UNSPSC 80142112: Offline media buying

Offline media buying by press, inserts, billboards etc.

UNSPSC 80142112 Offline media buying, a Commodity code, covers the placement and purchasing of advertising across traditional and digital broadcast channels—television, radio, print, and related media inventory—that state and local governments solicit to support public awareness campaigns, emergency preparedness messaging, tourism promotion, and community engagement initiatives. Recent solicitations reveal a mix of creative-services bundling (where media buying is paired with campaign development and content production) and standalone media-placement work, with issuing bodies ranging from state transportation and labor agencies to county tourism councils, municipal parks departments, and special districts.

State and local buyers soliciting under this code span Colorado State Patrol (DUI prevention television campaigns), Kentucky Tourism Cabinet (statewide marketing for 13 agencies), City of Santa Monica (communications consulting with media tracks), Monroe County Tourist Development Council (Latin America destination marketing), Broward County (manatee awareness radio), and Lamar State College Orange (higher-education advertising). The geographic spread is national, with recent activity concentrated in Colorado, Kentucky, Florida, California, and Texas. Representative recent opportunities include the Colorado State Patrol's October 12, 2026 sole-source approval for television advertising services in alcohol-selling venues (valued at $120,000 over three years) under a targeted DUI prevention strategy; the Commonwealth of Kentucky Finance and Administration Cabinet's October 9, 2026 RFP for comprehensive marketing and advertising services supporting tourism and cultural promotion statewide, structured as hourly rates, percentage-basis media placement, and reimbursable production with an initial two-year term renewable twice; and the City of Santa Monica's October 13, 2026 as-needed communications consulting RFP organizing two tracks (creative services and earned media/public relations) with hourly labor rates, production rates, and usage tiers, evaluated on a 40-25-20-15 points rubric favoring work quality, proposal quality, experience, and cost.