Indoor and Outdoor Display Advertising

Code 54185
Parent/Child
Popular Federal Contract Opportunities
Not listed
Popular Federal Contract Awards
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NAICS Code 541850 - Indoor and Outdoor Display Advertising encompasses professional services related to the design, production, and placement of billboard, signage, and digital advertising content. These services include graphic design, content development, media planning, and physical installation of advertising displays across various public and private spaces. The scope covers both traditional static billboards and modern digital display technologies, with capabilities ranging from local market targeting to comprehensive advertising campaign management.

Recent federal contract awards under this NAICS code predominantly involve military and veteran-focused agencies, particularly the Department of Veterans Affairs (VA) and Department of Defense. Typical contract values range from $100,000 to $500,000, with performance periods spanning 12-60 months. Contracts are frequently set aside for small businesses, with a small business size standard of $34.5 million. Common places of performance include major metropolitan areas in states like South Carolina, Ohio, and Tennessee. Frequently engaged contractors include regional media companies specializing in outdoor advertising infrastructure and digital marketing capabilities.

Recent federal contract opportunities demonstrate diverse requirements across government agencies. The U.S. Army National Guard has solicited billboard advertising services in multiple states, focusing on recruiting and awareness campaigns. The Department of Veterans Affairs has sought comprehensive billboard and digital advertising services, including sophisticated targeting technologies like geo-fencing and search retargeting. Other opportunities include the Natural Resources Conservation Service seeking billboard campaigns to target beginning farmers, and various agencies requesting specialized display advertising to support organizational marketing and communication objectives. Performance locations typically span major metropolitan areas and highway corridors in states like Tennessee, Ohio, and South Carolina.

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