UNSPSC 80142105: Direct marketing/mailing specific to fundraising

Direct marketing/mailing services specifically related to fundraising (design, printing, mailing, fundraising content for appeals, campaigns, for different donor journeys and for evaluation).

UNSPSC 80142105 Direct marketing/mailing specific to fundraising is a Commodity code that spans state and local government activity focused on direct-mail campaign execution, fundraising vendor management, and constituent outreach communications. Recent solicitations show the code capturing two distinct work streams: fundraising-vendor-list establishment (where school districts and municipalities vet and contract with product or service vendors for student-run fundraising activities) and broader direct-marketing campaign development and execution (where cities, counties, transit authorities, and state agencies procure creative, production, media planning, and fulfillment services for public outreach). The issuing bodies span school districts (Salt Lake City School District appearing repeatedly), counties (Monroe County Tourist Development Council, Hillsborough County, Broward County, Harris County), cities (Santa Monica, Milpitas, Peoria, Phoenix, Wichita), state departments (Colorado State Patrol, Colorado Department of Labor, Kentucky Finance and Administration Cabinet, Oregon Department of State Fire Marshal, Illinois Secretary of State), and special-purpose districts (Orange County Transportation Authority, Lane Council of Governments). No single issuing body dominates the recent activity—Salt Lake City School District appears in four distinct fundraiser-vendor-list procurements, but the broader direct-marketing spend distributes widely across jurisdictions.

Representative recent opportunities include the City of Santa Monica requesting as-needed communications consulting services (Track 1 for creative and multimedia production, Track 2 for earned media and strategic communications) under RFP 484 with an October 13, 2026 response deadline, structured as a five-year vendor pool with no guaranteed work; Salt Lake City School District requesting Statements of Qualifications from fundraising vendors under RFSQ DH2720AFV due October 28, 2026 to establish a compliant vendor list for food and products sold at school fundraising activities; the Commonwealth of Kentucky requesting comprehensive marketing and advertising services under RFP 758 due October 9, 2026 to support tourism and cultural promotion across thirteen constituent agencies; and the Oregon Department of State Fire Marshal requesting strategic marketing support under intermediate procurement S-26000-00017490 due October 9, 2026 with a 10 percent Oregon Small Business Enterprise preference to establish a "Home and First Five Feet" wildfire preparedness brand. Geographic concentration skews toward California (Santa Monica, Milpitas, San Mateo, Orange County, San Juan Capistrano corridor), Utah (Salt Lake City School District, multiple fundraiser procurements), Florida (Monroe County, Hillsborough County, Broward County, New London), Colorado (state department initiatives), Kentucky (statewide tourism), and Oregon (state department), with secondary activity in Kansas, Texas, Michigan, and Illinois. The mix of contract values ranges from under $100,000 (school fundraiser vendor lists and local awareness campaigns) to $26.3 million (Hillsborough County payment and engagement solution) and multi-year strategic retainers (Kentucky tourism, OCTA rail outreach at $801,000 over four years), suggesting the code captures both tactical, transactional fundraising support and substantial strategic communications programs.