Top 100 Contractors in NAICS 54181: Advertising Agencies, FY2025

Name: Top 100 Contractors in NAICS 54181: Advertising Agencies, FY2025
Creator: GovTribe

Parent companies by net contract obligations Oct 1, 2024 – Sep 30, 2025 Code page on GovTribe

The top 10 won 83% of FY2025 NAICS 54181 contract dollars

Contract obligations: $1,162,799,038 Net of deobligations, by contracts coded NAICS 54181 or a code under it
Contractors: 130 Parent companies with an obligation
Largest contractor: DDB Chicago Inc. $391 million, 31.4% of obligations
Data as of: Oct 14, 2026

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank	Contractor	Net obligations	Share	Trend
1	DDB Chicago Inc. Top agencies Army (Department of the Army)	$390,942,182	31.4%	Rank history: not on the FY2021 list, #11 in FY2022, not on the FY2023 list and #3 in FY2024; up 2 since FY2024.
2	Omnicom Group Inc. 2 awardees, including Gsd&M LLC and Ketchum Inc. Top agencies USAF (Department of the Air Force) HHS (Department of Health and Human Services)	$112,505,634	9.0%	Rank history: #1 in FY2021, #1 in FY2022, #1 in FY2023 and #2 in FY2024; unchanged since FY2024.
3	Wunderman Thompson LLC Top agencies Navy (Department of the Navy)	$109,302,336	8.8%	Rank history: not on the FY2021–FY2023 lists and #10 in FY2024; up 7 since FY2024.
4	WPP PLC Through Young & Rubicam LLC Top agencies Navy (Department of the Navy)	$107,572,244	8.6%	Rank history: not on the FY2021–FY2022 lists, #3 in FY2023 and #4 in FY2024; unchanged since FY2024.
5	Stratacomm, LLC Top agencies DOT (Department of Transportation)	$80,409,525	6.5%	Rank history: #5 in FY2021, #6 in FY2022, #7 in FY2023 and #6 in FY2024; up 1 since FY2024.
6	The Interpublic Group of Companies Inc Through Mullenlowe US Inc. Top agencies DHRA (Defense Human Resources Activity)	$63,741,039	5.1%	Rank history: #2 in FY2021, #2 in FY2022, #2 in FY2023 and #1 in FY2024; down 5 since FY2024.
7	Porter Novelli Public Services Inc. Top agencies HHS (Department of Health and Human Services)	$51,159,270	4.1%	Rank history: #19 in FY2021, not on the FY2022–FY2023 lists and #7 in FY2024; unchanged since FY2024.
8	True North Communications Inc. Top agencies HHS (Department of Health and Human Services)	$51,153,846	4.1%	Rank history: not on the FY2021–FY2023 lists and #5 in FY2024; down 3 since FY2024.
9	Sapient Corporation Through Plowshare Group, Inc. Top agencies HHS (Department of Health and Human Services)	$39,000,000	3.1%	Rank history: #4 in FY2021, #5 in FY2022, #6 in FY2023 and #8 in FY2024; down 1 since FY2024.
10	Yes& Federal, LLC Top agencies DHS (Department of Homeland Security) DOT (Department of Transportation)	$25,495,045	2.0%	Rank history: not on the FY2021–FY2023 lists and #43 in FY2024; up 33 since FY2024.
11	IPG Dxtra, Inc. Top agencies HHS (Department of Health and Human Services)	$24,365,466	2.0%	Rank history: not on the FY2021–FY2024 lists; new.
12	LMD Agency, Inc. Top agencies DHS (Department of Homeland Security)	$18,017,648	1.4%	Rank history: #7 in FY2021, #7 in FY2022, #10 in FY2023 and #15 in FY2024; up 3 since FY2024.
13	Advanced Business Software Consulting, LLC Top agencies DHS (Department of Homeland Security)	$11,892,261	1.0%	Rank history: #21 in FY2021, #18 in FY2022, #18 in FY2023 and #24 in FY2024; up 11 since FY2024.
14	The Advertising Council Inc. Top agencies DOT (Department of Transportation) VA (Department of Veterans Affairs)	$10,996,318	0.9%	Rank history: #14 in FY2021, #12 in FY2022, #11 in FY2023 and #16 in FY2024; up 2 since FY2024.
15	Argent Arc LLC Top agencies VA (Department of Veterans Affairs)	$9,000,000	0.7%	Rank history: not on the FY2021–FY2024 lists; new.
16	Schatz Publishing Group, LLC Top agencies DOT (Department of Transportation) HUD (Department of Housing and Urban Development) GSA (General Services Administration)	$8,174,430	0.7%	Rank history: #12 in FY2021, #13 in FY2022, #13 in FY2023 and #17 in FY2024; up 1 since FY2024.
