Nnsy NFL targeted connected TV streaming advertising
Closed Pre-Solicitation Posted
- Solicitation number
- N4215826_NNSY_NFL_CTV_SourcesSought
- Agency
-
Naval Sea Systems Command
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Portsmouth, Virginia 23709, United States
Notice details come from SAM.gov. Updated .
About this opportunity
Norfolk Naval Shipyard (NNSY), Portsmouth, Virginia, through Naval Sea Systems Command's Service Contract Division is conducting a sources-sought market research to determine contractor availability for targeted Connected TV streaming advertising services supporting Navy recruitment; responses are due by September 3, 2026 at 5:00 PM EST.
The procurement is not a formal solicitation and will not result in award from this notice. NNSY intends to issue a competitive contract and is evaluating whether the effort can support a total Small Business Set-Aside. NAICS code 541810 (Advertising Agencies) and PSC R701 (Support – Management: Advertising) apply.
The contracted effort is a 17-week programmatic streaming advertising campaign running September 9, 2026 through January 10, 2027, with estimated completion January 31, 2027. The contractor must deliver approximately 27,777 commercial spot impressions per month across authenticated streaming platforms including ESPN, ABC, Sling TV, Spectrum, FOX, CBS, Fubo, DirecTV Stream, Roku, and associated network apps. Non-skippable :15 and :30 second video spots must achieve a minimum of 80% delivery during live NFL game broadcasts, with remaining allocation up to 20% across official NFL pre-game shows, post-game shows, and next-day full-game replays. Ads target designated market areas with unduplicated audience delivery distinct from linear broadcast inventory and include call-to-action integration directing applicants to NNSY recruitment landing pages and LinkTree career portal.
Responding sources must submit company name, address, contact information, CAGE code, DUNS number, socioeconomic status if applicable, a capabilities statement demonstrating ability to perform 100% of critical tasks, and a rough order of magnitude to devin.m.edwards4.civ@us.navy.mil.
Notice text
THIS IS A SOURCES SOUGHT. THIS IS NOT A REQUEST FOR PROPOSAL.
This announcement constitutes a Sources Sought (SS) for information and planning purposes. The Service Contract Division, C410, Norfolk, Norfolk Naval Shipyard (NNSY), Portsmouth, VA, 23709-5000 intends to issue a competitive contract and will utilize procedures for advertising as outlined in the attached Statement of Work (SOW).
This is not a solicitation announcement for proposals, and a contract will not be awarded from of this announcement. This notice is for informational and planning purposes only and is not to be construed as a commitment by the U.S. Government, nor will the U.S. Government pay for information solicited. The Government will not return any information submitted, nor will the Government compensate any company who responds to this Notice The purpose of this Sources Sought is to conduct market research to determine if responsible sources exist, to assist in determining if this effort can be competitive, and/or a total Small Business Set-Aside.
The anticipated North American Industry Classification System (NAICS) code is 541810 and Product or Service Code (PSC) is R701.
Interested vendors are required to provide the following:
- Company name, address, telephone number, CAGE code, DUNS number, point of contact (name, phone# and e-mail). If your company is a small business, please identify the socioeconomic status.
- Explanation of the company's ability to perform 100% of the efforts required. This statement shall not reiterate or duplicate the language set forth in this notice or language from the attached DRAFT SOW. Your CAPABILITIES STATEMENT shall demonstrate your company’s ability to perform these critical tasks in their entirety.
- Provide a Rough Order of Magnitude.
Interested sources should send requested information in a single Adobe Acrobat (.pdf) email attachment to devin.m.edwards4.civ@us.navy.mil no later than 3 September at 5PM EST with a copy to Denise Swain, Contracting Officer, at denise.j.swain.civ@us.navy.mil.
NO HARD COPY OR FACSIMILE SUBMISSIONS SHALL BE ACCEPTED. Requests for a solicitation package will not be honored, nor will technical point-of-contact information be provided.
By submitting information, the vendor is self-certifying that neither the requestor nor the principal corporate officials and owners are currently suspended, debarred, or otherwise ineligible to receive contracts from any federal agency. Furthermore, prospective awardee must be registered in the System for Award Management (SAM) database prior to award, during performance, and through final payment. Contractors may obtain information on registration and annual confirmation requirements by calling 866-606-8220 or via the Internet at http://www.sam.gov.
Files
| File | Type | Posted |
|---|---|---|
| C1102PE Statement of Work (NFL Advertising Package) SOW.pdf |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| PMX-281 IT Strategy, Software Modernization, and Digital Decision Intelligence Advisory Subscriptions | Naval Air Systems Command | No set-aside |
On GovTribe
Work this opportunity
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity