INARNG Marketing Support Services
Closed Solicitation Posted
- Solicitation number
- W912L9-26-Q-9002
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Indianapolis, Indiana 46241, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard seeks marketing program support services for the Indiana Army National Guard Recruiting and Retention Battalion, with quotes due August 28 at 4 p.m. EST. This is a 100% small business set-aside, firm-fixed-price RFQ; no written solicitation will be issued.
Place of performance is Indianapolis, Indiana, with telework authorized during normal business hours (0730–1630 Monday–Friday). The base year runs September 29, 2026 through September 28, 2027 (12 months). An optional advertising year (CLIN 1001) covers January 4, 2027 through September 28, 2027, with a not-to-exceed value of $150,000.
The contractor shall provide comprehensive marketing solutions including monthly campaign reporting with key performance indicators and annual return on investment analyses; a designated Program Manager; minimum two online training sessions and monthly one-hour consulting sessions via MS Teams, plus one two-day in-person training at INARNG headquarters; market research and GIS analytic studies within 45 days of request; optimization of recruiting location listings across 40+ online directories with SEO and reputation management; cloud-based Digital Asset Management system storage of up to 1,000 assets; call tracking and analytics with unique tracking numbers; and media strategy development with real-time performance dashboards. The contractor shall also deliver digital business cards (maximum 250) and QR codes (maximum 500 with unlimited scans).
The NAICS code is 541810, Advertising Agencies; PSC is R701, Support-Management: Advertising. Evaluation weighs technical capability at 40%, past performance at 35%, and price at 25%. The Government intends to award without discussions but reserves the right to conduct discussions if necessary. A consolidated Q&A document was uploaded August 25; no further questions are being accepted. Amendment 2, issued August 25, also updated the Performance Work Statement.
Notice text
3 versions
Update #3 · Latest ·
Amendment #1 (08/21) - The solicitation deadline is being extended until 08/28 at 4 p.m. Est, a combined Question and Answer document will be uploaded to this SAM notice NLT 08/24. No more questions will be taken or answered. If you already submitted a quote, you can submit a new one by the new deadline. Just submit the new quote and put "re-submit" in the title of the email. Nothing else is changed.
Amendment #2 (08/25) Consolidated Q&A has been attached and the PWS has been updated according to the Q&A. No other changes have been made.
COMBINED SYNOPSIS/SOLICITATION - COMMERCIAL SERVICES
Solicitation Number: W912L9-26-Q-9002 Document Type: Request for Quote (RFQ) Subject: INARNG Marketing Program Support Product Service Code (PSC): R701 – Support- Management: Advertising NAICS Code: 541810 – Advertising Agencies Small Business Set-Aside: 100% Small Business Set-Aside (IAW FAR 19.502-2 (b)) Contract Type: Firm-Fixed-Price (FFP)
NOTICE OF SOLICITATION This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only Request for Quote (RFQ); quotes are being requested and a written solicitation will not be issued.
SCHEDULE OF SERVICES (CLIN STRUCTURE) The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to implement the INARNG Marketing Program for the Recruiting and Retention Battalion (RRB) of the Indiana Army National Guard (INARNG) in accordance with the attached Performance Work Statement (PWS).
- CLIN 0001 (Base Year): Marketing Program Support Services Period of Performance: September 29, 2026 – September 28, 2027 Quantity: 12 | Unit: Month
- CLIN 1001 (Option Year 1 - Advertising Option): Media Strategy, Purchase, and Placement (Reference PWS lines 5.11, 5.11.1, and 5.11.2) Period of Performance: January 04, 2027 – September 28, 2027 Quantity: 150 | Unit: Operating Units | Not to Exceed (NTE) $150,000.00
DESCRIPTION OF REQUIREMENTS A detailed description of the services, deliverables, and performance standards required under this solicitation is located within the accompanying Performance Work Statement (PWS) attached to this posting.
SUBMISSION REQUIREMENTS & INSTRUCTIONS To be considered for award, interested offerors must submit a complete quote package via email. There are no formatting requirements. All packages must contain the following:
PART A: TECHNICAL & PAST PERFORMANCE PROPOSAL
- Technical Approach: A detailed description of the work to be performed, demonstrating the contractor's capability and plan to meet the requirements of the PWS (including campaign management, market research/GIS analytic studies, recruiting location management, digital asset management, and training).
