Bluf Agency LLC
Atlanta, GA
- UEI
- XCHLCZ79MB26
- CAGE
- 99TM4
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- SBA certifications
-
Women-Owned Small Business· Current
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
-
- 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
- 541430 Graphic Design Services
- 541511 Custom Computer Programming Services
- 541512 Computer Systems Design Services
- 541611 Administrative Management and General Management Consulting Services
- 541612 Human Resources Consulting Services
- 541613 Marketing Consulting Services
- 541618 Other Management Consulting Services
Show all 21
- 541690 Other Scientific and Technical Consulting Services
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541860 Direct Mail Advertising
- 541890 Other Services Related to Advertising
- 541910 Marketing Research and Public Opinion Polling
- 541990 All Other Professional, Scientific, and Technical Services
- 561311 Employment Placement Agencies
- 561320 Temporary Help Services
- 561330 Professional Employer Organizations
- 611430 Professional and Management Development Training
- 611699 All Other Miscellaneous Schools and Instruction
- 611710 Educational Support Services
- SAM.gov registration date
- Physical address
- 505 N Angier Ave NE fl 3 ste 357, Atlanta, GA 30308, USA
- Website
- blufagency.com
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $791,000 |
| FY2025 | $1,183,750 |
| FY2024 | $385,000 |
| FY2023 | $379,490 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $791,000 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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| LMO Advertising | Annandale, VA | 541810 Advertising Agencies |
| Campbell & Co Advertising Agency LLC | Oklahoma City, OK | 541810 Advertising Agencies |
| The Miner Agency, LLC | Warner Robins, GA | 541990 All Other Professional, Scientific, and Technical Services |
| Iostudio LLC | Nashville, TN | 541810 Advertising Agencies |
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About the company
Bluf Agency LLC, a women-owned small business based in Atlanta, Georgia, provides military recruitment and retention marketing services to Department of Defense and state National Guard organizations as a prime contractor, competing under both women-owned small business set-asides and full-and-open designations.
Bluf Agency is an SBA-certified Women-Owned Small Business and Veteran-Owned Business operating as a limited liability partnership. The firm specializes in digital marketing, lead generation and management, search engine optimization, branding and engagement campaigns, digital asset management, GIS-based market research, and media planning — all tailored to military recruitment objectives. Primary NAICS categories center on advertising agencies (541613 — marketing consulting services; 541810 — advertising agencies; 541890 — other services related to advertising), with PSC R701 (support, management: advertising) dominating the award portfolio.
Bluf Agency's customer base is heavily concentrated in Department of Defense and state National Guard recruiting commands across the Pacific, Southwest, and Southeast. The top five customer entities by combined potential value account for 76% of awards: the New Mexico Army National Guard ($564 thousand across two awards), the Florida National Guard ($549 thousand), the Department of the Army central ($542 thousand across four awards), the Arizona National Guard ($495 thousand), and the California National Guard ($396 thousand). All twelve awards in the source are prime contracts; none are subcontract engagements. Recent representative work includes a $549 thousand definitive contract with the Florida National Guard for comprehensive marketing and digital services (awarded September 2025, running through September 2028), a $495 thousand definitive contract with the Arizona National Guard for lead generation and management across digital media platforms (awarded August 2024, running through August 2027), and a $333.75 thousand purchase order with the New Mexico National Guard for marketing and advertisement services under a WOSB Sole Source set-aside (awarded September 2024, running through September 2026).
Bluf Agency holds a five-year sole-source Blanket Purchase Agreement with the Guam Army National Guard valued at $250 thousand (awarded August 2025, running through August 2030), providing a primary vehicle for follow-on work in that region. Set-aside posture splits between WOSB set-asides (including sole-source designations) and full-and-open awards; recent awards show roughly balanced use of both strategies.
Activity has grown from two awards in 2023 to six in 2025, with the single 2026 award arriving in July. Four awards totaling $1.8 million reach ultimate completion within the next twenty-four months, presenting recompete exposure for the vendor and recompete opportunity for competitors. Combined potential value across all twelve awards is $3.4 million, with $2.7 million obligated (82% drawn), reflecting the firm's position as an early-stage military marketing specialist with deep state National Guard market penetration and no subcontract or teaming relationships in the source data.
SBA capabilities narrative
BLUF Agency delivers tailored marketing solutions for military recruitment. Our seasoned team offers 10+ years of Army National Guard marketing and recruitment expertise, leveraging a comprehensive tech stack, 'Marketing in a Box,' featuring lead management, digital assets, and AI-powered analytics customized for ARNG recruiting. We specialize in listing and reputation management for recruiting locations and SEO for Google Business Listings. We conduct diverse analytic studies using ESRI ArcGIS software and our proprietary methodology, providing unique insights into recruitment strategies. Other services include training, consulting, digital marketing, brand strategy, and social media management.
Quick answers
Is Bluf Agency LLC registered in SAM.gov?
Yes. Bluf Agency LLC's SAM.gov registration is active through September 26, 2027.
What is Bluf Agency LLC's CAGE code?
Bluf Agency LLC's CAGE code is 99TM4, and its Unique Entity ID (UEI) is XCHLCZ79MB26.
Which SBA certifications does Bluf Agency LLC hold?
Bluf Agency LLC holds Women-Owned Small Business certification from the SBA.
How much has Bluf Agency LLC received in federal contracts?
Federal contracts obligated $1,183,750 to Bluf Agency LLC in fiscal year 2025 and $2,739,240 in fiscal years 2023 through 2027.
How does Bluf Agency LLC rank among federal contractors?
Bluf Agency LLC ranked #8 in NAICS 54189, #49 in NAICS 541613 and #52 in NAICS 5418 in FY2025.
What is Bluf Agency LLC's most recent federal award?
Bluf Agency LLC's most recent federal contract award is The contractor shall provide a comprehensive marketing package for recruitment, retention goals, generate qualified… (W912LA26PA011), from California National Guard (ARNG), on July 1, 2026.
On GovTribe
See Bluf Agency LLC's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors