Intent to Sole Source to Amazon. com Services LLC, for Employment Advertising with Amazon Streaming Marketplace
Closed Special Notice Posted
- Solicitation number
- N3904026QAMAZON
- Agency
-
Naval Sea Systems Command
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Kittery, Maine 03904, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
Portsmouth Naval Shipyard's Contracting Department issued a sole-source intent notice on July 29, 2026, to award a firm-fixed-price contract to Amazon.com Services LLC (CAGE 8HV30) for employment advertising through Amazon's streaming marketplace, with a response deadline of August 8, 2026. The notice is unrestricted, and all responsible sources may submit quotations despite the sole-source intent. The justification for single-source procurement rests on Amazon's proprietary intellectual property rights over premium ad placements on owned and operated systems (Amazon.com storefront, Fire TV, Twitch), proprietary algorithms for matching real-time shopper intent to advertisements, and exclusive backend data infrastructure through its Demand Side Platform. The agency determined that no secondary vendor or competing advertising network can legally access the necessary backend data required to deliver comprehensive digital advertising services within the Amazon ecosystem. The acquisition falls under the Simplified Acquisition Threshold. Interested parties should respond via email submission to express capability and interest; quotations are not formally requested and a written solicitation will not be issued.
Notice text
Portsmouth Naval Shipyard, Contracting Department, intends to award a sole source Firm-Fixed Price contract to Amazon.com Services LLC (Cage Code 8HV30). The product need by the agency are available from only one responsible source or only from a limited number of responsible sources and no other type of property or services will satisfy the needs of the agency. A determination not to compete this proposed contract is based on market research and is solely within the discretion of the government. As evidenced in the sole source justification provided by the requiring activity there is only one contractor that has specific qualifications that meet the peculiar requirements of this contract. The qualifications for this posting are unique and are shown in the attached Sole Source Justification for Employment Advertising with Amazon Streaming Marketplace. This acquisition is being solicited on an unrestricted basis. Even though the intent is for a sole source contract, all responsible sources may submit a quotation which will be considered by the agency. Quotations are not being requested and a written solicitation will not be issues. Interested persons may identify their interest and capability by responding to the requirement through email submission.
Files
| File | Type | Posted |
|---|---|---|
| N3904026QAMAZON_LSJ SAP Limited Source Justification SIGNED_Redacted.pdf |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| Notice of intent to award a sole source | Naval Supply Systems Command | No set-aside |
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