NIGP 91510: Advertising, Digital

NIGP 91510 Advertising, Digital is an Item code covering digital advertising services and related creative support that state and local governments procure to reach constituents, promote programs, and manage brand presence across online platforms. Recent state and local solicitations under this code show governments buying creative services including graphic design, video production, social media content development, media planning and buying across digital channels, public communications support for capital projects, and integrated campaigns combining out-of-home and digital tactics. Issuing bodies include city governments (Waco, Milpitas, Tarpon Springs, Santa Monica, Cincinnati), county transit authorities (Orange County Transportation Authority, Jacksonville Transportation Authority), state agencies (Texas Department of Agriculture, Georgia Department of Natural Resources, Washington Secretary of State), county governments (Pulaski County Arkansas, Clayton County Georgia, Jackson County Missouri, Washtenaw County and Cheboygan City Michigan), school districts (Cobb County School District), and public universities (Lamar State College Orange, Georgia State University, University of Georgia). The code sees activity across multiple states, with recent solicitations concentrated in California, Texas, Florida, Georgia, Michigan, Ohio, and Washington.

Representative recent opportunities show the breadth of work being solicited. The Orange County Transportation Authority issued RFP 250187 for public outreach consultant services supporting seven rail capital projects with a budget of $801,000 over four years, seeking community liaison, project management, and graphic design support. The Texas Department of Agriculture posted RFP 5510000953 for public outreach and marketing services to promote the "Don't Pack a Pest" international traveler education program through billboards, digital advertising, radio, and social media, with proposals due July 23, 2026. The City of Milpitas issued RFP 26-155 for on-call communications and marketing support including event recap videos, public service announcements, testimonial campaigns, and infographics across multiple languages, with a five-year anticipated term beginning October 1, 2026. The Jacksonville Transportation Authority posted RFP P26010 for exclusive advertising sales and management across transit assets including bus shelters, buses, digital displays, and naming rights, with a minimum annual guarantee of $1,500,000 and proposals due February 24, 2026. The Cobb County School District issued RFI I26122 seeking integrated out-of-home and digital marketing services to support Cobb Virtual Academy lead generation and district enrollment messaging, with responses due May 27, 2026.