- Past Performance: Evidence of a demonstrated record of successfully delivering similar services on time and to customer satisfaction.
PART B: PRICE PROPOSAL
- Detailed pricing information for CLIN 0001 and CLIN 1001 as described in the CLIN structure above.
PART C: ADMINISTRATIVE DETAILS Please ensure the following administrative details are clearly displayed on your quotation cover sheet:
- Company Name
- Street Address, City, State, and Zip Code
- CAGE Code
- Unique Entity Identifier (UEI)
- Discount Terms
KEY PROCUREMENT TIMELINE
- Quote Due Date: Friday, August 28, 2026, at 4:00 PM Eastern Time. Quotes received after this deadline will be considered late and may not be evaluated.
BASIS FOR AWARD The Government will award a contract resulting from this RFQ to the responsible offeror whose offer, conforming to the RFQ, represents the BEST VALUE to the Government, considering Technical Capability, Past Performance, and Price (as detailed in the accompanying "Evaluation Criteria" document).
POINT OF CONTACT (POC) All quotes, questions, and correspondence regarding this RFQ must be submitted via email to: Brian Williams, Contracting Officer, Email: brian.williams132.civ@army.mil
Update #2 ·
Amendment #1 (08/21) - The solicitation deadline is being extended until 08/28 at 4 p.m. Est, a combined Question and Answer document will be uploaded to this SAM notice NLT 08/24. No more questions will be taken or answered. If you already submitted a quote, you can submit a new one by the new deadline. Just submit the new quote and put "re-submit" in the title of the email. Nothing else is changed.
COMBINED SYNOPSIS/SOLICITATION - COMMERCIAL SERVICES
Solicitation Number: W912L9-26-Q-9002 Document Type: Request for Quote (RFQ) Subject: INARNG Marketing Program Support Product Service Code (PSC): R701 – Support- Management: Advertising NAICS Code: 541810 – Advertising Agencies Small Business Set-Aside: 100% Small Business Set-Aside (IAW FAR 19.502-2 (b)) Contract Type: Firm-Fixed-Price (FFP)
NOTICE OF SOLICITATION This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only Request for Quote (RFQ); quotes are being requested and a written solicitation will not be issued.
SCHEDULE OF SERVICES (CLIN STRUCTURE) The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to implement the INARNG Marketing Program for the Recruiting and Retention Battalion (RRB) of the Indiana Army National Guard (INARNG) in accordance with the attached Performance Work Statement (PWS).
- CLIN 0001 (Base Year): Marketing Program Support Services Period of Performance: September 29, 2026 – September 28, 2027 Quantity: 12 | Unit: Month
- CLIN 1001 (Option Year 1 - Advertising Option): Media Strategy, Purchase, and Placement (Reference PWS lines 5.11, 5.11.1, and 5.11.2) Period of Performance: January 04, 2027 – September 28, 2027 Quantity: 150 | Unit: Operating Units | Not to Exceed (NTE) $150,000.00
DESCRIPTION OF REQUIREMENTS A detailed description of the services, deliverables, and performance standards required under this solicitation is located within the accompanying Performance Work Statement (PWS) attached to this posting.
SUBMISSION REQUIREMENTS & INSTRUCTIONS To be considered for award, interested offerors must submit a complete quote package via email. There are no formatting requirements. All packages must contain the following:
PART A: TECHNICAL & PAST PERFORMANCE PROPOSAL
- Technical Approach: A detailed description of the work to be performed, demonstrating the contractor's capability and plan to meet the requirements of the PWS (including campaign management, market research/GIS analytic studies, recruiting location management, digital asset management, and training).
- Past Performance: Evidence of a demonstrated record of successfully delivering similar services on time and to customer satisfaction.
PART B: PRICE PROPOSAL
- Detailed pricing information for CLIN 0001 and CLIN 1001 as described in the CLIN structure above.
PART C: ADMINISTRATIVE DETAILS Please ensure the following administrative details are clearly displayed on your quotation cover sheet:
- Company Name
- Street Address, City, State, and Zip Code
- CAGE Code
- Unique Entity Identifier (UEI)
- Discount Terms
KEY PROCUREMENT TIMELINE
- Quote Due Date: Friday, August 28, 2026, at 4:00 PM Eastern Time. Quotes received after this deadline will be considered late and may not be evaluated.
