page, 541890 Other Services Related to Advertising.
How much do federal agencies spend under NAICS 54189?
Federal contracts under NAICS 54189 obligated $32,632,280 in fiscal year 2025 and $105,306,956 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 54189?
The contractors with the most obligated under NAICS 54189 in fiscal years 2026 and 2027 are Industries For The Blind And Visually Impaired, Inc. ($7,710,773); ML Click Marketing LLC ($2,861,353); and EAB Global, Inc. ($562,840).
Which agencies buy the most under NAICS 54189?
The agencies that obligated the most under NAICS 54189 in fiscal years 2026 and 2027 are Department of Homeland Security ($4,045,812), Department of the Navy ($3,892,455) and Department of Justice ($2,968,302).
Which PSC codes are used with NAICS 54189?
The PSC codes with the most obligated under NAICS 54189 in fiscal years 2026 and 2027 are R604 Mailing and Distribution Services, 7510 Office Supplies and 8305 Textile Fabrics.
Where is the work under NAICS 54189 performed?
By place of performance, the states with the most contract obligations under NAICS 54189 over the last 12 months are Wisconsin ($3,926,576), the District of Columbia ($3,038,405) and Arizona ($2,803,216).
What is the latest contract opportunity under NAICS 54189?
The latest contract opportunity under NAICS 54189 is ASBP Blood Donor Incentives, award notice from Defense Health Agency, posted September 24, 2026.
On GovTribe
See everything under NAICS 54189
- Federal contract opportunities, awards and IDVs under this code
- Funding analysis by contractor, agency and set-aside
- Contacts who buy under this code
- Ask GovTribe AI about this code