NIGP 91501: Advertising Agency Services

NIGP 91501 Advertising Agency Services, an Item code, encompasses creative development, media planning and buying, campaign strategy, brand management, and integrated marketing services that state and local governments procure to promote public programs, boost tourism, support higher education enrollment, and reach citizens on policy initiatives. Recent solicitations show the work spanning full-service agency relationships (creative plus media buying), specialized digital media campaigns, influencer marketing, transit advertising revenue management, and public awareness initiatives funded through general revenues, tourism development taxes, and federal grants.

Issuing bodies span state departments (Texas Health and Human Services Commission, Texas Commission on Environmental Quality, Washington Secretary of State, Georgia DNR), state universities (University of Texas at Austin, Texas State Technical College, University of Georgia), transit authorities (Jacksonville Transportation Authority, Valley Transit, Janesville Transit, Metropolitan Transit Authority of Harris County), cities and counties (Tarpon Springs, Cincinnati, Jacksonville, Albuquerque, Fort Worth, Milpitas, Broward County), and specialized districts (Greater Orlando Aviation Authority, Georgia Access Division). Texas dominates recent activity with eight posted opportunities across state agencies, colleges, and transit systems in June through July 2026. Florida, Georgia, Washington, Colorado, Wisconsin, and Oregon each show one or two recent solicitations. Representative work includes the Texas Department of Agriculture's Summer Media Campaign (RFP due August 6, 2026) soliciting digital advertising, social media management, print, and broadcast across multiple channels with VetHUB subcontracting mandates; Lamar State College Orange's advertising and media services (RFP 787-LSCO-052626, due July 31, 2026) for higher-education creative, video production, media placement, and brand management at $1 million ceiling; the State of Texas Office of the Governor's Tourism Advertising (RFP 301-26-07016, due June 5, 2026) for a $55 million full-service agency managing TravelTexas.com, social content, cooperative advertising, and media buys with three optional renewal years; and the City of Milpitas' on-call communications and marketing support (RFP 26-155, due July 28, 2026) for graphic design, video, media planning, and translation services on a five-year term. Set-asides and preferences appear consistently across recent Texas procurements, with VetHUB subcontracting plans mandatory for most state awards and HUB utilization goals (11–33 percent) required where subcontracting opportunities are probable. Federal compliance (E-Verify, debarment certification, civil rights) and state-specific restrictions (DEI policy certifications, prohibited-technology mandates, Israel-boycott prohibitions) feature prominently in Texas and multi-state procurements. Insurance requirements typically range from $1 million to $2 million in general liability per occurrence, with cyber liability increasingly required for contracts handling data.