UNSPSC 80171702: Brand promotion and management service

Public relations consultation services relating to brand management and associated promotional services

UNSPSC 80171702 Brand promotion and management services is a Commodity code covering branded marketing campaigns, promotional advertising, and brand-development services that state and local governments procure to advance agency missions, product lines, or public-awareness initiatives. Recent solicitations show state and local bodies using this code to purchase retail-marketing partnerships, in-store promotional campaigns, digital brand-content development, and agency-branded advertising across grocery chains, digital platforms, and media channels.

State and local issuing bodies include the Florida Department of Agriculture and Consumer Services (which has posted multiple sole-source brand-promotion notices for the "Fresh from Florida" initiative), the Texas Higher Education Coordinating Board (college and career advising brand services), Texas State University (operational consulting and organizational messaging), and the University System of Georgia (annual giving and donor-engagement communications). Geographic activity concentrates in Florida, Texas, Georgia, and California, with the most recent and highest-volume procurement stream originating from the Florida Department of Agriculture pursuing grocery-retailer marketing partnerships for agricultural product promotion. Representative opportunities include the Texas Higher Education Coordinating Board's RFO 7816CB20 for managed college and career advising services (proposals due October 23, 2026), Texas State University's RFQ 754 for operational efficiency consulting across three university system institutions (qualifications due October 27, 2026), and San Mateo County's RFP Informal 00108 for Community Health Improvement Plan and Community Health Assessment implementation advisory services (proposals due October 9, 2026, maximum $85,000). Florida's Department of Agriculture has issued approximately 20 sole-source notices since mid-August 2026 for Fresh from Florida retail marketing with vendors including Walmart Connect (estimated $800,000), Crossmark/Product Connections (estimated $235,000–$350,000), Piggly Wiggly Alabama Distribution Center (estimated $35,000–$60,000), IGA Inc. (estimated $100,000–$150,000), and multiple regional grocery chains, indicating sustained state-level investment in branded product-promotion services across retail distribution networks with term-to-date benchmarks of June 30, 2027 across most agreements.