Navy Talent Acquisition Group Phoenix - Theater Advertising

Closed Solicitation Posted

Solicitation number
N0018926QD214
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

NAICS code
541810 Advertising Agencies
Place of performance
Phoenix, Arizona, United States

Notice details come from SAM.gov. Updated .

About this opportunity

Written by GovTribe AI ·

The Department of the Navy Naval Supply Systems Command seeks on-screen cinema advertising services for Navy talent acquisition outreach at Harkins movie theaters across Arizona, with proposals due August 25 at 12:00 AM local time. This is a sole-source procurement under FAR 12.102(a), awarded to Screen Vision Media; the justification cites Screen Vision's exclusive contractual rights, proprietary distribution systems, exhibitor relationships, and technical operational requirements as making it the sole reasonably available source.

The procurement is designated WOSB set-aside. Place of performance is Phoenix, Arizona, with the advertising campaign spanning the Navy's target market (ages 17–24) across Arizona, New Mexico, and West Texas. Period of performance runs August 28, 2026 (or date of award, whichever is earliest) through October 18, 2026, with the Navy's advertising window September 14 through October 18. The government must upload video content by August 28. The campaign will place a 30-second Navy recruitment commercial across 40 venues and 483 screens, generating approximately 1.1 million projected impressions. The contract is firm fixed-price, unrestricted, and subject to standard FAR and DFARS clauses. NAICS code is 541810, Advertising Agencies; PSC code is R701, Support–Management: Advertising. Inspection and acceptance occur at NAVTALACQGRU Phoenix, 4000 N Central Ave, Phoenix, AZ 85012. Technical point of contact is Zachary Dawson (310-933-2034); solicitation point of contact is Charles Christie (771-229-3513).

Notice text

Due to character limitations, please review the attached Solicitation which includes all necessary information.

This acquisiton is being conducted as a sole-source procurement in accordance with FAR 12.102(a) and as described in the attached Justification.

I. INTRODUCTION
Navy Talent Acquisition Group Phoenix connects motivated individuals across Arizona, New Mexico, and West Texas with career opportunities in the United States Navy. The command focuses on recruiting and mentoring future Sailors while supporting the Navy's mission through community engagement, leadership development, and career guidance for the next generation. Screen Vision Media is a national cinema advertising network that partners with theaters and local organizations to deliver high-impact visual campaigns to audiences across the country. Through its regional partnerships, Screen Vision Media provides targeted outreach opportunities that align with community engagement and youth development initiatives.
II. OBJECTIVE
In an ongoing effort to identify and leverage talent from Navy Recruiting Command's primary target market -- high school seniors (11S) -- NTAG Phoenix will collaborate with Screen Vision Media to provide in-person and digital prospecting opportunities of the highest quality. Screen Vision Media will increase the U.S. Navy's branding by engaging with the target demographic (ages 17-24) within NTAG Phoenix's Area of Responsibility (AOR). Effective recruiting and outreach are essential to creating positive awareness among influencers and youth, which translates to greater understanding of the Navy and strengthens recruiting and retention across the Department of the Navy.
III. SOW/DELIVERABLES
On-Screen Activations: Navy video spots and digital slides featured before feature films at Harkins movie theaters across Arizona.

Files

File Type Posted
Solicitation - N0018926QD214.pdf PDF
1.04 - SSJ At or Below SAT-redacted.pdf PDF

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