UNSPSC 80142104: Digital media buying services

Digital media buying services are provided by external vendors. where vendors are advertising activities on the main platforms (Facebook, Twitter, Google, Yahoo, Microsoft Live & Bing), including many sub-elements of the digital program.

UNSPSC 80142104 Digital media buying services is a Commodity code encompassing the strategic purchase of advertising inventory across traditional and digital channels to support public outreach, communications campaigns, and media placement activities. State and local governments use this code to procure media planning, buying, and placement services—ranging from broadcast and digital advertising to social media strategy and integrated campaign management—typically bundled with creative production or standalone as specialized media-buying expertise. The issuing-body mix spans state departments (Illinois Secretary of State, State of Oregon, State of Maine), county governments (Collier County, Marion County), cities (Detroit, Green Bay, Milpitas, St. Petersburg, Wichita), school districts (Pasadena ISD, Bay-Arenac ISD), transit authorities (Orange County Transportation Authority, North Florida TPO), universities (Utah Tech, Tarleton State, UW-Milwaukee), and special districts (Great Lakes Water Authority, Edwards Aquifer Authority). Repeat buyers are present—OCTA appears twice with transportation project outreach contracts—and several solicitations target sophisticated integrated campaigns spanning strategy, creative production, media placement, and analytics. Work being solicited ranges from narrow specialist services (media strategist and planning for the City of Detroit; naming-rights sponsorship marketing for Green Bay) to comprehensive on-call pools (Milpitas, UW-Milwaukee, Lamar State College) and public awareness campaigns (Oregon Department of Transportation PSA production and distribution, Colorado Broadcasters Association HB 25-1328 compliance campaign, OSSE Youth Meals Program marketing in DC). A recurring pattern is demand for multilingual and culturally responsive community engagement, particularly in transportation and workforce development contexts.

Geographic activity concentrates in the West and Midwest, with notable recent solicitation volume in California (San Mateo County, Orange County, Milpitas), Texas (Wichita, Tarleton State, Pasadena ISD, Harris County), Florida (Collier County, Marion County, St. Petersburg, Edwards Aquifer Authority), Colorado (Denver-area workforce events), and the Pacific Northwest (Oregon, Washington). Representative recent opportunities include the Illinois Secretary of State RFQ 27350SOSCOMM3B53353 (July 15, 2026 posted, July 29, 2026 due) for an all-inclusive media monitoring platform with journalist database, SOC 2 Type II certification, U.S. data residency, and press release distribution—a media buying–adjacent intelligence and distribution service; the City of Detroit RFP 547742 (May 13, 2026 posted, June 9, 2026 due) for media strategist, planning, and buying services across multiple city departments with a three-year initial term and emphasis on Detroit market expertise; the State of Oregon RFP S-73000-00016008 (June 4, 2026 posted, July 9, 2026 due) for public information and education media services (PSAs, graphics, promotional materials across thirteen transportation safety topics) with a $12 million maximum not-to-exceed and three-year initial plus two-year extension option; and Lamar State College Orange RFP 787-LSCO-052626 (July 9, 2026 posted, July 31, 2026 due) for advertising and media-related services covering creative, brand management, and media placement with a $1 million compensation ceiling and veteran-owned subcontracting plan requirement.