Kroenke Sports & Entertainment, LLC

Kroenke Sports & Entertainment, LLC is a for-profit organization headquartered in Denver, Colorado that specializes in providing marketing and outreach services to federal government agencies, primarily within the Department of Defense. The company leverages its ownership and operation of professional sports franchises, including the Colorado Avalanche and Denver Nuggets, to deliver targeted advertising and recruitment messaging on behalf of military and national defense entities. As a registered federal contractor since August 2017, Kroenke Sports & Entertainment has established itself as a specialized vendor that combines sports entertainment platforms with government communication objectives.

The company has secured three significant federal contract awards totaling $1.39 million since 2022, all structured as firm fixed-price purchase orders with no set-aside designations. The Colorado Army National Guard awarded the company a $630,000 contract beginning in September 2022 for advertising and marketing services designed to promote recruitment through social media advertising, email campaigns, and content placements on the Colorado Avalanche and Denver Nuggets platforms, with a base period of one year plus two option years that concluded in September 2025. Additionally, the Colorado National Guard awarded a $690,000 contract in September 2025 for social media marketing services extending through September 2028 to support communications and outreach objectives. Finally, the Navy Recruiting Command awarded a $70,000 purchase order in March 2025 for the Colorado Rapids Warrior Outreach initiative, which runs through February 2026 and utilizes professional sports partnerships to promote military service opportunities to youth audiences in the Rocky Mountain region. Collectively, these awards demonstrate the company's consistent role as a marketing and communications partner for military recruiting and engagement missions.