Notice of Intent to Award a Sole Source Contract to the Marine Corps Association for MCJROTC Instructor Recruitment Advertising
Closed Special Notice Posted
- Solicitation number
- M00264-26-NOI-JW06
- Agency
-
Marine Corps
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Quantico, Virginia 22134, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The United States Marine Corps, Training and Education Command (TECOM), issued a notice of intent to award a sole-source contract to the Marine Corps Association for print and online advertising services supporting Marine Corps Junior Reserve Officer Training Corps (MCJROTC) instructor recruitment, with a response deadline of August 12, 2026.
The contract involves purchasing and placing targeted recruitment advertisements in Leatherneck magazine and The Marine Corps Gazette to reach active duty, retired, and former Marines eligible to serve as MCJROTC instructors. The Marine Corps Association is the publisher and exclusive provider of advertising space within both publications. Market research indicates that while other military publications exist, they cater to a broader military audience and do not specifically target the unique Marine Corps demographic required for this recruiting effort; consequently, the Marine Corps Association is the only source capable of providing the necessary highly targeted advertising access.
The performance work statement requires the contractor to publish one half-page, full-color advertisement in each monthly issue of both publications, positioned in the forward section whenever practicable, and display MCJROTC advertisements on both publications' websites concurrent with print publication. The contractor must deliver monthly proof-of-performance copies and one electronic proof prior to publication for Government review and approval. The base period consists of twelve consecutive monthly publication cycles from contract award date. Services are performed at the contractor's facilities in Quantico, Virginia, under a firm fixed price structure acquired under FAR Part 12 (Commercial Products and Services) within the Simplified Acquisition Threshold.
All interested and responsible sources may submit a capability statement, proposal, or quotation if received by the response deadline.
Notice text
This is a Notice of Intent to Award a Sole Source Firm Fixed Price contract in accordance with the procedures outlined in Federal Acquisition Regulation Part 12 (Acquisition of Commercial Products and Commercial Services) under the Simplified Acquisition Threshold.
Description of Requirement
The United States Marine Corps, Training and Education Command (TECOM), has a requirement for print and online advertising services to support the recruitment of Marine Corps Junior Reserve Officer Training Corps (MCJROTC) instructors. The scope of work involves purchasing and placing targeted recruitment advertisements in Leatherneck magazine and The Marine Corps Gazette to reach a specific audience of active duty, retired, and former Marines eligible to serve as instructors in support of the MCJROTC Program of Instruction.
Intended Sole Source Vendor
The Government intends to award this contract on a sole-source basis to:
Marine Corps Association
715 Broadway Street
Quantico, VA 22134
Justification for Sole Source:
The Marine Corps Association is the publisher and exclusive provider of advertising space within Leatherneck magazine and The Marine Corps Gazette. Market research indicates that while other military publications exist, they cater to a broader military audience and do not specifically target the unique Marine Corps demographic required for this recruiting effort. These two publications are uniquely positioned to reach the specific population from which the MCJROTC program recruits its instructors. Consequently, the Marine Corps Association is the only source capable of providing the highly targeted advertising access necessary to meet the government's requirements.
Capability Statement Submission
This notice is not a request for competitive proposals or quotations. However, all interested and responsible sources may submit a capability statement, proposal, or quotation, which the agency will consider if received by the response deadline.
Submissions must explicitly demonstrate the vendor's ability to provide advertising services that:
-
Can provide both print and online advertising reach and circulation equivalent to Leatherneck magazine and The Marine Corps Gazette.
-
Can effectively and exclusively target a concentrated demographic of active duty, retired, and former United States Marines suitable for MCJROTC instructor recruitment, rather than a generalized or multi-branch military audience.
Files
| File | Type | Posted |
|---|---|---|
| A1. PWS Leatherneck_Gazette.pdf |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| Notice of Intent to Award Sole Source | Marine Corps | No set-aside | |
| This is a notice of intent to award USMC task order under pacrm MAC and is not a request for competitive proposals. | Naval Air Systems Command | Total Small Business |
On GovTribe
Work this opportunity
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity