NIGP 91574: Radio Commercial Production

NIGP 91574 Radio Commercial Production, an Item code, encompasses audio-visual production, media advertising strategy and placement, and broadcast campaign services purchased by state and local jurisdictions to support public education, marketing, and event promotion. Recent solicitations show state and local buyers acquiring radio production and commercial messaging services across diverse contexts: Broward County created and aired manatee-awareness radio messages, Florida Agricultural and Mechanical University (on behalf of the Medical Marijuana Education and Research Initiative) sought comprehensive media advertising and strategic communications services for a statewide campaign, and the Georgia World Congress Center Authority engaged audio-visual and production rigging services that include hybrid and virtual event production and video recording. The issuing bodies span special-purpose district authorities (GWCCA), county natural resources divisions (Broward), state universities and research initiatives (FAMU/MMERI), and related agencies pursuing public-facing campaigns and event support.

Activity under the code concentrates in the Southeast, with recent solicitations in Georgia, Florida (both statewide and county-level), and Arizona. Broward County's Manatee Awareness Radio Campaign (Solicitation GEN2132497B1, due August 10, 2026) represents a representative small-market opportunity reserved for Small Business Enterprise (SBE) vendors under Broward County procurement rules, requiring creation and airing of 1,500 radio messages across 11 specified stations from December 16 through March 13, with firm-fixed pricing and a one-year term plus up to four renewal periods. Florida Agricultural and Mechanical University's Statewide Education Campaign Services (RFP00032027, due September 17, 2026) solicited media advertising strategy, strategic communications, and pedagogical research to support medical marijuana public education across Florida. The Georgia World Congress Center Authority's Audio Visual and Production Rigging Services (PE92200RFP2027000000093, due September 30, 2026) represents a larger-scope opportunity with a mandatory pre-proposal site visit, seeking a preferred provider of audio-visual services for conventions and trade shows with a minimum 32 percent commission structure and a $500,000 annual performance bond requirement.