NIGP 91510: Advertising, Digital

NIGP 91510 Advertising, Digital is an Item code encompassing digital display systems, integrated media campaigns, and content management services that state and local governments deploy for community engagement, transit operations, educational enrollment, and infrastructure project outreach. Recent opportunities show transit authorities, counties, cities, school districts, and state agencies buying digital billboard and kiosk installations for bus shelters and transit centers; integrated out-of-home and digital marketing campaigns targeting specific outcomes such as virtual school enrollment and behavior change; public affairs and community outreach support for capital projects; and comprehensive advertising and media placement services across multiple channels. The Monterey-Salinas Transit District, issuing three separate IFBs in October 2026 (IFB #27-01, #27-02, #27-03), is procuring solar-powered digital displays for 83 buses, 50 bus stop shelters, and 26 JAZZ shelters plus three transit centers, each with Message Point Media integration and cellular connectivity—a representative example of the asset-procurement and systems-integration work driving activity under the code. Alongside hardware procurement, state and local bodies are increasingly contracting for advisory and execution services: the Orange County Transportation Authority has issued multiple RFPs for public outreach consultant services supporting rail and highway capital projects, with contract values ranging from $350,000 to $2.36 million on time-and-expense bases; the City of Milpitas sought on-call communications and marketing support for graphic design, video production, and media planning; Cobb County School District issued an RFI for integrated out-of-home and digital marketing services targeting enrollment lead generation; and the Texas Department of Agriculture solicited marketing services for the "Don't Pack a Pest" international traveler education campaign.

Issuing bodies span transit authorities (Monterey-Salinas Transit District, Orange County Transportation Authority), municipal governments (City of Milpitas, City of Waco), counties (Dallas County, Washtenaw County, Cobb County, Clayton County, Pulaski County), state agencies (Texas Department of Agriculture), higher education institutions (Lamar State College Orange, Georgia State University), education service centers (Region One, Region 7 Purchasing Cooperative), and special districts. Geographic activity concentrates in California (Orange County Transportation Authority, Monterey-Salinas Transit District, City of Milpitas), Texas (Dallas County, Lamar State College Orange, Texas Department of Agriculture, Region One Education Service Center, City of Waco), and Georgia (Cobb County School District, Clayton County, Georgia State University), with additional activity in Michigan, Arkansas, and multi-state education cooperatives. Representative recent opportunities include the Monterey-Salinas Transit District's three-part digital display procurement (IFB #27-01, #27-02, #27-03, bids due November 4–5, 2026) combining hardware supply, installation, and systems integration; the Orange County Transportation Authority's RFP for public outreach consultant services on the State Route 55 Improvement Project ($2.36 million, five-year term, proposals due August 25, 2026); the City of Milpitas RFP for on-call communications and marketing support (five-year term, proposals due July 28, 2026); and Cobb County School District's RFI for integrated out-of-home and digital marketing targeting Cobb Virtual Academy enrollment (RFI responses due May 27, 2026).