Digital Billboards

The Department of the Army National Guard seeks nine months of digital billboard advertising services supporting Air National Guard recruiting initiatives at Kentucky high schools, with offers due September 17, 2026 at 10:00 AM. This procurement is a total small business set-aside with a 100% women-owned small business (WOSB) requirement, restricting competition to WOSB firms.

Place of performance is Lebanon, Kentucky. The advertising displays will be installed at ten high schools: Boone County, Randall K. Cooper, Bryan Station, Henry Clay, Lafayette, Ballard, Eastern, Louisville Male, Seneca, and Paducah Tilghman. These schools were selected based on geographic location and active Junior Reserve Officers' Training Corps programs.

The contractor must provide a fully managed, turnkey solution including all hardware, installation, maintenance, content management software, and connectivity at no burden to school IT departments. Displays must be limited to main entryways or guidance counselor offices with continuous visibility during school hours. The vendor must enable dual-use capability for school announcements alongside Air National Guard content, restrict content to academic and career-focused material only, and deliver post-campaign reporting with proof of play and impression data. The period of performance runs from September 30, 2026 through August 31, 2027, with optional consecutive performance (September 1, 2026 – May 31, 2027) or split term excluding summer break (September 15, 2026 – May 15, 2027, resuming August 1–31, 2027). Award must occur no later than September 30, 2026.

Pricing is firm fixed price. Evaluation factors are technical acceptability (pass/fail), pricing, and past performance, with award to the responsible offeror offering the lowest total evaluated price among technically acceptable quotes. NAICS code is 541850, Indoor and Outdoor Display Advertising; PSC is R701, Support–Management: Advertising.