UNSPSC 80142112: Offline media buying

Offline media buying by press, inserts, billboards etc.

UNSPSC 80142112 Offline media buying (Commodity) encompasses media monitoring platforms with journalist databases, media strategy and buying services, and related public relations and marketing communications support that state and local governments procure to manage stakeholder outreach, public awareness campaigns, and agency communications. The code sees activity across state departments, counties, cities, school districts, transit authorities, and special-purpose districts soliciting on-call and project-based media and PR services. State and local buyers under this code typically request platforms or services supporting press release distribution, reporter outreach, social media monitoring, paid media placement across broadcast and digital channels, crisis communications capability, and campaign analytics—work spanning internal communications infrastructure and external-facing public information campaigns.

Recent activity appears concentrated in Illinois, Texas, California, Oregon, Michigan, and Colorado. The Illinois Secretary of State issued an RFQ (due July 29, 2026) for an all-inclusive media monitoring and public relations software platform with reporter database, SOC 2 Type II certification, and U.S. data residency requirements, featuring social listening, press release distribution, clip analytics, and 24/7 support through August 22, 2026, through at least June 30, 2028. The City of Detroit Office of Contracting and Procurement issued an RFP (due June 9, 2026) for Media Strategist, Planning and Buying services supporting multiple city departments over a three-year initial term plus two one-year options, with a sample six-month campaign budget of $250,000 and evaluation weighted toward technical approach (30 points) and market experience (20 points). The City of Milpitas (California) issued an RFP (due July 28, 2026) for on-call communications and marketing support including graphic design, video production, and media planning and buying for five-year terms beginning October 1, 2026. Lamar State College Orange (Texas) solicited advertising and media-related services (due July 31, 2026) requiring vendor expertise in higher education marketing for two-year colleges and Southeast Texas media markets, with compensation up to $1 million over one year plus four optional one-year renewals. The State of Oregon Department of Transportation issued an RFP (due July 9, 2026) for Public Information and Education Media Services covering PSA production and distribution across television, radio, and digital formats for safety topics, with a three-year Price Agreement and up to two-year extension and maximum compensation of $12 million across all work orders.