17	Crosby Marketing Communications Inc. Top agencies Peace Corps HHS (Department of Health and Human Services) SSA (Social Security Administration)	$8,068,063	0.6%	Rank history: #6 in FY2021, #4 in FY2022, #9 in FY2023 and #12 in FY2024; down 5 since FY2024.
18	Mediacross, Inc. Top agencies Navy (Department of the Navy)	$5,445,741	0.4%	Rank history: #18 in FY2021, not on the FY2022 list, #17 in FY2023 and #22 in FY2024; up 4 since FY2024.
19	Betah Associates Inc. Top agencies DOJ (Department of Justice) Treasury (Department of the Treasury) HHS (Department of Health and Human Services)	$5,322,584	0.4%	Rank history: #11 in FY2021, #14 in FY2022, #12 in FY2023 and #18 in FY2024; down 1 since FY2024.
20	Banyan Communications, Inc. Top agencies HHS (Department of Health and Human Services)	$5,261,137	0.4%	Rank history: #43 in FY2021, #39 in FY2022, #30 in FY2023 and #20 in FY2024; unchanged since FY2024.
21	Elevation, Ltd. Top agencies HHS (Department of Health and Human Services)	$2,963,158	0.2%	Rank history: #9 in FY2021, #10 in FY2022, #8 in FY2023 and #11 in FY2024; down 10 since FY2024.
22	Concepts Inc. Top agencies DOL (Department of Labor)	$2,517,188	0.2%	Rank history: not on the FY2021–FY2022 lists, #16 in FY2023 and #23 in FY2024; up 1 since FY2024.
23	Sensis Inc. Top agencies Commerce (Department of Commerce) DOT (Department of Transportation) DOS (Department of State)	$2,500,711	0.2%	Rank history: #16 in FY2021, #19 in FY2022, #24 in FY2023 and #27 in FY2024; up 4 since FY2024.
24	Synergy Enterprises, Inc. Top agencies HHS (Department of Health and Human Services)	$2,398,480	0.2%	Rank history: #20 in FY2021, #22 in FY2022, #26 in FY2023 and #30 in FY2024; up 6 since FY2024.
25	Gig Line Media, Inc. Top agencies VA (Department of Veterans Affairs)	$1,865,000	0.1%	Rank history: not on the FY2021–FY2023 lists and #14 in FY2024; down 11 since FY2024.
26	Sage Communications, LLC Top agencies USDA (Department of Agriculture) DFC (International Development Finance Corporation)	$1,753,354	0.1%	Rank history: #38 in FY2021, #17 in FY2022, #19 in FY2023 and #29 in FY2024; up 3 since FY2024.
27	Creative Engagement Solutions LLC Top agencies DHS (Department of Homeland Security)	$1,426,390	0.1%	Rank history: #51 in FY2021, #48 in FY2022, not on the FY2023 list and #33 in FY2024; up 6 since FY2024.
28	Sinclair, Inc. Top agencies DOI (Department of the Interior) Navy (Department of the Navy) Army (Department of the Army)	$1,211,996	0.1%	Rank history: not on the FY2021–FY2023 lists and #78 in FY2024; up 50 since FY2024.
29	Public Alliance, LLC Top agencies DHA (Defense Health Agency)	$1,145,311	0.1%	Rank history: #26 in FY2021, not on the FY2022–FY2023 lists and #34 in FY2024; up 5 since FY2024.
30	Campbell & Co Advertising Agency LLC Top agencies USAF (Department of the Air Force) Army (Department of the Army)	$1,123,340	0.1%	Rank history: #67 in FY2021, #59 in FY2022, #62 in FY2023 and #52 in FY2024; up 22 since FY2024.
31	Davis Management Group Inc. Top agencies Army (Department of the Army)	$1,119,179	0.1%	Rank history: #33 in FY2021, #20 in FY2022, #23 in FY2023 and #28 in FY2024; down 3 since FY2024.
32	Shield Analysis Technology LLC Top agencies DTRA (Defense Threat Reduction Agency)	$1,060,772	0.1%	Rank history: not on the FY2021 list, #31 in FY2022, #35 in FY2023 and #35 in FY2024; up 3 since FY2024.
33	Diversity Marketing and Communications LLC Top agencies USDA (Department of Agriculture) DFC (International Development Finance Corporation)	$788,732	0.1%	Rank history: not on the FY2021–FY2023 lists and #85 in FY2024; up 52 since FY2024.
34	Forum for Cultural Engagement, Inc. Top agencies DOS (Department of State)	$749,000	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
35	Nodibinajums Ilgtspejas Fonds Top agencies DOS (Department of State)	$739,737	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
36	Learfield Communications, LLC Top agencies USAF (Department of the Air Force) Army (Department of the Army)	$529,404	<0.1%	Rank history: not on the FY2021–FY2023 lists and #55 in FY2024; up 19 since FY2024.
