Red Carrot Inc.

Red Carrot Inc., a Miami-based Economically Disadvantaged Women-Owned Small Business (EDWOSB) and Women-Owned Small Business (WOSB), operates as a full-service communications agency delivering strategic marketing, media monitoring, graphic design, audiovisual production, event planning, and public relations services to civilian and defense federal agencies as a prime contractor (100% of recent awards). The vendor holds SBA 8(a) Program Participant and Self-Certified Small Disadvantaged Business certifications and competes across both set-aside and full-and-open procurements, with a recurring footprint in 8(a) Sole Source, Competitive 8(a), and Women-Owned Small Business set-asides alongside full-and-open delivery orders under the GSA Multiple Award Schedule.

Red Carrot's customer base concentrates with civilian agencies but carries a high-dollar anchor in defense. Immigration and Customs Enforcement leads by award count (34 awards, $45.8 million combined potential value), followed by the National Oceanic and Atmospheric Administration (25 awards, $8.4 million), the Small Business Administration Office of Disaster Assistance (17 awards, $7.4 million), and the Department of Housing and Urban Development (7 awards, $13.3 million). The dollar-value ranking diverges sharply: the Naval Sea Systems Command's SeaPort Next Generation IDC (3 awards, $4 billion potential value) anchors the portfolio, followed by ICE, HUD, and the GSA Federal Acquisition Service. The combination of high award count from civilian agencies and large-dollar vehicles in defense indicates a mature, diversified customer base with growing defense exposure through vehicle positioning rather than direct prime awards.

Red Carrot holds positions on four governmentwide acquisition vehicles. The SeaPort Next Generation (SeaPort-NxG) contract with Naval Sea Systems Command carries a $4 billion ceiling and allows competition across seven functional domains (management, technical, R&D, intelligence, environmental, facilities, logistics) through January 2029. Red Carrot also holds three OASIS+ IDIQs under the GSA Federal Acquisition Service: OASIS+ Total Small Business (OASIS+SB) with a multiple-award ceiling through December 2029, OASIS+ 8(a) (OASIS+8A) as a competitive 8(a) awardee through November 2029, and OASIS+ Women-Owned Small Business (OASIS+WO) through September 2029. These three OASIS+ vehicles collectively position Red Carrot to bid task orders across seven functional domains on a government-wide basis. On the GSA Multiple Award Schedule, Red Carrot has placed 122 task orders valued at $135.2 million. A single-award BPA with ICE for communications and outreach support services carries a $4.5 million ceiling through September 2027. A $35 million single-award BPA with HUD's Assistant Secretary for Housing for conference management support services runs through June 2030. Eleven additional awards anchor to a $3 million BPA with the National Science Foundation's Office of Acquisitions and Grants, a $1.4 million BPA with the Department of Interior for audiovisual services, and an FAA IDC worth $1.1 million for STEM branding supplies.

Red Carrot's capability portfolio centers on marketing, communications, and event services. Representative awards include a $5.2 million Time and Materials delivery order from the Immediate Office of the Secretary (placed under OASIS+SB) for strategic planning, educational product design, partnership approaches, and technical requirements support through September 2027; a $3.1 million EDWOSB delivery order from Naval Sea Systems Command for corporate communications support and multimedia specialist services through July 2030; a $3 million delivery order from HUD for media advertisement services supporting the Office of Housing Counseling; a $2.7 million NOAA delivery order for public relations support services through January 2028; a $2.6 million Department of Energy delivery order for news briefing and clipping services under Total Small Business set-aside through September 2028; a $2.2 million HRSA delivery order for the Bullying Prevention Initiative (StopBullying.gov) under Competitive 8(a) through September 2028; and a $2.0 million FEMA media monitoring contract under Competitive 8(a) through August 2028. Smaller awards include communications network support, videography, event planning, conference management, employee recruitment advertising, podcast production, and exhibit space procurement across civilian agencies.

Activity has remained steady to growing over the past five years, with 20 awards in 2022, 28 in 2023, and 30 in 2024, tapering to 11 in 2025 and four in 2026 year-to-date. The source data reflects only through mid-July 2026, limiting the trajectory characterization for 2026. Fourteen awards (combined potential value $23.3 million) face recompete or expiration within the next twenty-four months, including the Bullying Prevention Initiative deliveries, FEMA media monitoring, and several smaller NOAA and ICE task orders. Combined obligated dollars of $80.8 million represent only 2% of the $4.22 billion combined potential value across all awards, indicating that most vehicles and task orders remain unexercised or carry ceiling rather than committed funding.

Service Contract Inventory data covering federal service contracts above the $150,000 threshold shows SCI-reported invoicing of $19.6 million across FY2022–FY2024 ($2.9 million in FY2022, $7.3 million in FY2023, and $9.4 million in FY2024), with Red Carrot-reported FTE workforce scaling from 16.6 FTEs in FY2022 to 40.1 FTEs in FY2024. Government-paid hourly rates on SCI-reportable prime contracts ran a median of $85.28 per hour, with rates spanning from a 10th percentile near zero (likely administrative overhead or indirect labor allocation) to a 90th percentile of $133.70 per hour, indicating a labor mix spanning entry-level administrative and specialist roles through mid-senior positions without security-cleared staff. Across SCI-reportable prime contracts, subcontractors performed an average of 3% of contractor hours, with five named subcontractors across the portfolio, demonstrating that Red Carrot builds and staffs its own delivery teams and relies minimally on subcontractor backfill.

Red Carrot's GSA Schedule labor portfolio spans 51 active categories with hourly rates from $82.07 to $368.30, covering IT Administrative Clerical, Specialist, Associate, Digital Strategist, Director, and Executive roles. Entry-level categories (IT Administrative Clerical, Specialist II) anchor in the $80–$112 range, mid-career specialists and associates cluster in the $130–$160 range, and senior strategists and directors span $200–$368. All roles require bachelor's or master's degrees (no clearance required), positioning Red Carrot as a non-cleared, civilian-focused communications and administrative services provider. The company's work is concentrated in NAICS 541613 (Marketing Consulting Services; 116 awards) and Support—Management: Advertising (PSC code; 48 awards), with secondary concentration in graphic design, administrative consulting, and public relations services.

Red Carrot operates as a pure prime on all recent federal awards in the source—no subcontract activity appears—positioning it as a supplier of internal delivery teams to larger primes seeking EDWOSB or WOSB set-aside capability, and as a prime in its own right on civilian communications and marketing task orders. The vendor's recompete exposure over the next twenty-four months centers on mid-to-large civilian communications and bullying-prevention work, with the SeaPort-NxG and OASIS+ vehicles representing evergreen platforms allowing continued competition without explicit recompete dates.

Red Carrot provides Communications, Media Buy, Digital Marketing, Analytics, Social Media Monitoring, Public Affairs, Graphic Design, Video Production, Events, Recruitment, Change Management, Program Management, Risk Analysis, Process Improvement, Workforce Analysis, Organizational Assessment, Strategic Planning, Stakeholder Engagement, Events, Data Analysis, Market Research, Focus Groups, Surveys, 508 Compliance, Earned Media, News Monitoring, Strategic Communications Plan. WOSB Certified.