NIGP 915: Communications and Media Related Services

NIGP 915 Communications and Media Related Services, a Class code, encompasses strategic marketing, public communications, advertising, and outreach services that state and local governments procure to build public awareness, drive behavior change, engage communities, and support institutional missions ranging from tourism promotion and wildfire preparedness to enrollment marketing and emergency response coordination. Recent solicitations show municipalities, counties, state agencies, school districts, and special-purpose authorities actively procuring full-service marketing and advertising campaigns, creative services including video and graphic design, media planning and buying, public relations, direct marketing, and specialized communications support for capital projects, public health initiatives, and operational programs.

Issuing bodies span a diverse mix: state departments (Colorado State Fire Marshal, Colorado Community College System, Kentucky Finance and Administration Cabinet, Oregon Department of State Fire Marshal, Maryland Department of Transportation), county governments (County of Orange, Tuolumne County, Monroe County, Dallas County), cities (Santa Monica, Milpitas, Phoenix, Wichita, Palm Bay, Dallas, West Sacramento, Owensboro), and school districts (Salt Lake City School District, Hillsborough County Circuit Court). Representative recent opportunities include the City of Santa Monica requesting as-needed communications consulting services across creative and earned media tracks (RFP 484, due October 8, 2026), the Commonwealth of Kentucky procuring comprehensive marketing and advertising services for tourism and cultural promotion statewide (RFP 758, due October 9, 2026), Monroe County seeking campaign production and rollout services for its Tourism Development Council (RFP 646, due October 20, 2026), and the Orange County Transportation Authority contracting public outreach services for a $202 million State Route 55 improvement project (RFP 250435, due August 25, 2026). Geographic activity clusters in California (Santa Monica, Milpitas, Orange County, West Sacramento), Colorado (CCCS), Florida (Monroe County, Palm Bay), and scattered across mid-Atlantic, Mountain, and Midwest jurisdictions. Contract terms typically run two to five years with optional renewals; pricing structures vary from hourly professional rates and retainer fees to fixed project costs and fully burdened time-and-materials models, with evaluation heavily weighted toward experience, creative quality, and strategic approach rather than cost alone.