37	Eagle Integrated Services, LLC Top agencies Army (Department of the Army)	$441,906	<0.1%	Rank history: not on the FY2021–FY2023 lists and #48 in FY2024; up 11 since FY2024.
38	California Broadcasters Association Top agencies Army (Department of the Army)	$424,360	<0.1%	Rank history: not on the FY2021–FY2022 lists, #43 in FY2023 and #49 in FY2024; up 11 since FY2024.
39	American Small Business Alliance Inc. Top agencies VA (Department of Veterans Affairs)	$418,100	<0.1%	Rank history: not on the FY2021–FY2023 lists and #39 in FY2024; unchanged since FY2024.
40	DAA Montenegro LLC Top agencies USSOCOM (United States Special Operations Command)	$356,503	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
41	Clear Channel Outdoor LLC Top agencies Navy (Department of the Navy)	$347,297	<0.1%	Rank history: not on the FY2021–FY2023 lists and #61 in FY2024; up 20 since FY2024.
42	Laughlin, Marinaccio & Owens, Inc. Top agencies Army (Department of the Army)	$324,235	<0.1%	Rank history: not on the FY2021 list, #21 in FY2022, #27 in FY2023 and #26 in FY2024; down 16 since FY2024.
43	Wisconsin Broadcasters Assn Inc. Top agencies Army (Department of the Army)	$309,996	<0.1%	Rank history: not on the FY2021–FY2022 lists, #47 in FY2023 and #54 in FY2024; up 11 since FY2024.
44	Modavate Inc. Top agencies DOJ (Department of Justice)	$308,313	<0.1%	Rank history: #35 in FY2021, #36 in FY2022, #28 in FY2023 and #38 in FY2024; down 6 since FY2024.
45	PCI Productions LLC Top agencies USAF (Department of the Air Force)	$300,037	<0.1%	Rank history: #32 in FY2021, #38 in FY2022, #40 in FY2023 and #41 in FY2024; down 4 since FY2024.
46	Minnesota Broadcasters Association Top agencies Army (Department of the Army)	$270,530	<0.1%	Rank history: not on the FY2021–FY2022 lists, #53 in FY2023 and #45 in FY2024; down 1 since FY2024.
47	Blue Sky Innovative Solutions, LLC Top agencies DSCA (Defense Security Cooperation Agency)	$267,648	<0.1%	Rank history: not on the FY2021–FY2023 lists and #56 in FY2024; up 9 since FY2024.
48	Yulia Sergiivna Keda, Fop Top agencies USSOCOM (United States Special Operations Command) Army (Department of the Army)	$249,840	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
49	Louisiana Association of Broadcasters Top agencies Army (Department of the Army)	$249,000	<0.1%	Rank history: not on the FY2021–FY2022 lists, #54 in FY2023 and #58 in FY2024; up 9 since FY2024.
50	ROO Hockey LLC Top agencies USAF (Department of the Air Force)	$245,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
51	ATL Hawks, LLC (De) Top agencies USAF (Department of the Air Force)	$233,504	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
52	Bluf Agency LLC Top agencies Army (Department of the Army)	$230,000	<0.1%	Rank history: not on the FY2021–FY2022 lists, #61 in FY2023 and #79 in FY2024; up 27 since FY2024.
53	Hoot Design Co LLC Top agencies Army (Department of the Army)	$200,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
54	Arillic LLC Top agencies Army (Department of the Army)	$191,990	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
55	Current360, Inc. Top agencies DOI (Department of the Interior)	$185,824	<0.1%	Rank history: not on the FY2021–FY2022 lists, #63 in FY2023 and #98 in FY2024; up 43 since FY2024.
56	Red Bear Films, Inc. Top agencies Navy (Department of the Navy)	$178,680	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
57	Minnesota Wild Hockey Club LP Top agencies Army (Department of the Army)	$163,909	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
58	Vermont Association of Broadcasters, Inc. Top agencies Army (Department of the Army)	$162,240	<0.1%	Rank history: not on the FY2021–FY2023 lists and #64 in FY2024; up 6 since FY2024.
59	Ohio Association of Broadcasters Top agencies Army (Department of the Army)	$158,000	<0.1%	Rank history: not on the FY2021–FY2023 lists and #59 in FY2024; unchanged since FY2024.
