NIGP 91503: Advertising/Public Relations (incl. Skywriting)

NIGP 91503 Advertising/Public Relations (Incl. Skywriting), an Item code, encompasses the full range of paid and earned media services that state and local governments use to reach residents, businesses, and visitors—from strategic campaign development and media relations through creative production, media buying, and performance reporting. Recent solicitations show state and local bodies pursuing public relations counsel, tourism marketing campaigns, outreach and advertising for safety and social programs, integrated digital and traditional media buys, and crisis communication support, typically structured as multi-month or multi-year engagements.

County of Orange in California dominates the recent activity, issuing multiple RFPs for public relations services, tourism representation, and marketing support; the Texas Office of the Governor and State of Texas Comptroller are also active across tourism, unclaimed property, and public safety campaigns. Other repeat buyers include state tourism boards, transit authorities, and convention and visitors bureaus in Florida, Pennsylvania, Massachusetts, and Utah. Geographic spread spans California, Texas, Florida, Pennsylvania, Arizona, Massachusetts, Colorado, Georgia, Delaware, and Utah, with particular concentration in state-level economic development and tourism offices. Representative recent opportunities include Orange County, California's RFP for public relations services due August 14, 2026 (RFP0123033102ST) covering strategic planning and media relations; the Texas Department of Agriculture's summer media campaign RFP due August 6, 2026, with mandatory DEI compliance screening and VetHUB subcontracting requirements; the California Department of Insurance's three-year outreach and advertising services RFP for auto insurance and consumer protection programs due July 22, 2026, with a $3.68 million estimated value and 3 percent DVBE set-aside; and the City of Milpitas communications and marketing RFP due July 28, 2026, covering graphic design, video production, and media planning for a five-year term. Contract structures typically layer fixed monthly fees for core services against reimbursable expenses for travel and media placements, with cost caps on media markups and preference programs (OCLSB, DVBE, HUB, WBE/MBE) applied at scoring or as hard set-asides depending on the issuing jurisdiction.