Red Carrot Inc.

Red Carrot Inc., a Miami-based Economically Disadvantaged Women-Owned Small Business (EDWOSB) and SBA 8(a) Program Participant, delivers strategic marketing, media monitoring, graphic design, audiovisual production, event planning, and public relations services to federal civilian and defense agencies as a pure prime contractor, operating across 42 customer agencies with 162 total awards valued at $4.31 billion in combined potential value.

Red Carrot competes predominantly under small-business set-asides, with recent work split between 8(a) Sole Source awards, Competitive 8(a) designations, Woman-Owned Small Business (WOSB) set-asides, and Total Small Business set-asides; the firm also holds Self-Certified Small Disadvantaged Business status. The company operates as a subchapter S corporation with a woman-owned, Hispanic American ownership structure. Primary NAICS coding centers on Marketing Consulting Services (541613) across 124 awards, with secondary concentration in Graphic Design Services (541430) and Public Relations Agencies (541820).

Red Carrot's customer concentration is driven by two structurally different customer profiles. Immigration and Customs Enforcement accounts for 35 awards carrying $46 million combined potential value, reflecting sustained demand for communications and outreach support across ICE's Office of Public Affairs; the National Oceanic and Atmospheric Administration follows with 25 awards and $8.4 million. However, the largest dollar concentration sits with the Department of the Navy Naval Sea Systems Command, whose three awards include a $4 billion SeaPort Next Generation IDIQ awarded January 2, 2025, and a $3.1 million corporate communications delivery order through July 2030. The General Services Administration appears across four awards carrying $32.6 million (primarily placeholder-ceiling OASIS+ IDIQs), and the Department of Homeland Security Customs and Border Protection carries $50.7 million across three awards including a $50 million Strategic Marketing BPA awarded September 2026. Together these five customer lines account for 97% of combined potential value.

Red Carrot holds positions on multiple high-value vehicles. The GSA Multiple Award Schedule anchors the footprint with 129 task orders and $221.3 million combined potential value. Three OASIS+ family IDIQs carry placeholder ceilings: OASIS+SB (Total Small Business, $999.999 trillion, multiple award through December 2029, awarded December 19, 2024), OASIS+8A (Competitive 8(a), $999.999 trillion, multiple award through November 2029, awarded November 6, 2024), and OASIS+WO (Women-Owned Small Business, $999.999 trillion, multiple award through September 2029, awarded September 30, 2024). SeaPort Next Generation (SeaPort-NXG), a Naval Sea Systems Command multiple-award IDIQ with January 2029 expiration, carries a $4 billion ceiling awarded January 2, 2025. Red Carrot also holds a $35 million Blanket Purchase Agreement for conference management support services under the Assistant Secretary for Housing Federal Housing Commissioner's multiple-award vehicle, set aside for Total Small Business and running through June 2030, and a $50 million single-award Strategic Marketing BPA under Customs and Border Protection through September 2031.

Activity has contracted sharply in FY2025 and FY2026 (11 and 12 awards, down from a peak of 30 in FY2024), though the company continues to add large vehicles and extend high-dollar existing relationships. Thirteen awards with completion dates in the next twenty-four months carry $29.7 million in combined potential value and face recompete. SCI-reportable invoicing across federal service contracts above the $150,000 threshold reached $9.6 million in FY2025 (26.9 FTEs), building from $2.9 million in FY2022. Government-paid hourly rates on SCI-reportable prime contracts run a median of $85.46 per hour, with senior-level labor pricing through $132.86 per hour (90th percentile). GSA Schedule labor rates span $82.07 per hour for entry-level administrative roles through $368.30 per hour for executive-level positions; no security-cleared labor is offered. Red Carrot self-performs substantially all work: across SCI-reportable prime contracts, subcontractors account for an average of 3% of contractor hours, with six named subs reported across the historical record.

Recent representative work includes a $24 million firm fixed-price talent acquisition marketing delivery order under the GSA Multiple Award Schedule from the Transportation Security Administration through September 2030 (set aside for Total Small Business), a $4.2 million DPYD Adolescent Development Products Campaign from the Administration for Children and Families through March 2030 (no set-aside), a $4.39 million workforce development digital communications delivery order from CDC through February 2031 (no set-aside), a $3.1 million corporate communications support delivery order from Naval Sea Systems Command through July 2030 (WOSB set-aside), and a $2.23 million HRSA Bullying Prevention Initiative delivery order under Competitive 8(a) through September 2028. Multiple ICE task orders for communications and outreach support, media monitoring, data visualization, and video production span the $71 thousand to $4.3 million range across several periods of performance running through 2026.

Red Carrot provides Communications, Media Buy, Digital Marketing, Analytics, Social Media Monitoring, Public Affairs, Graphic Design, Video Production, Events, Recruitment, Change Management, Program Management, Risk Analysis, Process Improvement, Workforce Analysis, Organizational Assessment, Strategic Planning, Stakeholder Engagement, Events, Data Analysis, Market Research, Focus Groups, Surveys, 508 Compliance, Earned Media, News Monitoring, Strategic Communications Plan. WOSB Certified.