60	AD Walls LLC Top agencies USAF (Department of the Air Force)	$157,920	<0.1%	Rank history: not on the FY2021–FY2022 lists, #99 in FY2023 and not on the FY2024 list; returned.
61	Skillsusa, Inc. Top agencies Navy (Department of the Navy)	$154,300	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
62	Nativa, Inc. Top agencies Army (Department of the Army)	$140,000	<0.1%	Rank history: #74 in FY2021 and not on the FY2022–FY2024 lists; returned.
63	Jermaine Alexander Clark LLC Top agencies Army (Department of the Army)	$123,360	<0.1%	Rank history: not on the FY2021–FY2023 lists and #67 in FY2024; up 4 since FY2024.
64	Audacy Operations, LLC Top agencies USAF (Department of the Air Force) VA (Department of Veterans Affairs)	$121,156	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
65	MEC Distribution LLC Top agencies Army (Department of the Army)	$115,603	<0.1%	Rank history: not on the FY2021 list, #56 in FY2022, #66 in FY2023 and #68 in FY2024; up 3 since FY2024.
66	Intersection Media Holdings Inc. Top agencies USSOCOM (United States Special Operations Command)	$110,128	<0.1%	Rank history: not on the FY2021–FY2023 lists and #73 in FY2024; up 7 since FY2024.
67	Outfront Media Inc. 2 awardees, including Playfly LLC Top agencies VA (Department of Veterans Affairs) Army (Department of the Army)	$110,000	<0.1%	Rank history: #39 in FY2021 and not on the FY2022–FY2024 lists; returned.
68	Adz ETC Inc. Top agencies VA (Department of Veterans Affairs) Army (Department of the Army) HHS (Department of Health and Human Services)	$107,838	<0.1%	Rank history: #78 in FY2021, #34 in FY2022, #36 in FY2023 and #36 in FY2024; down 32 since FY2024.
69	New York State Broadcasters Association Inc. Top agencies Army (Department of the Army)	$100,008	<0.1%	Rank history: not on the FY2021–FY2022 lists, #39 in FY2023 and #42 in FY2024; down 27 since FY2024.
70	GM Multimedia SA De CV Top agencies DOS (Department of State)	$89,600	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
71	Sociallyconnected LLC Top agencies Army (Department of the Army)	$81,600	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
72	Dbase Media, LLC Top agencies Army (Department of the Army)	$67,068	<0.1%	Rank history: not on the FY2021 list, #51 in FY2022, #71 in FY2023 and #86 in FY2024; up 14 since FY2024.
73	Blackberg Group LLC Top agencies VA (Department of Veterans Affairs)	$65,592	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
74	Pierce Systems LLC Top agencies Navy (Department of the Navy)	$55,416	<0.1%	Rank history: not on the FY2021–FY2023 lists and #91 in FY2024; up 17 since FY2024.
75	Creatividad Grafica, Sociedad Anonima Top agencies DOS (Department of State)	$53,384	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
76	Aardvark Studios LLC Top agencies Peace Corps	$53,020	<0.1%	Rank history: not on the FY2021–FY2023 lists and #51 in FY2024; down 25 since FY2024.
77	Stuart Karon Through Doximity Inc. Top agencies HHS (Department of Health and Human Services)	$51,800	<0.1%	Rank history: not on the FY2021–FY2023 lists and #92 in FY2024; up 15 since FY2024.
78	R & B Media LLC Top agencies Army (Department of the Army)	$50,000	<0.1%	Rank history: not on the FY2021–FY2023 lists and #93 in FY2024; up 15 since FY2024.
79	Blackhorse Management, LLC Top agencies Army (Department of the Army)	$47,500	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
80	Cultured Status, LLC Top agencies USAF (Department of the Air Force)	$47,250	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
81	Drum Corps International Inc. Top agencies Navy (Department of the Navy)	$44,750	<0.1%	Rank history: #68 in FY2021, not on the FY2022–FY2023 lists and #96 in FY2024; up 15 since FY2024.
82	Yes& Holdings LLC Top agencies Smithsonian (Smithsonian Institution)	$42,546	<0.1%	Rank history: #8 in FY2021, #9 in FY2022, #14 in FY2023 and #13 in FY2024; down 69 since FY2024.
83	Geiger Bros. Top agencies DOJ (Department of Justice)	$38,721	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