BASIS FOR AWARD The Government will award a contract resulting from this RFQ to the responsible offeror whose offer, conforming to the RFQ, represents the BEST VALUE to the Government, considering Technical Capability, Past Performance, and Price (as detailed in the accompanying "Evaluation Criteria" document).
POINT OF CONTACT (POC) All quotes, questions, and correspondence regarding this RFQ must be submitted via email to: Brian Williams, Contracting Officer, Email: brian.williams132.civ@army.mil
Update #1 ·
COMBINED SYNOPSIS/SOLICITATION - COMMERCIAL SERVICES
Solicitation Number: W912L9-26-Q-9002 Document Type: Request for Quote (RFQ) Subject: INARNG Marketing Program Support Product Service Code (PSC): R701 – Support- Management: Advertising NAICS Code: 541810 – Advertising Agencies Small Business Set-Aside: 100% Small Business Set-Aside (IAW FAR 19.502-2 (b)) Contract Type: Firm-Fixed-Price (FFP)
NOTICE OF SOLICITATION This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only Request for Quote (RFQ); quotes are being requested and a written solicitation will not be issued.
SCHEDULE OF SERVICES (CLIN STRUCTURE) The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to implement the INARNG Marketing Program for the Recruiting and Retention Battalion (RRB) of the Indiana Army National Guard (INARNG) in accordance with the attached Performance Work Statement (PWS).
- CLIN 0001 (Base Year): Marketing Program Support Services Period of Performance: September 29, 2026 – September 28, 2027 Quantity: 12 | Unit: Month
- CLIN 1001 (Option Year 1 - Advertising Option): Media Strategy, Purchase, and Placement (Reference PWS lines 5.11, 5.11.1, and 5.11.2) Period of Performance: January 04, 2027 – September 28, 2027 Quantity: 150 | Unit: Operating Units | Not to Exceed (NTE) $150,000.00
DESCRIPTION OF REQUIREMENTS A detailed description of the services, deliverables, and performance standards required under this solicitation is located within the accompanying Performance Work Statement (PWS) attached to this posting.
SUBMISSION REQUIREMENTS & INSTRUCTIONS To be considered for award, interested offerors must submit a complete quote package via email. There are no formatting requirements. All packages must contain the following:
PART A: TECHNICAL & PAST PERFORMANCE PROPOSAL
- Technical Approach: A detailed description of the work to be performed, demonstrating the contractor's capability and plan to meet the requirements of the PWS (including campaign management, market research/GIS analytic studies, recruiting location management, digital asset management, and training).
- Past Performance: Evidence of a demonstrated record of successfully delivering similar services on time and to customer satisfaction.
PART B: PRICE PROPOSAL
- Detailed pricing information for CLIN 0001 and CLIN 1001 as described in the CLIN structure above.
PART C: ADMINISTRATIVE DETAILS Please ensure the following administrative details are clearly displayed on your quotation cover sheet:
- Company Name
- Street Address, City, State, and Zip Code
- CAGE Code
- Unique Entity Identifier (UEI)
- Discount Terms
KEY PROCUREMENT TIMELINE
- Questions Due Date: Friday, August 14, 2026, at 4:00 PM EST. All questions regarding this solicitation or the PWS must be submitted in writing via email to the Point of Contact below prior to this deadline.
- Quote Due Date: Friday, August 21, 2026, at 4:00 PM Eastern Time. Quotes received after this deadline will be considered late and may not be evaluated.
BASIS FOR AWARD The Government will award a contract resulting from this RFQ to the responsible offeror whose offer, conforming to the RFQ, represents the BEST VALUE to the Government, considering Technical Capability, Past Performance, and Price (as detailed in the accompanying "Evaluation Criteria" document).
POINT OF CONTACT (POC) All quotes, questions, and correspondence regarding this RFQ must be submitted via email to: Brian Williams, Contracting Officer, Email: brian.williams132.civ@army.mil
Files
| File | Type | Posted |
|---|---|---|
| Digital Marketing Consolidated Q-A.docx | DOCX document | |
| Marketing Support PWS_FY26 Updated (08-25).docx | DOCX document | |
| Marketing Support PWS_FY26.docx | DOCX document | |
| Evaluation Document_Marketing Support.docx | DOCX document |
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