TX ANG Recruiting Gym Advertising
Closed Special Notice Posted
- Solicitation number
- W50S78-26-P-A008
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Jbsa Lackland, Texas 78236, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The 149th Fighter Wing at Lackland Air Force Base (Army National Guard) issued a notice of intent to award a sole-source, firm-fixed-price contract for recruiting advertisements in Texas gyms, with a response deadline of August 26, 2026. The requirement is restricted to Gym TV, the sole intended awardee, based on its branded network scale across targeted Texas markets (San Antonio, Dallas–Fort Worth, Houston, El Paso, Austin). The vendor will display 15-second commercials produced by the Texas Air National Guard Recruiting team across 45 gyms statewide, with quarterly or as-needed rotation to support retention and end-strength goals. The sole-source justification cites Gym TV's unique ability to deliver simultaneous branded placements across the state while aligning with JAMRS demographic targeting, base proximity, and zip-code selection criteria. Although this is not a competitive procurement, all interested and responsible sources may submit a capability statement by the August 26 deadline.
Notice text
This is a Notice of Intent to Award a Sole Source Firm Fixed Price contract in accordance with the procedures outlined in RFO Federal Acquisition Regulation Part 12 (Acquisition of Commercial Products and Commercial Services) under the Simplified Acquisition Threshold.
Description of Requirement
The 149th FW, Lackland AFB, has a requirement for recruiting advertisements through gyms throughout the state of Texas. The scope of work involves the vendor displaying a 15 second commercial provided by the Texas Air National Guard Recruiting team in 45 gyms with the ability to change the commercials on a quarterly basis or as needed to highlight the Texas Air National Guard across Texas (San Antonio, Dallas Fort Worth, Houston, El Paso, Austin), to maintain the retention rate and increase the force’s end-strength to 100%.
Intended Sole Source Vendor
The Government intends to award this contract on a sole-source basis to:
Gym TV
300 Corporate Center Drive, Suite 150
Moon Township, PA 15108
Justification for Sole Source:
This is the only service that meets the request due to the amount of branded gyms that are in the network and can be advertised at the same time across the state of Texas. By using the Department of Defense recruiting tool, Joint Advertising Market Research Studies (JAMRS), base proximately, target zip codes, and headquarters zone, these gym meet our targeted audience, demographics, and builds untapped zone areas.
Capability Statement Submission
This notice is not a request for competitive proposals or quotations. However, all interested and responsible sources may submit a capability statement.
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