NIGP 91522: Communications Marketing Services

NIGP 91522 Communications Marketing Services is an Item code capturing state and local procurement of marketing campaign development, creative production, media placement, and audience engagement services—work ranging from brand identity development and digital content strategy to advertising placement, event promotion, and stakeholder communications. Recent state and local solicitations show agencies, school districts, transit authorities, tourism bureaus, and special-purpose entities purchasing integrated marketing support across digital platforms, traditional media, and community outreach.

State and local governments are buying communications and marketing work across a broad institutional base: state departments (South Dakota, Oregon, Texas, Utah), county governments (Orange County California, Sarasota County, Broward County, Palm Beach County, Dane County), cities (Santa Monica, New Haven, Doraville, North Miami Beach, Thousand Oaks, Milpitas, Cincinnati, Holly Hill), school districts (Hillsborough County Public Schools, Cypress-Fairbanks ISD), transit authorities (Orange County Transportation Authority, Space Coast Area Transit), convention and visitors bureaus (Monroe County, Broward County, Dane County Airport, Visit St. Pete-Clearwater), universities (University of Texas, University of South Dakota, Jackson State University), and housing authorities (Alameda Housing Authority). Recent opportunities span full-service agency relationships (marketing for transit systems, universities, and tourism destinations) to specialized project work (truck wraps, website redesign, brand development, community-based social marketing for climate initiatives, and interpretive exhibits). Geographic activity concentrates in California, Florida, Texas, Colorado, Oregon, and South Dakota, with scattered opportunity elsewhere. Representative recent solicitations include: Hillsborough County Public Schools requesting truck wrap design and installation (ITQ, April 28, 2026), the City of New Haven seeking digital and social media communications support for the Office of the Mayor (RFP, November 3, 2026), Orange County Transportation Authority procurement for 405 and 91 Express Lanes marketing at $450,000 over three years (RFP, June 30, 2026), and the State of South Dakota seeking statewide infrastructure resilience public-education campaign management at $250,000 annually (RFP, October 26, 2026). Smaller jurisdictions and specialized agencies are also active—Sarasota County issued an RFP for transit marketing services (August 19, 2026) and the City of Farragut, Tennessee solicited tourism marketing and website redesign support (RFQ, June 10, 2025).