Notice of Intent to Sole Source - The Advertising Council Inc

The Department of Veterans Affairs Strategic Acquisition Center Frederick issued a notice of intent to sole source a firm-fixed price purchase order with The Advertising Council Inc, a large business in New York, a non-competitive award under FAR 12.201-1.

The contract, valued at up to $25.5 million under NAICS 541810 (Advertising Agencies), supports the VA Office of Suicide Prevention within the Veterans Health Administration. Performance runs from September 28, 2026 through September 27, 2027, with two optional twelve-month extensions. Ad Council will develop and implement national communication campaigns and social marketing interventions to prevent Veteran suicide through evidence-based messaging addressing mental health concerns, substance abuse, and barriers to care, targeting all Veterans including those not enrolled in VA health care.

Interested parties believing they can satisfy the requirements may submit written capability statements by August 11, 2026 at 11:00 AM ET to Contracting Officer Dylan Nolz at Dylan.Nolz@va.gov. The Government will not be responsible for costs incurred in responding to this notice.