84	Event Source Professionals Inc. Top agencies Navy (Department of the Navy)	$36,991	<0.1%	Rank history: #50 in FY2021, #42 in FY2022, #31 in FY2023 and #44 in FY2024; down 40 since FY2024.
85	Lista Design Studio, Inc. Top agencies USDA (Department of Agriculture)	$34,896	<0.1%	Rank history: #31 in FY2021, #35 in FY2022, #44 in FY2023 and #90 in FY2024; up 5 since FY2024.
86	Home School Legal Defense Association Top agencies Navy (Department of the Navy)	$33,750	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
87	Three65 Ideas, LLC Top agencies VA (Department of Veterans Affairs)	$32,400	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
88	The Daily Nebraskan Top agencies Army (Department of the Army)	$30,000	<0.1%	Rank history: not on the FY2021–FY2023 lists and #89 in FY2024; up 1 since FY2024.
89	Van Wagner Sports & Entertainment LLC Top agencies Army (Department of the Army)	$30,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
90	Colorado Springs City Government Top agencies USAF (Department of the Air Force)	$29,510	<0.1%	Rank history: not on the FY2021–FY2024 lists; up 16 since FY2024.
91	West Virginia Radio Corporation Top agencies Army (Department of the Army)	$25,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; up 22 since FY2024.
92	Country Music Association, Inc. Top agencies USAF (Department of the Air Force)	$25,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; up 22 since FY2024.
93	The Causeway Agency LLC Top agencies EPA (Environmental Protection Agency)	$22,278	<0.1%	Rank history: not on the FY2021 list, #43 in FY2022, #59 in FY2023 and #53 in FY2024; down 40 since FY2024.
94	Pay Dirt LLC Top agencies Army (Department of the Army)	$21,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; up 22 since FY2024.
95	National Cinemedia LLC Top agencies DOI (Department of the Interior) Army (Department of the Army)	$20,000	<0.1%	Rank history: not on the FY2021–FY2023 lists and #99 in FY2024; up 4 since FY2024.
96	Frontier Conference Top agencies Army (Department of the Army)	$20,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
97	Student Paths, LLC Top agencies Army (Department of the Army)	$20,000	<0.1%	Rank history: not on the FY2021 list, #92 in FY2022 and not on the FY2023–FY2024 lists; up 25 since FY2024.
98	Nexstar Media Inc. Top agencies VA (Department of Veterans Affairs)	$19,875	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
99	Georgia Association of Broadcasters, Inc. Top agencies DHS (Department of Homeland Security)	$19,200	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
100	Build Clinical, LLC Top agencies VA (Department of Veterans Affairs) HHS (Department of Health and Human Services)	$18,245	<0.1%	Rank history: #60 in FY2021, not on the FY2022 list, #83 in FY2023 and #72 in FY2024; down 28 since FY2024.

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100 of 130 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 54181

Code	Net obligations	Largest contractor
541810 Advertising Agencies	$1,162,799,038	DDB Chicago Inc.

How this ranking works

Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.24 billion obligated before deobligations, so they never pass 100%.
Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
Fiscal year 2025 ran Oct 1, 2024 – Sep 30, 2025. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
Rank changes compare with FY2024. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2024 takes the color of the rank change beside it.
Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 54181 contractors in FY2025?

1. DDB Chicago Inc. ($391M), 2. Omnicom Group Inc. ($113M), 3. Wunderman Thompson LLC ($109M), 4. WPP PLC ($108M), 5. Stratacomm, LLC ($80.4M), 6. The Interpublic Group of Companies Inc ($63.7M), 7. Porter Novelli Public Services Inc. ($51.2M), 8. True North Communications Inc. ($51.2M), 9. Sapient Corporation ($39M), 10. Yes& Federal, LLC ($25.5M).

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